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I am a Digital Marketing and Content Marketing professional with 10+ years of experience delivering automation, development, research, and copywriting across multiple channels. I excel at SEO, AI, data analytics, and tracking tools to optimize campaigns and drive growth. I have led cross-functional teams (including global teams in Australia, India, and Canada) and built data-driven strategies to boost conversions, engagement, and revenue. My work blends strategic storytelling with hands-on execution: I optimize go-to-market plans, craft compelling content, and harness analytics to improve ROI. I’m passionate about continuous learning and collaboration, and I’m currently focused on expanding digital capabilities, optimizing customer journeys, and creating measurable outcomes for diverse sectors including SaaS, media, education, healthcare, retail, and finance.…I am a Digital Marketing and Content Marketing professional with 10+ years of experience delivering automation, development, research, and copywriting across multiple channels. I excel at SEO, AI, data analytics, and tracking tools to optimize campaigns and drive growth. I have led cross-functional teams (including global teams in Australia, India, and Canada) and built data-driven strategies to boost conversions, engagement, and revenue. My work blends strategic storytelling with hands-on execution: I optimize go-to-market plans, craft compelling content, and harness analytics to improve ROI. I’m passionate about continuous learning and collaboration, and I’m currently focused on expanding digital capabilities, optimizing customer journeys, and creating measurable outcomes for diverse sectors including SaaS, media, education, healthcare, retail, and finance.

Poorva Mathur

Digital Marketer, Marketing Strategist, Content Creator, +2

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I am a Digital Marketing and Content Marketing professional with 10+ years of experience delivering automation, development, research, and copywriting across multiple channels. I excel at SEO, AI, data analytics, and tracking tools to optimize campaigns and drive growth. I have led cross-functional teams (including global teams in Australia, India, and Canada) and built data-driven strategies to boost conversions, engagement, and revenue. My work blends strategic storytelling with hands-on execution: I optimize go-to-market plans, craft compelling content, and harness analytics to improve ROI. I’m passionate about continuous learning and collaboration, and I’m currently focused on expanding digital capabilities, optimizing customer journeys, and creating measurable outcomes for diverse sectors including SaaS, media, education, healthcare, retail, and finance.…I am a Digital Marketing and Content Marketing professional with 10+ years of experience delivering automation, development, research, and copywriting across multiple channels. I excel at SEO, AI, data analytics, and tracking tools to optimize campaigns and drive growth. I have led cross-functional teams (including global teams in Australia, India, and Canada) and built data-driven strategies to boost conversions, engagement, and revenue. My work blends strategic storytelling with hands-on execution: I optimize go-to-market plans, craft compelling content, and harness analytics to improve ROI. I’m passionate about continuous learning and collaboration, and I’m currently focused on expanding digital capabilities, optimizing customer journeys, and creating measurable outcomes for diverse sectors including SaaS, media, education, healthcare, retail, and finance.

Available to hire

I am a Digital Marketing and Content Marketing professional with 10+ years of experience delivering automation, development, research, and copywriting across multiple channels. I excel at SEO, AI, data analytics, and tracking tools to optimize campaigns and drive growth. I have led cross-functional teams (including global teams in Australia, India, and Canada) and built data-driven strategies to boost conversions, engagement, and revenue.

My work blends strategic storytelling with hands-on execution: I optimize go-to-market plans, craft compelling content, and harness analytics to improve ROI. I’m passionate about continuous learning and collaboration, and I’m currently focused on expanding digital capabilities, optimizing customer journeys, and creating measurable outcomes for diverse sectors including SaaS, media, education, healthcare, retail, and finance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Specialist at Prep Doctors

May 1, 2024 - March 31, 2025

Drove lead generation and conversion optimization for 6 products via below-the-line advertising; generated 20K+ leads with $0.01 CPC; increased conversion rate to 5% and boosted sales by 11.7% using data analytics, ETL tools, CMS and campaign refinement. Managed Google Ads, Meta Ads, 25+ social media accounts, and email campaigns; led global teams (Australia, India, Canada) for web optimization using A/B testing, storytelling, and multivariate testing to improve ROI.

Communication & Social Media Assistant (Volunteer) at Global Foundation of Canada

January 1, 2024 - September 30, 2024

Collaborated on strategic e-commerce communications, streamlined data flows, and created above-the-line and below-the-line marketing content across Instagram, YouTube, Facebook, Twitter, LinkedIn, and TikTok to drive audience engagement.

Digital Marketing & Content Strategist (Volunteer) at Thrive Professional Society

January 1, 2024 - June 30, 2024

Developed go-to-market strategies, optimized website SEO and segmentation, conducted marketing share analysis, and enhanced customer engagement through data trends and targeted content strategy to increase user experience while documenting.

ICT & Digital Media Specialist at University of Delhi

April 1, 2022 - July 31, 2023

Mentored students on digital media techniques, storytelling, and data visualization, implementing execution plans for educational programs. Delivered 10+ successful storytelling campaigns, improving conversion rate by 2%.

Digital Consultant (Marketing & Operations) at One Digital East

June 1, 2022 - February 28, 2023

Boosted sales and conversion rates by streamlining data flows, executing go-to-market strategies, leveraging TAM analysis, and using multivariate testing for audience targeting. Increased client lead by 23.6%, improving customer retention 18% by feedback.

Marketing and Data Operations Manager (Contract) at Paramount Institute

December 1, 2019 - April 30, 2020

Managed teams, performance tracking, sales pipeline optimization, and market research, leveraging SQL, ETL tools, and content strategies to maximize growth. Attained 400+ course sales within a month using best practices, achieving 78.2% revenue growth.

Digital Content Writer at Asian Academy of Film & Television

January 1, 2021 - May 31, 2022

Created data-driven, industry-focused content using SEO, storytelling, and research strategies to generate leads and enhance engagement. Produced 4,000+ blogs, articles, and web content in a year, increasing website traffic by 35%.

Digital Media Marketing Specialist at TIPs, GGSIPU

August 1, 2018 - November 30, 2019

Led social media team development, trained students on e-marketing, and managed event organization using pipeline tracking and TAM analysis. Achieved 4% conversion rate, improving customer journey to increase engagement.

Content Writer (Operations & Marketing) at Archies Limited

October 1, 2016 - May 31, 2017

Produced high-quality promotional content for CPG brands, using VLOOKUP for data mining. Produced 10 blogs per month, 50+ content pieces daily, 10 taglines monthly, and 4 emails monthly, driving 5% higher engagement.