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I am a Digital Marketing & E-Commerce professional with over 10 years of experience driving growth through data-driven strategies. I specialize in app and web analytics (GA4, Adjust), CRM strategy, and marketing automation to boost conversion and engagement. I also have advanced experience with paid media (Google Ads, Meta Ads) to deliver measurable ROI across digital channels. I excel in Email Marketing, Automation, and Customer Segmentation & Personalization to maximize retention, and I thrive on collaborating with IT and Product teams to ensure seamless UX and site performance.…I am a Digital Marketing & E-Commerce professional with over 10 years of experience driving growth through data-driven strategies. I specialize in app and web analytics (GA4, Adjust), CRM strategy, and marketing automation to boost conversion and engagement. I also have advanced experience with paid media (Google Ads, Meta Ads) to deliver measurable ROI across digital channels. I excel in Email Marketing, Automation, and Customer Segmentation & Personalization to maximize retention, and I thrive on collaborating with IT and Product teams to ensure seamless UX and site performance.

Basak Pekerbas

Graphic Designer, Brand Designer, Content Creator, +6

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I am a Digital Marketing & E-Commerce professional with over 10 years of experience driving growth through data-driven strategies. I specialize in app and web analytics (GA4, Adjust), CRM strategy, and marketing automation to boost conversion and engagement. I also have advanced experience with paid media (Google Ads, Meta Ads) to deliver measurable ROI across digital channels. I excel in Email Marketing, Automation, and Customer Segmentation & Personalization to maximize retention, and I thrive on collaborating with IT and Product teams to ensure seamless UX and site performance.…I am a Digital Marketing & E-Commerce professional with over 10 years of experience driving growth through data-driven strategies. I specialize in app and web analytics (GA4, Adjust), CRM strategy, and marketing automation to boost conversion and engagement. I also have advanced experience with paid media (Google Ads, Meta Ads) to deliver measurable ROI across digital channels. I excel in Email Marketing, Automation, and Customer Segmentation & Personalization to maximize retention, and I thrive on collaborating with IT and Product teams to ensure seamless UX and site performance.

Available to hire

I am a Digital Marketing & E-Commerce professional with over 10 years of experience driving growth through data-driven strategies. I specialize in app and web analytics (GA4, Adjust), CRM strategy, and marketing automation to boost conversion and engagement. I also have advanced experience with paid media (Google Ads, Meta Ads) to deliver measurable ROI across digital channels.

I excel in Email Marketing, Automation, and Customer Segmentation & Personalization to maximize retention, and I thrive on collaborating with IT and Product teams to ensure seamless UX and site performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

E-Commerce Assistant Manager at JOLLY TUR

April 1, 2024 - Present

Optimized website and mobile app landing pages using UX/UI principles, resulting in a 30% increase in CTR and a 20% rise in leads. Implemented cross-channel automations (mailing, push, in-app, and on-site personalization) that boosted customer engagement by 20%. Led analysis of low-performing categories and past campaigns, creating data-driven dashboards that contributed to a 30% revenue increase. Analyzed marketing performance with Google Analytics and Google Ads; prepared regular reports for stakeholders. Collaborated with regional teams, data, design, and content to scale successful campaigns, and worked with Product and CRM teams to optimize customer behavior and traffic, contributing to a further 20% revenue lift. Managed integrated digital campaigns to maximize ROI and customer acquisition; ensured website usability and content optimized for conversions; conducted A/B tests to improve elements.

Digital & Growth Marketing Executive at ARABAM.COM

June 1, 2021 - April 1, 2024

Managed digital roadmap with cross-functional stakeholders for SEM, display, affiliate, and mobile channels. Analyzed data from GA4, Google Ads, Adjust, and Meta to create KPI dashboards in Looker Studio, driving a 50% increase in app conversions over two years. Implemented a data-driven growth funnel and a push notification journey that boosted app engagement by 30%, while optimizing campaigns to reduce Cost per Acquisition by 10%. Conducted A/B testing across Meta, Google Ads, and on-site banners to improve conversions, and leveraged customer insights to enhance retention and acquisition.

Senior E-Commerce & Digital Marketing Specialist at ZORLU HOLDING

May 1, 2015 - May 31, 2021

Designed online sales campaigns, digital advertorial planning, CRM, and merchandising; scheduled campaigns with brand teams to achieve on-time delivery, brand alignment, and strong ROI, leading to high-brand-awareness campaigns and a roughly fivefold revenue uplift. Analyzed CRM email performance and developed automation strategies for onboarding and re-engagement. Mapped customer journeys to improve engagement, collaborated with IT to enhance product pages, and built/ improved e-commerce sites to drive traffic and conversions.