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I am a writer, strategist, and social media expert based in the Pacific Northwest. I consider myself a dedicated storyteller and culture enthusiast with more than a decade of experience in all things online. I love making things, keeping creative brains organized, and finding new ways to engage within the idea of "content" in 2026.…

Kendra Sydral

Creative Director, Content Strategist, Social Media Manager, +2

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I am a writer, strategist, and social media expert based in the Pacific Northwest. I consider myself a dedicated storyteller and culture enthusiast with more than a decade of experience in all things online. I love making things, keeping creative brains organized, and finding new ways to engage within the idea of "content" in 2026.…

Available to hire

I am a writer, strategist, and social media expert based in the Pacific Northwest. I consider myself a dedicated storyteller and culture enthusiast with more than a decade of experience in all things online. I love making things, keeping creative brains organized, and finding new ways to engage within the idea of “content” in 2026.

Skills

Social Media Design

Copywriting

Experience Level

Social Media Design

Expert

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Senior Content & Social Strategist at Milli Agency

January 1, 2023 - Present

Lead content and social strategy for clients; oversee content creation and social media planning; manage influencer partnerships and a freelance writing team; directly liaised with clients to align strategy with brand goals.

Social Director at Farmhouse Fresh, TX

January 1, 2019 - December 31, 2022

Revise social strategy for Instagram, Facebook, and email; oversee daily cross-platform postings; manage contract freelance writers; drove engagement and reach improvements; built influencer collaborations and ambassador programs; led first social campaigns with major partners.

Social Director at Bubble Beauty

January 1, 2020 - Present

Oversee all social platforms; manage a community of 1,500+ ambassadors; grew accounts by tens of thousands of followers in under six months; produced organic and paid viral content; collaborated with celebrity and influencer teams for campaigns; launched early social campaigns with CBS FX expertise.

Community Manager at Collective World

January 1, 2018 - December 31, 2020

Conceptualized and helped found a creative network; built social presence to 258k followers with 5-7% engagement and 6k+ new followers per month; managed a network of 40k+ members; developed a 23k-subscriber segment with 15% open rate.

Site Director at The Thought & Expression Company

January 1, 2018 - December 31, 2021

Oversaw editorial production; managed freelance writers; coordinated campaigns with Netflix, FX, Hulu, Amazon Studios; produced content viewed by 30+ million monthly readers; led expansion into Substack, TikTok, and Medium; shaped editorial strategy and social reach.

Director at The Thought & Expression Company

January 1, 2017 - December 31, 2021

Directed editorial and content operations; collaborated with major brands; oversaw multi-platform campaigns and content production for a wide audience; contributed to sustained growth of audience and engagement.