Available to hire
I’m a strategic events marketing leader who drives pipeline and revenue growth through trade shows, conferences, and experiential activations. I partner closely with sales to design and execute events that fill the funnel, accelerate deals, and convert attendees into customers.
With a background spanning early-stage startups and established SaaS brands, I bring creative energy and data-driven precision to every experience. I thrive in cross-functional settings and translate insights into scalable programs that energize ecosystems and boost ROI.
Experience Level
Work Experience
Partner Marketing Manager & Tech Integrations at Athos Commerce - Division of Searchspring
August 1, 2024 - PresentLead partner marketing strategy across agency and technology ecosystems, developing integrated campaigns (email, webinars, field events, social) that boosted partner engagement and created measurable pipeline impact. Built and executed GTM frameworks for key integrations, collaborating with Product, Sales, and RevOps to deliver co-branded events and joint activities. Produced co-branded assets and integration playbooks for Shopify and BigCommerce partner ecosystems. Oversaw partner enablement programs, onboarding flows, and educational content to drive activation and revenue growth.
Director, Marketing & Partnerships at LIM
February 1, 2023 - August 1, 2024Directed integrated marketing and partner programs across email, digital, and events, driving a 40% increase in partner engagement and a 25% lift in qualified pipeline. Managed strategic alliances, account mapping, referrals, and enablement initiatives that strengthened ecosystem collaboration and revenue contribution. Co-led initiatives achieving Shopify Plus Partner status through performance-driven planning and GTM execution. Partnered cross-functionally with Business Development, Delivery, and Product to launch integrations and service offerings that expanded partner adoption and joint revenue growth.
Senior Marketing Events Manager at Yotpo
January 1, 2022 - January 1, 2023Spearheaded 80+ annual events (virtual, field, and conferences) delivering $510K in ACV and a 46% increase in MQLs. Created multi-channel pre- and post-event campaigns aligned with GTM and sales goals, optimizing brand visibility and attendee-to-pipeline conversion. Owned end-to-end budgeting, production, and performance reporting for event programs, ensuring measurable ROI and full sales alignment. Partnered with Sales, Partnerships, and Product to develop targeted campaigns that advanced revenue and accelerated deal cycles.
Head of US Business Development & Events at Annex Cloud
June 1, 2017 - June 1, 2019Led a team of 5 in events and business development; designed ROI-driven event programs for major industry conferences (NetSuite, Shopify, Magento) and optimized partner relationships and expansion. Designed an ROI tracking system for events, improving partner engagement and pipeline contributions. Collaborated with Marketing to deliver targeted campaigns and webinars resulting in increased lead quality and brand awareness.
Marketing Events Manager at Yotpo
June 1, 2019 - December 1, 2021Launched Yotpo's virtual events channel from the ground up, generating $1.4M ACV in its first year and building a scalable infra for sales-aligned engagement. Managed production and logistics for global events, coordinating cross-functional teams across content, brand, design, and demand generation. Implemented a new event technology stack to track engagement and pipeline contribution, driving a 118% increase in pipeline attribution. Co-created joint campaigns with technology partners, strengthening ecosystem collaboration and accelerating partner-sourced revenue.
Marketing Events Manager at Yotpo
June 1, 2019 - December 1, 2021Launched Yotpo's virtual events channel from the ground up, generating $1.4M ACV in its first year and building a scalable infra for sales-aligned engagement. Managed production and logistics for global events, coordinating cross-functional teams across content, brand, design, and demand generation. Implemented a new event technology stack to track engagement and pipeline contribution, driving a 118% increase in pipeline attribution. Co-created joint campaigns with technology partners, strengthening ecosystem collaboration and accelerating partner-sourced revenue.
Head of US Business Development & Events at Annex Cloud
June 1, 2017 - June 1, 2019Led a team of 5 in events and business development; designed ROI-driven event programs for major industry conferences (NetSuite, Shopify, Magento) and optimized partner relationships and expansion. Designed an ROI tracking system for events, improving partner engagement and pipeline contributions. Collaborated with Marketing to deliver targeted campaigns and webinars resulting in increased lead quality and brand awareness.
Education
at Academy of Art University
September 1, 2008 - May 1, 2012Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
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