Regional communications leader with a background in media.
I specialise in translating business priorities into clear, impactful stories that drive growth and strengthen brand and executive reputation among decision-makers, media, and government.
At Mastercard, I led regional communications across 10 Southeast Asia markets. I worked closely with stakeholders to distil technical concepts into coherent, easy-to-understand communications materials for external audiences.
Reporting to the Senior Vice President for Marketing and Communications, and supported by seven PR agency teams, I operated independently across strategy and project management. I positioned products and solutions around real customer needs in today’s complex world. I also served as a steady hand to senior leaders during crises, applying discretion and sound judgement to navigate issues with care and precision, while protecting the business and its bottom line.
Since leaving Mastercard, I’ve focused on professional development in AI while supporting a range of businesses, leveraging my skills in communications and PR to solve commercial bottlenecks.
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