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I am a dynamic sales and marketing professional with 6+ years of experience in digital media advertising and real estate. I specialize in Facebook Meta Ads with a Meta Blueprint Certification and have managed $3-4M+ quarterly ad spend for brands across Tech, Fashion, and F&B. I have a proven track record of scaling ROAS from 1-2x to 3-8x, reducing CPA by 20% on average, and improving conversion rates to 10-15%. I excel at consulting clients, executing data-driven strategies, and driving sustainable business growth. I drive growth through bold ideas and data-driven strategies, crafting campaigns that deliver performance while resonating with diverse audiences. I have expertise scaling APAC and Oceania brands through Meta and multi-platform campaigns, and I aim to contribute to a forward-thinking agency—sharpening innovation and expanding creativity across borders.…I am a dynamic sales and marketing professional with 6+ years of experience in digital media advertising and real estate. I specialize in Facebook Meta Ads with a Meta Blueprint Certification and have managed $3-4M+ quarterly ad spend for brands across Tech, Fashion, and F&B. I have a proven track record of scaling ROAS from 1-2x to 3-8x, reducing CPA by 20% on average, and improving conversion rates to 10-15%. I excel at consulting clients, executing data-driven strategies, and driving sustainable business growth. I drive growth through bold ideas and data-driven strategies, crafting campaigns that deliver performance while resonating with diverse audiences. I have expertise scaling APAC and Oceania brands through Meta and multi-platform campaigns, and I aim to contribute to a forward-thinking agency—sharpening innovation and expanding creativity across borders.

AFIQ DANIAL BIN ABD RASID

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I am a dynamic sales and marketing professional with 6+ years of experience in digital media advertising and real estate. I specialize in Facebook Meta Ads with a Meta Blueprint Certification and have managed $3-4M+ quarterly ad spend for brands across Tech, Fashion, and F&B. I have a proven track record of scaling ROAS from 1-2x to 3-8x, reducing CPA by 20% on average, and improving conversion rates to 10-15%. I excel at consulting clients, executing data-driven strategies, and driving sustainable business growth. I drive growth through bold ideas and data-driven strategies, crafting campaigns that deliver performance while resonating with diverse audiences. I have expertise scaling APAC and Oceania brands through Meta and multi-platform campaigns, and I aim to contribute to a forward-thinking agency—sharpening innovation and expanding creativity across borders.…I am a dynamic sales and marketing professional with 6+ years of experience in digital media advertising and real estate. I specialize in Facebook Meta Ads with a Meta Blueprint Certification and have managed $3-4M+ quarterly ad spend for brands across Tech, Fashion, and F&B. I have a proven track record of scaling ROAS from 1-2x to 3-8x, reducing CPA by 20% on average, and improving conversion rates to 10-15%. I excel at consulting clients, executing data-driven strategies, and driving sustainable business growth. I drive growth through bold ideas and data-driven strategies, crafting campaigns that deliver performance while resonating with diverse audiences. I have expertise scaling APAC and Oceania brands through Meta and multi-platform campaigns, and I aim to contribute to a forward-thinking agency—sharpening innovation and expanding creativity across borders.

Available to hire

I am a dynamic sales and marketing professional with 6+ years of experience in digital media advertising and real estate. I specialize in Facebook Meta Ads with a Meta Blueprint Certification and have managed $3-4M+ quarterly ad spend for brands across Tech, Fashion, and F&B. I have a proven track record of scaling ROAS from 1-2x to 3-8x, reducing CPA by 20% on average, and improving conversion rates to 10-15%. I excel at consulting clients, executing data-driven strategies, and driving sustainable business growth.

I drive growth through bold ideas and data-driven strategies, crafting campaigns that deliver performance while resonating with diverse audiences. I have expertise scaling APAC and Oceania brands through Meta and multi-platform campaigns, and I aim to contribute to a forward-thinking agency—sharpening innovation and expanding creativity across borders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Account Specialist, Meta at TDCX Singapore Office

January 1, 2023 - Present

Consult and optimize advertising campaigns for 60-70+ organizations per quarter across Australia & New Zealand. Manage $3-4M+ in quarterly ad spend for Tech, Fashion, and F&B brands. Scaled client ROAS from 1-2x to 3-8x, reduced average CPA by 20% and boosted conversion rates to 10-15%. Provided proactive strategies aligned with client objectives, improving acquisition and retention outcomes. Shared insights on new Meta tools and updates to enable advertisers to adopt best practices quickly.

Founder & Marketing Lead at Nasi Lemak Nuklear

January 1, 2021 - January 1, 2023

Established a food brand from the ground up in Selangor, Malaysia, achieving consistent RM8k-RM10k monthly revenue. Planned and executed awareness and conversion campaigns across Facebook and Instagram. Created engaging creatives via Canva and video/photo editing tools. Implemented cost-free organic strategies to build brand visibility.

Sales & Marketing Executive at First Global Properties Sdn Bhd

January 1, 2018 - January 1, 2022

Executed Facebook lead generation and traffic campaigns to capture high-quality property leads. Presented properties through client meetings, show gallery tours, and virtual walkthroughs. Closed deals by managing end-to-end processes including negotiations, documentation, and financing agreements. Built strong client relationships through continuous follow-ups and tailored property recommendations.