I’m Nadine Federspiel, a Swiss Experience Designer and Team Lead with a passion for shaping brands and digital experiences. I lead design teams, translate business goals into cohesive brand and product experiences, and collaborate across disciplines to deliver high-quality results. Over the years I’ve worked with national and international clients like Helion, SWICA, CSS, Lufthansa Group, Coop and Schweiz Tourismus. I’m known for my attention to detail, curiosity, and ability to create scalable design systems while mentoring others. I thrive in international contexts and enjoy turning complex challenges into elegant, user-centered solutions.

Nadine Federspiel

I’m Nadine Federspiel, a Swiss Experience Designer and Team Lead with a passion for shaping brands and digital experiences. I lead design teams, translate business goals into cohesive brand and product experiences, and collaborate across disciplines to deliver high-quality results. Over the years I’ve worked with national and international clients like Helion, SWICA, CSS, Lufthansa Group, Coop and Schweiz Tourismus. I’m known for my attention to detail, curiosity, and ability to create scalable design systems while mentoring others. I thrive in international contexts and enjoy turning complex challenges into elegant, user-centered solutions.

Available to hire

I’m Nadine Federspiel, a Swiss Experience Designer and Team Lead with a passion for shaping brands and digital experiences. I lead design teams, translate business goals into cohesive brand and product experiences, and collaborate across disciplines to deliver high-quality results.

Over the years I’ve worked with national and international clients like Helion, SWICA, CSS, Lufthansa Group, Coop and Schweiz Tourismus. I’m known for my attention to detail, curiosity, and ability to create scalable design systems while mentoring others. I thrive in international contexts and enjoy turning complex challenges into elegant, user-centered solutions.

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Language

German
Fluent
English
Fluent
Italian
Intermediate
French
Beginner

Work Experience

Senior Visual Designer / Team Lead Visual Design at DEPT Design & Technology AG
July 17, 2023 - November 30, 2025
Led and developed the Design Team in Switzerland, shaping team structure, ways of working and a culture of collaboration, quality and continuous growth. Directed the development of integrated brand and experience solutions across digital, physical and content-driven touchpoints for national and international clients. Translated business and audience objectives into cohesive brand and product experiences. Led complex, international and interdisciplinary projects from concept to execution, aligning stakeholders across design, technology and business. Defined and evolved brand systems and guidelines, ensuring consistency and scalability across platforms and channels. Managed external partners and multidisciplinary teams, ensuring high-quality output. Drove user research, audits and experience optimization to strengthen usability, relevance and engagement.
Brand and Experience Designer at Scholtysik AG
January 1, 2019 - March 31, 2023
Collaborated closely with clients and stakeholders as a strategic partner, shaping brand strategy, storytelling and experience direction for leading national brands. Translated business and audience objectives into cohesive brand narratives, brand strategies and brand experiences. Developed integrated brand concepts across digital, physical and editorial touchpoints. Led complex projects from concept to execution, coordinating interdisciplinary teams and external partners. Defined and evolved brand systems, ensuring consistency while enabling flexibility across platforms, formats and content. Managed external partners and multidisciplinary teams, ensuring high-quality output and contributing to the agency's growth.
Internships & Freelance at Various national and international agencies (COLLINS, Martin et Karczinski, Wirz Group)
January 1, 2017 - April 1, 2026
Gained experience in strategic brand design and experience design across national and international agencies including COLLINS, Martin et Karczinski and Wirz Group.

Education

Diploma in Visual Communication (Grafikdesignerin EFZ) at GBS Gewerbliches Berufs- und Weiterbildungszentrum St. Gallen
January 1, 2014 - January 1, 2018
Professional Baccalaureate at GBS Gewerbliches Berufs- und Weiterbildungszentrum St. Gallen
January 1, 2014 - January 1, 2017
Propädeutikum at Kunstschule Chur
January 1, 2013 - January 1, 2014
Bündner Kantonsschule Chur – Major: French and Visual Arts at Bündner Kantonsschule Chur
January 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet