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I'm Ray Witter, a senior commercial systems GTM architect and revenue-focused leader with 20 years in B2B SaaS, digital marketing and martech. I have built disciplined revenue engines for global enterprises, startups and scale-ups across the UK, EMEA and APAC, guiding market analysis, data-driven decision making, strategic partnerships and multi-functional, multi-regional teams to drive substantial revenue growth. I excel at strengthening sales, account management and marketing, delivering complex projects, turning data into strategic insights, and cultivating global enterprise relationships that boost revenue and market presence. I thrive in fast-paced environments and enjoy turning ambitious strategies into measurable results through collaboration and hands-on leadership.…I'm Ray Witter, a senior commercial systems GTM architect and revenue-focused leader with 20 years in B2B SaaS, digital marketing and martech. I have built disciplined revenue engines for global enterprises, startups and scale-ups across the UK, EMEA and APAC, guiding market analysis, data-driven decision making, strategic partnerships and multi-functional, multi-regional teams to drive substantial revenue growth. I excel at strengthening sales, account management and marketing, delivering complex projects, turning data into strategic insights, and cultivating global enterprise relationships that boost revenue and market presence. I thrive in fast-paced environments and enjoy turning ambitious strategies into measurable results through collaboration and hands-on leadership.

Ray Witter

Marketing Strategist, Marketing Consultant, Brand Strategist, +3

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I'm Ray Witter, a senior commercial systems GTM architect and revenue-focused leader with 20 years in B2B SaaS, digital marketing and martech. I have built disciplined revenue engines for global enterprises, startups and scale-ups across the UK, EMEA and APAC, guiding market analysis, data-driven decision making, strategic partnerships and multi-functional, multi-regional teams to drive substantial revenue growth. I excel at strengthening sales, account management and marketing, delivering complex projects, turning data into strategic insights, and cultivating global enterprise relationships that boost revenue and market presence. I thrive in fast-paced environments and enjoy turning ambitious strategies into measurable results through collaboration and hands-on leadership.…I'm Ray Witter, a senior commercial systems GTM architect and revenue-focused leader with 20 years in B2B SaaS, digital marketing and martech. I have built disciplined revenue engines for global enterprises, startups and scale-ups across the UK, EMEA and APAC, guiding market analysis, data-driven decision making, strategic partnerships and multi-functional, multi-regional teams to drive substantial revenue growth. I excel at strengthening sales, account management and marketing, delivering complex projects, turning data into strategic insights, and cultivating global enterprise relationships that boost revenue and market presence. I thrive in fast-paced environments and enjoy turning ambitious strategies into measurable results through collaboration and hands-on leadership.

Available to hire

I’m Ray Witter, a senior commercial systems GTM architect and revenue-focused leader with 20 years in B2B SaaS, digital marketing and martech. I have built disciplined revenue engines for global enterprises, startups and scale-ups across the UK, EMEA and APAC, guiding market analysis, data-driven decision making, strategic partnerships and multi-functional, multi-regional teams to drive substantial revenue growth.

I excel at strengthening sales, account management and marketing, delivering complex projects, turning data into strategic insights, and cultivating global enterprise relationships that boost revenue and market presence. I thrive in fast-paced environments and enjoy turning ambitious strategies into measurable results through collaboration and hands-on leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

MD/Consultant at Poolside Ltd

June 1, 2024 - Present

Provide consultancy services for the formulation of GTM & sales strategy, revenue growth, stakeholder management, communication strategy, design of communication collateral and leadership across sectors including digital media/marketing, SaaS, commercial property development and multi-lateral bank.

Sales Director UK & International at Warner Music Group

January 1, 2022 - April 1, 2024

Defined EMEA GTM and Sales B2B strategy, monetising Warner Music artist YouTube channels across VOD/YouTube, CTV, DV360, mobile, bespoke content and sponsorship; built data analytics, a Platform SaaS solution and created brand partnerships with global enterprise brands.

Consultant Sales Director at Warner Music Group

March 1, 2019 - January 1, 2022

Formulated and executed the B2B GTM / Sales strategy for new digital media, content & data analytics platform; monetised Warner Music artists' YouTube channels; developed brand partnerships and marketing campaigns with global brands; managed stakeholders and pipeline.

Managing Director at JM Consulting Ltd

August 1, 2016 - May 1, 2019

Provided consultancy services in B2B GTM strategy, delivering measurable business growth for clients including The Telegraph, Argus Media, Fresh Montgomery and Hanson Wade.

Contract Director of Sales at Tinyclues SaaS Solutions

January 1, 2016 - May 1, 2016

Launched UK office, set GTM strategy and revenue targets; sold complex B2B SaaS & AI/ML solutions to enterprise brands (incl: retail & ecommerce); formulated pricing strategy and developed strategic partnerships.

Director of Sales at RGM Group/Opentable

January 1, 2013 - August 1, 2015

Led UK office launch and GTM strategy for digital media (incl. PG & VOD) proposition; sold complex SaaS solutions; developed strategic alliances with global B2B enterprise clients; revenue growth from $0 to $4M ARR.

Media Consultant

September 1, 2012 - December 1, 2012

Focused on GTM and Sales strategy and market intelligence improvements.

Director of Sales - EMEA/Worldwide at Travora (formerly Travel Ad Network)

March 1, 2007 - August 1, 2012

Established European office; formulated & executed GTM strategy and revenue targets for digital marketing/martech and SaaS data analytics; recruited and coached multi-regional teams; built strategic alliances with Airlines, Hotel groups, OTAs, Tourist Boards and Car Hire companies; full P&L responsibility; revenue growth from $0 to $7.9M ARR.

Sales Director at Allegran Ltd

September 1, 2004 - March 1, 2007

Spearheaded and developed the sales strategy for commercial revenue growth in digital media and e-commerce sectors; full P&L responsibility; recruited, managed and coached sales team.

European Sales Director at Evaliant, TNS Co SaaS

November 1, 2001 - February 1, 2003

Formulated & executed the GTM strategy; recruited, managed and coached a multi-functional & multi-regional team; sold SaaS solutions to global B2B enterprise clients; full P&L responsibility; revenue growth from £276k to £4.1M ARR.