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I'm Sabrina Garnier, a creative writer and brand editor with 10+ years of international experience crafting compelling brand communications and editorial copy that elevate campaigns in fashion, luxury, and lifestyle. I specialise in developing distinctive brand voices and launch storytelling strategies that bridge cross-functional teams and stakeholders, driving measurable improvements across digital, print, and marketing platforms. I thrive on leading collaborative creative processes, aligning tone, strategy and content across multi-channel platforms, and delivering high-quality editorial and copy for global audiences.…I'm Sabrina Garnier, a creative writer and brand editor with 10+ years of international experience crafting compelling brand communications and editorial copy that elevate campaigns in fashion, luxury, and lifestyle. I specialise in developing distinctive brand voices and launch storytelling strategies that bridge cross-functional teams and stakeholders, driving measurable improvements across digital, print, and marketing platforms. I thrive on leading collaborative creative processes, aligning tone, strategy and content across multi-channel platforms, and delivering high-quality editorial and copy for global audiences.

Sabrina Garnier

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I'm Sabrina Garnier, a creative writer and brand editor with 10+ years of international experience crafting compelling brand communications and editorial copy that elevate campaigns in fashion, luxury, and lifestyle. I specialise in developing distinctive brand voices and launch storytelling strategies that bridge cross-functional teams and stakeholders, driving measurable improvements across digital, print, and marketing platforms. I thrive on leading collaborative creative processes, aligning tone, strategy and content across multi-channel platforms, and delivering high-quality editorial and copy for global audiences.…I'm Sabrina Garnier, a creative writer and brand editor with 10+ years of international experience crafting compelling brand communications and editorial copy that elevate campaigns in fashion, luxury, and lifestyle. I specialise in developing distinctive brand voices and launch storytelling strategies that bridge cross-functional teams and stakeholders, driving measurable improvements across digital, print, and marketing platforms. I thrive on leading collaborative creative processes, aligning tone, strategy and content across multi-channel platforms, and delivering high-quality editorial and copy for global audiences.

Available to hire

I’m Sabrina Garnier, a creative writer and brand editor with 10+ years of international experience crafting compelling brand communications and editorial copy that elevate campaigns in fashion, luxury, and lifestyle. I specialise in developing distinctive brand voices and launch storytelling strategies that bridge cross-functional teams and stakeholders, driving measurable improvements across digital, print, and marketing platforms.

I thrive on leading collaborative creative processes, aligning tone, strategy and content across multi-channel platforms, and delivering high-quality editorial and copy for global audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Swedish

Beginner

Work Experience

Founder & Editor at Acne Studios

January 1, 2022 - Present

Directed global brand communications and digital storytelling across e-commerce, marketing, and editorial platforms, while serving as the independent luxury fashion house's principal copywriter. Led partnerships with senior executives to refine tone of voice and ensure on-time delivery for product launches, shows, and events across EU/Scandinavia, APAC, USA, and the Middle East. Created and launched Acne Studio's first Product Knowledge and Care Guides to streamline internal alignment and customer understanding. Researched operations and analyzed customer feedback to reduce returns for e-commerce products by 7% YoY. Led a 10-person translation & proofreading team across 5 markets, ensuring consistent brand messaging and minimizing translation costs.

Creative Copywriter at Ideal of Sweden

July 1, 2019 - January 1, 2022

Provided strategic marketing and communications, leading a creative team of copywriters, translators, and proofreaders in delivering compelling content for 14 international markets; developed and delivered copy for marketing, PR, social media, e-commerce, performance marketing, newsletters, and CRM campaigns; collaborated on storytelling strategies to elevate brand aesthetics; managed cross-functional collaborations and ensured consistency in tone of voice.

Founder & Editor at ArtFrontier.com

June 1, 2019 - March 2, 2025

Founder and editorial lead of a digital arts magazine, defining editorial vision and content strategy, maximizing engagement and brand recognition; managed contributors and partners to grow a global network of contributors to 10K+ readers; produced press releases and launch content; maintained brand identity across multi-channel distribution.

Communications Manager at Young Blood Initiative

May 1, 2018 - June 1, 2019

Directed communications strategy and content production for an international arts organization with exhibitions in London, Amsterdam, and Berlin; created omni-channel marketing and editorial plans to expand audience to ~10K followers; authored press releases and managed web and social content; built cohesive brand identity through collaboration with artists and partners.

Creative Assistant & Studio Production Coordinator at Teatum Jones

June 1, 2014 - September 1, 2019

Supported creative team during London Fashion Week; conducted research, drafted and implemented campaign materials; drafted press releases, invitations, and social content; contributed to marketing strategy and PR copy to maximize brand engagement.

Guest Lecturer at University of Bristol

May 1, 2024 - April 1, 2025

Temporary guest lecturer focusing on brand storytelling and fashion communication, teaching professional insights on creative strategy, marketing, and writing within the luxury industry.

Writer at The Eye of Photography Magazine

March 1, 2024 - August 1, 2024

Authored bilingual editorial features on fine art and photography to engage international readership; delivered cultural commentary and visual storytelling for Photo London 2024.

Freelance Copywriter at Kerzner International

May 1, 2024 - Present

Produce English and French copy for luxury hospitality brands including One&Only Resorts and Mazagan Beach & Golf Resort; maintain editorial, newsletters and social content aligned with brand identity.