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I am a results-driven Social Media & Brand Strategist with a proven ability to build visibility, engagement, and trust across digital platforms. I excel in audience research, brand positioning, content strategy, and community building to drive meaningful growth and qualified leads. I have a strong background in lead generation, storytelling, and digital campaign execution. I am passionate about leveraging AI-powered tools and streamlined workflows to help brands grow intentionally and sustainably while delivering measurable business impact.…I am a results-driven Social Media & Brand Strategist with a proven ability to build visibility, engagement, and trust across digital platforms. I excel in audience research, brand positioning, content strategy, and community building to drive meaningful growth and qualified leads. I have a strong background in lead generation, storytelling, and digital campaign execution. I am passionate about leveraging AI-powered tools and streamlined workflows to help brands grow intentionally and sustainably while delivering measurable business impact.

Mary Daisy Ouma

Brand Strategist, Social Media Manager, Content Creator, +3

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I am a results-driven Social Media & Brand Strategist with a proven ability to build visibility, engagement, and trust across digital platforms. I excel in audience research, brand positioning, content strategy, and community building to drive meaningful growth and qualified leads. I have a strong background in lead generation, storytelling, and digital campaign execution. I am passionate about leveraging AI-powered tools and streamlined workflows to help brands grow intentionally and sustainably while delivering measurable business impact.…I am a results-driven Social Media & Brand Strategist with a proven ability to build visibility, engagement, and trust across digital platforms. I excel in audience research, brand positioning, content strategy, and community building to drive meaningful growth and qualified leads. I have a strong background in lead generation, storytelling, and digital campaign execution. I am passionate about leveraging AI-powered tools and streamlined workflows to help brands grow intentionally and sustainably while delivering measurable business impact.

Available to hire

I am a results-driven Social Media & Brand Strategist with a proven ability to build visibility, engagement, and trust across digital platforms. I excel in audience research, brand positioning, content strategy, and community building to drive meaningful growth and qualified leads.

I have a strong background in lead generation, storytelling, and digital campaign execution. I am passionate about leveraging AI-powered tools and streamlined workflows to help brands grow intentionally and sustainably while delivering measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swahili

Fluent

Chinese

Beginner

Italian

Beginner

Work Experience

Digital Marketing Strategist at Global Scholars Connect

July 1, 2025 - Present

Increased social media engagement by 150% and grew page impressions by 12,800% on key blogs. Developed content pillars and SEO-friendly blogs, and launched destination-specific campaigns (UK, Malta) highlighting scholarships and rebates, resulting in a 123% rise in student inquiries.

Sales Executive at Kennet Tracking

November 1, 2024 - Present

Built and maintained strong relationships with key decision-makers at banks and dealerships, contributing to 20% growth in customer retention. Delivered product demos and training to clients, resulting in 30% customer satisfaction and product adoption. Created awareness of the company’s products, leading to 80% growth in client referrals. Successfully sold trackers and speed governors by improving fleet management and safety.

Remote Debt Collection Agent at Gilchery Skip-Trace Ltd

January 1, 2024 - November 2, 2024

Focused on debt recovery for microfinance and banks such as KCB Bank, and online lending platforms such as Zenka. Managed a portfolio of 1000+ accounts totaling over KES 13 million in debt. Recovered over KES 4.5 million within 9 months, achieving a 35% recovery rate. Negotiated repayment plans for 70% of active accounts, reducing delinquency rate by 25%. Resolved conflicts and recovered KES 1M of bad debt. Maintained 100% compliance with data protection and confidentiality regulations.

Procurement Officer at Lake Basin Development Authority

September 1, 2023 - December 1, 2023

Coordinated timely delivery of over 200 supply orders annually, improving on-time delivery performance from 80% to 95%. Reduced stockouts by 40% through proactive stock monitoring and improved inventory accuracy from 85% to 98% by implementing a SKU system. Streamlined stock control procedures, reducing stock management time by 25% and enhancing warehouse efficiency. Procured goods valued at KES 130M annually, ensuring timely delivery and a 10% cost reduction via strategic vendor negotiations. Built long-term relationships with key suppliers, improving service levels and reducing lead times by 15%.

Volunteer / Emotional Intelligence Trainer at Finding Me Community

January 1, 2024 - April 1, 2024

Volunteered as a teacher of emotional intelligence. Planned meetings with 24 team leaders and facilitated 8 weeks of training with 70% of students graduating. Mediated between management and volunteers and served as a counselor for youth dealing with addictions and mental health issues.

Volunteer at Raven Women Empowerment

May 1, 2024 - Present

Volunteered to mentor women, focusing on building self-esteem and personal development. Delivered trainings on financial literacy, communication skills, and mental health awareness. Mentored 30 women to build self-confidence and create a safe supportive space.

Remote Debt Collection Agent at Gilchery Skip-Trace Ltd

January 1, 2024 - November 2, 2024

Remote Debt Collection Agent at Gilcher y Skip-Trace Ltd

January 1, 2024 - November 1, 2024

Focused on debt recovery for microfinance and banking partners including KCB and online lending platforms such as Zenka. Managed a portfolio of 1000+ accounts totaling over KES 13 million in debt. Recovered over KES 4.5 million within 9 months, achieving a 35% recovery rate. Negotiated repayment plans for 70% of active accounts, reducing delinquency rate by 25%. Resolved conflicts and maintained 100% compliance with data protection and confidentiality regulations.

Volunteer / Program Role (Emotional Intelligence Trainer) at Finding Me Community

January 1, 2024 - April 1, 2024

Volunteered as a teacher of emotional intelligence; planned meetings with 24 team leaders and delivered 8 weeks of training with 70% of students graduating. Mediated between management and volunteers; served as a counselor for youths dealing with various addictions and mental health issues.

Volunteer Mentor at Raven Women Empowerment

May 1, 2024 - Present

Volunteered to mentor women, offering training on financial literacy, communication skills, and mental health awareness. Mentored 30 women to build self-confidence and create safe spaces for personal growth.