Available to hire
Hi, I’m Bahuk Chotalia, a results-driven digital marketing specialist focused on performance marketing, social media strategy, and online reputation management. I excel at managing multi-channel campaigns, optimizing ad performance, and driving measurable ROI across Google, Bing, and Meta platforms.
I partner with clients to leverage data-driven decision making, optimize customer journeys, and implement effective CRM strategies. With 3.5+ years of global experience supporting 1,000+ clients across ANZ markets, I am currently pursuing an MSc in Digital Marketing in the UK to further sharpen my analytical capabilities.
Experience Level
Language
English
Fluent
Work Experience
Sales Advisor at Whittard of Chelsea
March 1, 2025 - PresentDelivered strong commercial performance through data-driven selling, achieving 60% Link Rate and £23.50+ ATV. Utilized CRM systems to track customer behavior and improve engagement. Maintained visual merchandising and stock management to ensure operational efficiency. Awarded for achieving the highest sales performance during a quarterly review.
Senior Online Reputation Management Associate (Akasa Air) at Concentrix
March 1, 2024 - June 1, 2024Managed 100+ daily real-time customer interactions across social platforms (Twitter/X, Instagram, Facebook) with timely responses and a consistent brand voice. Strengthened brand reputation through proactive issue resolution, reducing negative sentiment. Applied social listening and sentiment analysis to monitor feedback, identify trends, and escalate critical issues. Tracked KPIs such as response time, resolution rate, and sentiment score to support data-driven decisions.
Performance Marketing Strategist at Local IQ
December 1, 2021 - December 1, 2023Built and executed full-funnel strategies, aligning keyword research, ad copy, and targeting with client goals. Delivered insight-led reports and collaborated across teams to drive performance. Increased conversions by 20–30% and CTR by 25% through data-led optimization, bid management, and audience targeting across Google Ads, Bing, Meta, and Display for 1,000+ ANZ clients. Managed budgets with a strong ROI focus.
Digital Marketing Executive at Capturing Factory
June 1, 2021 - October 1, 2021Drove organic growth by increasing social media followers by 3,000+ in 6 months through targeted content and audience-focused strategies. Managed end-to-end social media execution, including content planning, scheduling, and performance tracking. Analyzed competitor activity and audience insights to optimize content strategy and engagement.
Senior Customer Service Representative (Amazon Process) at Teleperformance
January 1, 2019 - January 1, 2021Maintained 90%+ customer satisfaction through effective issue resolution. Managed high-volume queries using Amazon CRM systems. Ensured compliance with data protection and operational standards. Contributed to improved customer experience and retention.
Education
MSc Digital Marketing at Northumbria University
January 1, 2025 - January 1, 2026PG Certification in Digital Marketing & Communication at MICA, Ahmedabad
May 1, 2020 - February 1, 2021Bachelor of Arts – English Literature at Mumbai University
May 1, 2010 - June 1, 2014Qualifications
Google Ads Certification
January 11, 2030 - May 5, 2026HubSpot Content Marketing Certification
January 11, 2030 - May 5, 2026Meta (Facebook) Blueprint Certification
January 11, 2030 - May 5, 2026Digital Marketing & Communication – MICA (upGrad)
May 1, 2020 - February 1, 2021Industry Experience
Retail, Professional Services, Software & Internet, Media & Entertainment
Experience Level
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