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Hi, I’m Vi M. Nguyen, a growth-focused social media strategist with 5+ years of experience helping startups and established brands scale communities. I specialize in short-form video, 1M+ views, and organic acquisition strategies that reduce CAC, turning social channels into primary drivers of growth. I’m passionate about building brands from zero to launch, testing content frameworks, and collaborating across teams to ship fast. My approach blends data-driven optimization, creator partnerships, and community-led tactics to drive measurable demand and sustainable growth.…Hi, I’m Vi M. Nguyen, a growth-focused social media strategist with 5+ years of experience helping startups and established brands scale communities. I specialize in short-form video, 1M+ views, and organic acquisition strategies that reduce CAC, turning social channels into primary drivers of growth. I’m passionate about building brands from zero to launch, testing content frameworks, and collaborating across teams to ship fast. My approach blends data-driven optimization, creator partnerships, and community-led tactics to drive measurable demand and sustainable growth.

VI M. NGUYEN

Social Media Manager, Growth Marketer, Brand Strategist, +2

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Hi, I’m Vi M. Nguyen, a growth-focused social media strategist with 5+ years of experience helping startups and established brands scale communities. I specialize in short-form video, 1M+ views, and organic acquisition strategies that reduce CAC, turning social channels into primary drivers of growth. I’m passionate about building brands from zero to launch, testing content frameworks, and collaborating across teams to ship fast. My approach blends data-driven optimization, creator partnerships, and community-led tactics to drive measurable demand and sustainable growth.…Hi, I’m Vi M. Nguyen, a growth-focused social media strategist with 5+ years of experience helping startups and established brands scale communities. I specialize in short-form video, 1M+ views, and organic acquisition strategies that reduce CAC, turning social channels into primary drivers of growth. I’m passionate about building brands from zero to launch, testing content frameworks, and collaborating across teams to ship fast. My approach blends data-driven optimization, creator partnerships, and community-led tactics to drive measurable demand and sustainable growth.

Available to hire

Hi, I’m Vi M. Nguyen, a growth-focused social media strategist with 5+ years of experience helping startups and established brands scale communities. I specialize in short-form video, 1M+ views, and organic acquisition strategies that reduce CAC, turning social channels into primary drivers of growth.

I’m passionate about building brands from zero to launch, testing content frameworks, and collaborating across teams to ship fast. My approach blends data-driven optimization, creator partnerships, and community-led tactics to drive measurable demand and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Growth & Social Strategy Lead (Consulting) at CŌCHA Matcha Bar

October 1, 2025 - Present

Own all marketing initiatives across content, brand, and growth; turning social channels into a primary driver of customer acquisition. Implemented a social-first launch framework that increased average foot traffic by 30% across three product launches and up to 50% on the fourth, while boosting link CTR by 93% and growing profile visits by 94% with 90% surge in total views within 90 days. Built a digital-to-physical conversion funnel generating 22K+ business interactions in under six months and supporting up to 50% launch-day foot traffic. Maintained 5K+ monthly views across platforms.

Social Media Manager at Winn Financial & Management

January 1, 2022 - Present

Own full-funnel social media strategy across Facebook and Instagram; drove 30% engagement growth and 15% growth in inbound leads. Translate performance data into actionable growth strategies, reducing ad inefficiencies by 10% and increasing organic reach to lower paid acquisition reliance. Collaborate cross-functionally with sales, product, and creative to shorten campaign timelines; leverage analytics to optimize funnels and improve repeat purchase rate.

Social Media Coordinator at Kreatr

November 1, 2020 - August 1, 2021

Led multi-platform community growth (TikTok, Instagram, Pinterest, Reddit), contributing to a 600% increase in app waitlist sign-ups through organic and community-driven acquisition. Built 20+ creator network to support launches and drive UGC and WOM. Produced high-performing short-form content using trend analysis and rapid testing; maintained content library of 200+ assets improving production efficiency by 25%.

Strategic Content Consultant & Creator at Freelance

October 1, 2022 - Present

Developed repeatable content frameworks that generated high-performing assets (1M+ views) and advised brands on growth strategy, positioning, and content systems to improve engagement and conversion through structured content pipelines.