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Hi, I’m Piper Sortman, a creative and results-driven social media and marketing specialist based in Holland, Michigan. I help brands grow on Instagram and TikTok through strategy, engaging content, and data-driven optimization. I excel at turning audience insights into compelling campaigns, managing CRM workflows, and collaborating with teams to drive lead generation and brand visibility. In my remote work, I focus on clear communication, organization, and building online communities. I’m passionate about crafting authentic brand messages, analyzing engagement metrics, and delivering scalable marketing programs that convert.…Hi, I’m Piper Sortman, a creative and results-driven social media and marketing specialist based in Holland, Michigan. I help brands grow on Instagram and TikTok through strategy, engaging content, and data-driven optimization. I excel at turning audience insights into compelling campaigns, managing CRM workflows, and collaborating with teams to drive lead generation and brand visibility. In my remote work, I focus on clear communication, organization, and building online communities. I’m passionate about crafting authentic brand messages, analyzing engagement metrics, and delivering scalable marketing programs that convert.

Piper Sortman

Social Media Manager, Content Creator, Content Strategist, +2

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Hi, I’m Piper Sortman, a creative and results-driven social media and marketing specialist based in Holland, Michigan. I help brands grow on Instagram and TikTok through strategy, engaging content, and data-driven optimization. I excel at turning audience insights into compelling campaigns, managing CRM workflows, and collaborating with teams to drive lead generation and brand visibility. In my remote work, I focus on clear communication, organization, and building online communities. I’m passionate about crafting authentic brand messages, analyzing engagement metrics, and delivering scalable marketing programs that convert.…Hi, I’m Piper Sortman, a creative and results-driven social media and marketing specialist based in Holland, Michigan. I help brands grow on Instagram and TikTok through strategy, engaging content, and data-driven optimization. I excel at turning audience insights into compelling campaigns, managing CRM workflows, and collaborating with teams to drive lead generation and brand visibility. In my remote work, I focus on clear communication, organization, and building online communities. I’m passionate about crafting authentic brand messages, analyzing engagement metrics, and delivering scalable marketing programs that convert.

Available to hire

Hi, I’m Piper Sortman, a creative and results-driven social media and marketing specialist based in Holland, Michigan. I help brands grow on Instagram and TikTok through strategy, engaging content, and data-driven optimization. I excel at turning audience insights into compelling campaigns, managing CRM workflows, and collaborating with teams to drive lead generation and brand visibility.

In my remote work, I focus on clear communication, organization, and building online communities. I’m passionate about crafting authentic brand messages, analyzing engagement metrics, and delivering scalable marketing programs that convert.

Skills

CRM

Copywriting

Experience Level

CRM

Expert

Copywriting

Expert

Work Experience

Remote Closer & Lead Generation Specialist at NetRevenue

January 1, 2023 - January 1, 2025

Managed inbound lead pipelines for high-ticket mentorship programs. Created and optimized messaging strategies across Instagram DMs, SMS, and email follow-up. Assisted with content strategy and audience engagement to improve lead conversion. Tracked KPIs, CRM organization, and customer interactions using GoHighLevel and HubSpot. Helped improve show-up rates and lead quality through targeted communication workflows. Collaborated with marketing and sales teams to align messaging with brand goals.

Social Media Manager & Content Creator at Witches Rock Surf Camp

January 1, 2023 - January 1, 2024

Managed Instagram and TikTok content strategy and daily posting. Increased social media engagement by 8% through optimized content and audience interaction. Created short-form video content, captions, reels, and promotional graphics. Monitored analytics and engagement metrics to improve content performance. Engaged with followers through comments and DMs to strengthen community growth. Assisted with brand visibility and marketing campaigns across multiple platforms.

Logistics Consultant at Fifth Wheel Freight

January 1, 2024 - Present

Coordinated communication between clients, carriers, and internal teams in a fast-paced remote environment. Managed scheduling, shipment updates, and problem resolution while maintaining strong client relationships. Utilized organization and multitasking skills to manage high volumes of daily communication. Maintained accurate records, timelines, and operational workflows. Developed strong customer service, communication, and operations management skills.

Content Creator & Media Assistant at Influencer Brand

January 1, 2023 - January 1, 2023

Produced short-form video content for TikTok, Instagram, and YouTube. Assisted with audience engagement, messaging, and brand communication. Supported content planning and social media visibility strategies.