Hi, I’m Carol Murphie. I’m a creative leader with a passion for award-winning packaging and branding, turning the what, why, and how into thoughtful, visually engaging solutions. I’ve collaborated with incredible teams to bring strategic, brand-aligned creative to life across packaging, branding, and retail touchpoints. Over the years I’ve led design directions for packaging, logos, and point-of-sale, mentored teams of designers, and partnered with clients and accounts to deliver on tight timelines with impact. I enjoy elevating creative standards while keeping the work human, collaborative, and fun.…

Carol Murphie

Hi, I’m Carol Murphie. I’m a creative leader with a passion for award-winning packaging and branding, turning the what, why, and how into thoughtful, visually engaging solutions. I’ve collaborated with incredible teams to bring strategic, brand-aligned creative to life across packaging, branding, and retail touchpoints. Over the years I’ve led design directions for packaging, logos, and point-of-sale, mentored teams of designers, and partnered with clients and accounts to deliver on tight timelines with impact. I enjoy elevating creative standards while keeping the work human, collaborative, and fun.…

Available to hire

Hi, I’m Carol Murphie. I’m a creative leader with a passion for award-winning packaging and branding, turning the what, why, and how into thoughtful, visually engaging solutions. I’ve collaborated with incredible teams to bring strategic, brand-aligned creative to life across packaging, branding, and retail touchpoints.

Over the years I’ve led design directions for packaging, logos, and point-of-sale, mentored teams of designers, and partnered with clients and accounts to deliver on tight timelines with impact. I enjoy elevating creative standards while keeping the work human, collaborative, and fun.

See more

Language

English
Fluent

Work Experience

Independent Creative Professional at Carol Murphie Design
November 30, 2017 - Present
Partnered with multiple studios to conceptualize and develop creative solutions aligned with client briefs and brand strategies. Provided flexible design support across packaging, branding, and related creative initiatives.
Creative Director at Marks
June 1, 2011 - November 1, 2017
Elevated creative standards for packaging, branding, and POS to support business growth and deliver strategic solutions for clients including Nestlé, Purina, Diageo, Kraft, and Bacardi. Managed and mentored teams of full-time and freelance designers. Collaborated with account teams, clients, and designers to meet project objectives and timelines. Directed photography and illustration. Developed and presented client-facing presentation decks.
Associate Creative Director / Senior Designer at Marovino Visual Strategy
March 29, 2001 - June 1, 2011
Led creative projects from concept to completion, achieving award-winning results. Clients included Dare Foods, McCormick, Novartis, and Reckitt Benckiser. Developed conceptual designs for packaging, logos, and point-of-sale materials. Mentored and supported the creative team. Collaborated with account teams and designers to meet strategic and creative objectives. Directed photography and illustration.
Senior Designer at Equator Design
November 28, 2001 - Present
Developed conceptual, brand-aligned creative for various high-level clients. Led the packaging rollout for a 30-SKU skincare line, including the creation of 50 custom ingredient icons; collaborated in weekly stakeholder meetings to guide design decisions and evaluate creative solutions. Executed a European tea packaging adaptation and rollout across 9 multilingual SKUs; directed refinements to AI-generated imagery, supported marketing asset development, and participated in weekly status reviews to ensure alignment. Creative design and management of 17 SKUs of tea packaging, including image development and enhancement; provided strategic input in weekly creative discussions.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods
    paper Simple Pleasures Moments

    Life’s busy, taking a moment to relax and indulge in a special treat and escape from routine is just the re-charge needed.
    Asked to create packaging that captures that zen feeling and yet boldly entices consumer trial is the challenge for this new product from Dare.

    The design is clean and simple – soft imagery, a single cookie, casual handwritten branding and reduced claims promote a sense of calm. Saturated flavour colours contrast the white enabling the packaging to own it’s moment on shelf.