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Hi, I’m Elsie Alward, a graphic and web designer based in Lenoir, NC. I bring 5+ years of experience creating cohesive brands and high-performing digital assets across web, social, email, and campaigns. I focus on clear, strategic design that communicates effectively and drives engagement. I’m experienced in collaborating with marketing and creative teams to deliver consistent, scalable design systems across multiple channels.…Hi, I’m Elsie Alward, a graphic and web designer based in Lenoir, NC. I bring 5+ years of experience creating cohesive brands and high-performing digital assets across web, social, email, and campaigns. I focus on clear, strategic design that communicates effectively and drives engagement. I’m experienced in collaborating with marketing and creative teams to deliver consistent, scalable design systems across multiple channels.

Elsie Alward

Graphic Designer, Web Designer, Brand Designer, +2

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Hi, I’m Elsie Alward, a graphic and web designer based in Lenoir, NC. I bring 5+ years of experience creating cohesive brands and high-performing digital assets across web, social, email, and campaigns. I focus on clear, strategic design that communicates effectively and drives engagement. I’m experienced in collaborating with marketing and creative teams to deliver consistent, scalable design systems across multiple channels.…Hi, I’m Elsie Alward, a graphic and web designer based in Lenoir, NC. I bring 5+ years of experience creating cohesive brands and high-performing digital assets across web, social, email, and campaigns. I focus on clear, strategic design that communicates effectively and drives engagement. I’m experienced in collaborating with marketing and creative teams to deliver consistent, scalable design systems across multiple channels.

Available to hire

Hi, I’m Elsie Alward, a graphic and web designer based in Lenoir, NC. I bring 5+ years of experience creating cohesive brands and high-performing digital assets across web, social, email, and campaigns.

I focus on clear, strategic design that communicates effectively and drives engagement. I’m experienced in collaborating with marketing and creative teams to deliver consistent, scalable design systems across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic & Web Designer (Freelance) at Freelance

January 1, 2024 - Present

Designed brand identities and digital assets across web, social, and campaigns for 25+ clients. Built cohesive visual systems to ensure consistency across all touchpoints. Increased website traffic by 25% on average through strategic design. Reduced production time by 40% using AI tools and improved workflows. Collaborated with clients to align design with business goals and improve ROI.

Marketing Director at Caldwell County Chamber

December 1, 2022 - January 1, 2024

Designed and executed campaigns across email, web, and digital platforms. Boosted engagement by 35% through improved visual consistency. Increased membership by 15% through website and email initiatives. Improved email open rates by 22% through optimized design. Managed digital ad campaigns and aligned creative with strategy.

Lead Graphic Designer at Overmountain Studios

May 1, 2020 - December 1, 2022

Led projects from concept through final delivery across branding and web. Collaborated with developers and clients to create effective design solutions. Maintained brand consistency across multiple client accounts. Managed multiple deadlines while ensuring high-quality work. Supported junior designers to improve team output.