Dennis Lim

Senior Brand Experience Manager at Resorts World Sentosa

Led brand strategy and brand experience initiatives supporting RW S 2.0 destination transformation; developed master brand and sub-brand strategies across hospitality, retail and F&B assets; built brand narratives and positioning frameworks for major developments and guest experiences; translated brand strategy into integrated marketing campaigns and experiential touchpoints; conducted consumer insights analysis, market research and competitive benchmarking; defined brand performance metrics and marketing KPIs; partnered with cross-functional teams including marketing, design, operations and agency partners.

Brand Experience & Marketing at Sentosa Development Corporation

Led brand experience and destination marketing initiatives for Sentosa attractions and experiences.

MarCom & Lifestyle Manager at Singapore Polo Club

Managed marketing communications and branding for club activities and lifestyle programs; oversaw 135th Anniversary campaign including event, exhibition, commemorative book, gala event and merchandise; led PR initiatives and member communications.

Studio Marketing Consultant at The Walt Disney Company

Led marketing campaigns for film releases and coordinated integrated marketing across digital, media, influencer and promotional channels; secured extensive publicity coverage via PR initiatives.

Marketing Manager at Resorts World Sentosa – Universal Studios Singapore

Managed large-scale integrated marketing campaigns driving park visitation and brand engagement; led seasonal campaigns including Chinese New Year, Jurassic World Summer and Halloween Horror Nights; generated 20M+ social engagements and 3M earned media value.

Assistant Marketing Manager at Maybank Singapore

Managed integrated marketing campaigns across retail banking products; led communications across digital marketing, CRM, social media and branch channels; revamped social media strategy improving digital engagement.