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I'm Nicholas Tan, a strategic AI partnerships, PR and growth leader based in Singapore with 7+ years driving revenue, partner acquisition, and brand growth across APAC. I bridge technical execution with commercial growth, from shipping AI apps to the App Store and building n8n automation pipelines, to closing partnerships with Universal Music, Warner Music, Vogue, and government-backed organisations with zero paid spend. Currently, I lead Partnerships & Public Relations at ChronoAI, shaping AI product development and go-to-market strategy, while growing a vibrant partner ecosystem and community around AI builders in Singapore. I thrive turning complex tech into practical GTM plans and measurable outcomes, and I excel in fast-paced, results-driven teams.…I'm Nicholas Tan, a strategic AI partnerships, PR and growth leader based in Singapore with 7+ years driving revenue, partner acquisition, and brand growth across APAC. I bridge technical execution with commercial growth, from shipping AI apps to the App Store and building n8n automation pipelines, to closing partnerships with Universal Music, Warner Music, Vogue, and government-backed organisations with zero paid spend. Currently, I lead Partnerships & Public Relations at ChronoAI, shaping AI product development and go-to-market strategy, while growing a vibrant partner ecosystem and community around AI builders in Singapore. I thrive turning complex tech into practical GTM plans and measurable outcomes, and I excel in fast-paced, results-driven teams.

Nicholas Tan

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm Nicholas Tan, a strategic AI partnerships, PR and growth leader based in Singapore with 7+ years driving revenue, partner acquisition, and brand growth across APAC. I bridge technical execution with commercial growth, from shipping AI apps to the App Store and building n8n automation pipelines, to closing partnerships with Universal Music, Warner Music, Vogue, and government-backed organisations with zero paid spend. Currently, I lead Partnerships & Public Relations at ChronoAI, shaping AI product development and go-to-market strategy, while growing a vibrant partner ecosystem and community around AI builders in Singapore. I thrive turning complex tech into practical GTM plans and measurable outcomes, and I excel in fast-paced, results-driven teams.…I'm Nicholas Tan, a strategic AI partnerships, PR and growth leader based in Singapore with 7+ years driving revenue, partner acquisition, and brand growth across APAC. I bridge technical execution with commercial growth, from shipping AI apps to the App Store and building n8n automation pipelines, to closing partnerships with Universal Music, Warner Music, Vogue, and government-backed organisations with zero paid spend. Currently, I lead Partnerships & Public Relations at ChronoAI, shaping AI product development and go-to-market strategy, while growing a vibrant partner ecosystem and community around AI builders in Singapore. I thrive turning complex tech into practical GTM plans and measurable outcomes, and I excel in fast-paced, results-driven teams.

Available to hire

I’m Nicholas Tan, a strategic AI partnerships, PR and growth leader based in Singapore with 7+ years driving revenue, partner acquisition, and brand growth across APAC. I bridge technical execution with commercial growth, from shipping AI apps to the App Store and building n8n automation pipelines, to closing partnerships with Universal Music, Warner Music, Vogue, and government-backed organisations with zero paid spend.

Currently, I lead Partnerships & Public Relations at ChronoAI, shaping AI product development and go-to-market strategy, while growing a vibrant partner ecosystem and community around AI builders in Singapore. I thrive turning complex tech into practical GTM plans and measurable outcomes, and I excel in fast-paced, results-driven teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Head of Partnerships & Public Relations at ChronoAI

December 1, 2025 - Present

Led AI product development and go-to-market strategy, shipping RiteSet to the App Store within 30 days from ideation using Cursor; architected end-to-end n8n automation pipelines and real-time customer pain-point surfacing for NyxID's product roadmap. Built automated event and LinkedIn contact scraping, cutting manual prospecting time by 20%. Secured earned media across multiple launches; managed zero-budget partnerships with SGInnovate and e27; hosted ChronoAI's inaugural AI demo night with strong attendance and early government interest.

Head of Partnerships at RASA

February 1, 2025 - Present

Closed partnerships with Universal Music Group and Warner Music Group; secured revenue partnerships with Vogue, Fitness First, and community groups. Activated Singapore Heritage Festival and Singapore Art Museum; led experiential formats such as 'Between The Lines' to drive footfall and brand equity; built government-visible partnerships.

Growth & Strategic Partnerships Lead (Project-Based) at Send

July 1, 2025 - October 1, 2025

Led GTM and commercial planning for a food delivery challenger, owning budget, cost modelling, partner acquisition, and lifecycle strategy targeting 10% market share. Optimised CRM across digital and offline channels; collaborated with product and design to align roadmap with commercial objectives.

AI-Enabled GTM & Brand Strategy at Freelance

June 1, 2024 - November 1, 2025

Delivered 20% sales uplift for APAC clients through AI-powered brand diagnostics, GTM playbooks, and Gen-Z-targeted social and offline campaigns for Pubumesu and All Citizens.

Regional Strategic Projects Executive — Southeast Asia & Oceania at Cartier, Richemont

July 1, 2021 - May 1, 2024

Led regional commercial initiatives across SEA & Oceania, forecasting and optimizing across markets. Evaluated market-entry opportunities in travel retail and partnerships; coached teams on Anaplan; contributed to Cartier's Women Initiative and cross-market collaborations.

Regional Strategic Partnerships Specialist — Asia-Pacific at foodpanda, Delivery Hero

July 1, 2019 - July 1, 2021

Drove €7M+ incremental revenue and 10% YoY growth through strategic partnerships across fintech, telco, and consumer electronics in 12 APAC markets. Managed end-to-end partner accounts (Huawei, Samsung, Alipay, TrueMoney) and reduced CPA via co-branded campaigns and affiliate networks. Leveraged SQL and Tableau for partner identification and monetisation.