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Hi, I’m Kerolin Pscheidt, a Marketing and CRM specialist with 7+ years of experience shaping brand position and customer journeys. I’ve built and led end-to-end campaigns across B2B and B2C, with a focus on CRM, lifecycle marketing and content across email, SMS and social. My work spans financial services, education and lifestyle brands, and I’m passionate about creating inclusive, purpose-driven experiences. I’m driven by data and storytelling, with a love for tight collaboration with product, design and sales teams. I thrive in fast-paced environments, excel at optimizing funnels and delivering measurable results, from acquisition to activation and retention. Outside work, I value wellbeing and community, and I enjoy turning cultural moments into timely campaigns.…Hi, I’m Kerolin Pscheidt, a Marketing and CRM specialist with 7+ years of experience shaping brand position and customer journeys. I’ve built and led end-to-end campaigns across B2B and B2C, with a focus on CRM, lifecycle marketing and content across email, SMS and social. My work spans financial services, education and lifestyle brands, and I’m passionate about creating inclusive, purpose-driven experiences. I’m driven by data and storytelling, with a love for tight collaboration with product, design and sales teams. I thrive in fast-paced environments, excel at optimizing funnels and delivering measurable results, from acquisition to activation and retention. Outside work, I value wellbeing and community, and I enjoy turning cultural moments into timely campaigns.

Kerolin Pscheidt

Content Creator, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Kerolin Pscheidt, a Marketing and CRM specialist with 7+ years of experience shaping brand position and customer journeys. I’ve built and led end-to-end campaigns across B2B and B2C, with a focus on CRM, lifecycle marketing and content across email, SMS and social. My work spans financial services, education and lifestyle brands, and I’m passionate about creating inclusive, purpose-driven experiences. I’m driven by data and storytelling, with a love for tight collaboration with product, design and sales teams. I thrive in fast-paced environments, excel at optimizing funnels and delivering measurable results, from acquisition to activation and retention. Outside work, I value wellbeing and community, and I enjoy turning cultural moments into timely campaigns.…Hi, I’m Kerolin Pscheidt, a Marketing and CRM specialist with 7+ years of experience shaping brand position and customer journeys. I’ve built and led end-to-end campaigns across B2B and B2C, with a focus on CRM, lifecycle marketing and content across email, SMS and social. My work spans financial services, education and lifestyle brands, and I’m passionate about creating inclusive, purpose-driven experiences. I’m driven by data and storytelling, with a love for tight collaboration with product, design and sales teams. I thrive in fast-paced environments, excel at optimizing funnels and delivering measurable results, from acquisition to activation and retention. Outside work, I value wellbeing and community, and I enjoy turning cultural moments into timely campaigns.

Available to hire

Hi, I’m Kerolin Pscheidt, a Marketing and CRM specialist with 7+ years of experience shaping brand position and customer journeys. I’ve built and led end-to-end campaigns across B2B and B2C, with a focus on CRM, lifecycle marketing and content across email, SMS and social. My work spans financial services, education and lifestyle brands, and I’m passionate about creating inclusive, purpose-driven experiences.

I’m driven by data and storytelling, with a love for tight collaboration with product, design and sales teams. I thrive in fast-paced environments, excel at optimizing funnels and delivering measurable results, from acquisition to activation and retention. Outside work, I value wellbeing and community, and I enjoy turning cultural moments into timely campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

Portuguese

Fluent

Work Experience

Customer Experience Manager at Scots English College

May 1, 2025 - Present

Manage end-to-end student experience for 200+ international students, onboarding, engagement and retention. Achieved 95% course completion rate and 60% progression in to additional courses. Handle daily student support operations including enquiries, CRM updates and administrative processing, ensuring timely resolution. Coordinate orientation, events and excursions to enhance student engagement and strengthen community connection.

CRM Lead - Digital Marketing Specialist at Asaas Bank

January 1, 2021 - September 1, 2024

Own CRM strategy end-to-end for a digital bank with 1M+ customers, driving acquisition, activation, retention and reactivation across the full customer lifecycle. Built and managed automated CRM workflows and EDM campaigns in HubSpot, covering segmentation, personalisation, lead nurturing and A/B testing to lift engagement and conversion. Delivered multiple high-impact campaigns across product launches, promotions and seasonal moments, aligned with merchandising and growth calendars. Developed CRM reporting frameworks and translated performance data into clear commercial insights. Worked closely with Directors and cross-functional teams to align CRM strategy with broader business objectives, lead in regular team rituals and stakeholder updates.

Digital Marketing Specialist at Asaas Bank

November 1, 2021 - April 1, 2024

Owned CRM, retention and lifecycle marketing across email and SMS, building segmented automations and A/B testing programs to grow engagement and customer LTV. Built lead acquisition and qualification frameworks, growing organic traffic and conversion across SEO, social media and landing pages. Owned paid media campaigns end-to-end across Meta and Google, partnering with paid media specialists to optimize cost per lead, conversion rate and overall campaign performance. Produced weekly and monthly performance reports, turning data into clear insights for the wider marketing team. Managed customer data bases segmentation and email marketing operations, including list hygiene, performance tracking and regular EDM campaigns to engage 1M+ contacts. Created and launched the company newsletter, growing it to 3K+ organic subscribers within the first month and turning it into a key customer touch point.

Content Creator at Asaas Bank

January 1, 2021 - November 1, 2021

Created, produced, shot and edited low-fi content across social channels (Instagram, TikTok, LinkedIn, YouTube and Spotify). Wrote scripts and captions designed to stop scrolling and drive engagement. Developed and managed monthly content calendar across all channels. Tracked content performance weekly and doubled down on formats that drove best results. Worked closely with Creative, Production, Influencer and PR teams to keep content aligned with brand and campaign goals. Stayed on top of platform trends, formats and creator culture, turning cultural moments into timely content.

Marketing Executive at Virtue Marketing Agency

September 1, 2018 - January 1, 2021

Coordinated multi-channel marketing campaigns for clients across retail, services and B2B, covering social media, EDM, paid media, content and PR, balancing multiple priorities in a fast-paced agency environment. Built lifecycle email automations, including an abandoned cart, post-purchase and birthday journeys, driving engagement and repeat purchases across the customer lifecycle. Created and managed social media content across Instagram, Facebook and LinkedIn, aligning each piece with brand tone and campaign goals. Worked with multiple clients in parallel, balancing deadlines, briefs and stakeholder feedback. Partnered with designers, copywriters and media buyers to bring campaign ideas from concept through to launch. Tracked campaign performance across channels and presented reports with clear insights and recommendations to clients.