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Hi, I’m a dynamic and results-driven marketing professional with extensive experience in strategic communications, performance marketing, content creation, and market research. I’ve planned and executed campaigns across HR consultancy, education, and F&B PR, managed end-to-end lifecycles on Meta and Google platforms, and I regularly translate data insights into actions that improve campaign performance. I’m comfortable leading cross-functional teams and collaborating with Brand Managers to deliver measurable results.…Hi, I’m a dynamic and results-driven marketing professional with extensive experience in strategic communications, performance marketing, content creation, and market research. I’ve planned and executed campaigns across HR consultancy, education, and F&B PR, managed end-to-end lifecycles on Meta and Google platforms, and I regularly translate data insights into actions that improve campaign performance. I’m comfortable leading cross-functional teams and collaborating with Brand Managers to deliver measurable results.

Ambreen Rafiq

Digital Marketer, Copywriter, Performance Marketer, +1

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Hi, I’m a dynamic and results-driven marketing professional with extensive experience in strategic communications, performance marketing, content creation, and market research. I’ve planned and executed campaigns across HR consultancy, education, and F&B PR, managed end-to-end lifecycles on Meta and Google platforms, and I regularly translate data insights into actions that improve campaign performance. I’m comfortable leading cross-functional teams and collaborating with Brand Managers to deliver measurable results.…Hi, I’m a dynamic and results-driven marketing professional with extensive experience in strategic communications, performance marketing, content creation, and market research. I’ve planned and executed campaigns across HR consultancy, education, and F&B PR, managed end-to-end lifecycles on Meta and Google platforms, and I regularly translate data insights into actions that improve campaign performance. I’m comfortable leading cross-functional teams and collaborating with Brand Managers to deliver measurable results.

Available to hire

Hi, I’m a dynamic and results-driven marketing professional with extensive experience in strategic communications, performance marketing, content creation, and market research.

I’ve planned and executed campaigns across HR consultancy, education, and F&B PR, managed end-to-end lifecycles on Meta and Google platforms, and I regularly translate data insights into actions that improve campaign performance. I’m comfortable leading cross-functional teams and collaborating with Brand Managers to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Assistant (Remote) at Qurious Media

February 1, 2025 - Present

Planned and executed digital marketing campaigns across Meta and Google for 200+ client accounts, managing the full campaign lifecycle from strategy and ad setup to optimisation and reporting. Developed targeting strategies, wrote and refined ad copy, conducted in-depth performance analysis, and produced structured reports for Brand Managers. Leveraged AI tools to enhance targeting and copy production to improve campaign turnaround times while maintaining quality.

Assistant Business Development Manager at SDI Global (HR Consultancy)

January 1, 2024 - July 1, 2024

Spearheaded the development and execution of blue-collar recruitment strategies across Asia Pacific and Europe. Identified and engaged prospective clients through targeted outreach and relationship-building, and collaborated on market research to identify growth opportunities in the HR tech recruitment sector.

Public Relations Lead at SDI Global (Education)

January 1, 2024 - February 1, 2025

Developed and executed comprehensive Public Relations campaigns to advocate for educational programmes. Orchestrated a book launch event with 1,000 attendees, liaising with media and writing press releases to maximise coverage. Proactively reached out to stakeholders to secure funding for grants and CSR proposals.

Marketing Creative at BNB Enterprises

March 1, 2020 - October 1, 2020

Led marketing and PR initiatives for Good Cafe Pakistan and Good Market Pakistan, directing a team to create impactful PR campaigns and collaborating with social media influencers to achieve a 60% increase in Instagram followers. Implemented a mass text campaign announcing the launch of Good Cafe.

Public Relations Assistant at Food News Marketing Agency

December 1, 2019 - February 1, 2020

Managed PR and marketing campaigns for multiple clients in Singapore's food and beverage sector. Drafted and disseminated press releases, secured prominent media coverage, tracked PR outcomes with reports, and coordinated events and tastings with media.

Public Relations & Communications Intern at HBO Asia

July 1, 2019 - September 1, 2019

Monitored PR coverage across Southeast Asia, generated reports and synopses for network content.

English Tutor at Aspire Hub Education Group

July 1, 2016 - February 1, 2020

Provided English language instruction to diverse student groups, enhancing communication skills and academic performance.