Available to hire
Dynamic and results-driven marketing professional with extensive experience in strategic communications, performance marketing, content creation, and market research. Proven expertise planning and executing impactful campaigns across diverse sectors, including HR consultancy, education, food & beverage PR, and digital advertising.
Hands-on experience managing end-to-end campaign lifecycles across Meta and Google—from targeting strategy and ad copywriting to performance analysis, optimization, and reporting. Adept at using data insights and AI-assisted tools to improve campaign efficiency while delivering measurable results for clients and stakeholders.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Performance Marketing Assistant (Remote) at Qurious Media
February 1, 2025 - PresentPlanned and executed digital marketing campaigns across Meta and Google for 200+ client accounts, managing the full campaign lifecycle from strategy and ad setup to optimisation and reporting. Developed targeting strategies, wrote and refined ad copy, conducted in-depth performance analysis, and produced structured reports for Brand Managers. Leveraged AI tools to enhance targeting and copy production to improve campaign turnaround times while maintaining quality.
Public Relations Lead at SDI Global (Education)
January 1, 2024 - February 1, 2025Developed and executed comprehensive Public Relations campaigns to advocate for educational programmes. Orchestrated a book launch event with 1,000 attendees, liaising with media and writing press releases to maximise coverage. Proactively reached out to stakeholders to secure funding for grants and CSR proposals.
Assistant Business Development Manager at SDI Global (HR Consultancy)
January 1, 2024 - July 1, 2024Spearheaded the development and execution of blue-collar recruitment strategies across Asia Pacific and Europe. Identified and engaged prospective clients through targeted outreach and relationship-building, and collaborated on market research to identify growth opportunities in the HR tech recruitment sector.
Marketing Creative at BNB Enterprises
March 1, 2020 - October 1, 2020Led marketing and PR initiatives for Good Cafe Pakistan and Good Market Pakistan, directing a team to create impactful PR campaigns and collaborating with social media influencers to achieve a 60% increase in Instagram followers. Implemented a mass text campaign announcing the launch of Good Cafe.
Public Relations Assistant at Food News Marketing Agency
December 1, 2019 - February 1, 2020Managed PR and marketing campaigns for multiple clients in Singapore's food and beverage sector. Drafted and disseminated press releases, secured prominent media coverage, tracked PR outcomes with reports, and coordinated events and tastings with media.
Public Relations & Communications Intern at HBO Asia
July 1, 2019 - September 1, 2019Monitored PR coverage across Southeast Asia, generated reports and synopses for network content.
English Tutor at Aspire Hub Education Group
July 1, 2016 - February 1, 2020Provided English language instruction to diverse student groups, enhancing communication skills and academic performance.
Education
BSc (Hons) International Relations at University of London (Singapore Institute of Management Global Education)
January 11, 2030 - May 6, 2026GCE A Level at Innova Junior College, Singapore
January 11, 2030 - May 6, 2026BSc (Hons) International Relations at University of London (Singapore Institute of Management Global Education)
January 11, 2030 - July 16, 2026GCE A Level at Innova Junior College, Singapore
January 11, 2030 - July 16, 2026BSc (Hons) International Relations at University of London (Singapore Institute of Management Global Education)
January 11, 2030 - July 16, 2026GCE A Level at Innova Junior College
January 11, 2030 - July 16, 2026Qualifications
IGCSE English Language & English Literature
January 11, 2030 - May 6, 2026SEO Course
January 11, 2030 - May 6, 2026Content Marketing Course
January 11, 2030 - May 6, 2026AI for Marketing Campaigns
January 11, 2030 - May 6, 2026Instagram Marketing Strategy Course
January 11, 2030 - May 6, 2026IGCSE Certificates (Outstanding results) - English Language and English Literature
January 11, 2030 - July 16, 2026SEO Course
January 11, 2030 - July 16, 2026Content Marketing Course
January 11, 2030 - July 16, 2026AI for Marketing Campaigns
January 11, 2030 - July 16, 2026Instagram Marketing Strategy Course
January 11, 2030 - July 16, 2026SEO Course
January 11, 2030 - July 16, 2026Content Marketing Course
January 11, 2030 - July 16, 2026AI for Marketing Campaigns
January 11, 2030 - July 16, 2026Instagram Marketing Strategy Course
January 11, 2030 - July 16, 2026IGCSE Certificates for outstanding results in English Language and English Literature
January 11, 2030 - July 16, 2026Industry Experience
Education, Professional Services, Media & Entertainment, Travel & Hospitality, Other, Retail, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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