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I am a data-driven marketer and sales enablement specialist with hands-on experience managing substantial advertising budgets and driving ROAS for both B2B and B2C campaigns. I have a proven track record of scaling campaigns to 3x-4x ROAS across Meta and Reddit, generating high-volume outbound leads, and collaborating cross-functionally to align marketing and sales strategies. I thrive in fast-paced environments, love sharing knowledge with teammates, and continuously optimize paid media strategies to accelerate revenue growth. I am a fast learner with a problem-solving mindset and a positive, collaborative approach that helps teams outperform goals. I enjoy building scalable processes, training high-performing teams, and leveraging platform tools to improve productivity and client outcomes.…I am a data-driven marketer and sales enablement specialist with hands-on experience managing substantial advertising budgets and driving ROAS for both B2B and B2C campaigns. I have a proven track record of scaling campaigns to 3x-4x ROAS across Meta and Reddit, generating high-volume outbound leads, and collaborating cross-functionally to align marketing and sales strategies. I thrive in fast-paced environments, love sharing knowledge with teammates, and continuously optimize paid media strategies to accelerate revenue growth. I am a fast learner with a problem-solving mindset and a positive, collaborative approach that helps teams outperform goals. I enjoy building scalable processes, training high-performing teams, and leveraging platform tools to improve productivity and client outcomes.

Ourania Ioannou

Performance Marketer, Growth Marketer, Product Marketer, +4

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I am a data-driven marketer and sales enablement specialist with hands-on experience managing substantial advertising budgets and driving ROAS for both B2B and B2C campaigns. I have a proven track record of scaling campaigns to 3x-4x ROAS across Meta and Reddit, generating high-volume outbound leads, and collaborating cross-functionally to align marketing and sales strategies. I thrive in fast-paced environments, love sharing knowledge with teammates, and continuously optimize paid media strategies to accelerate revenue growth. I am a fast learner with a problem-solving mindset and a positive, collaborative approach that helps teams outperform goals. I enjoy building scalable processes, training high-performing teams, and leveraging platform tools to improve productivity and client outcomes.…I am a data-driven marketer and sales enablement specialist with hands-on experience managing substantial advertising budgets and driving ROAS for both B2B and B2C campaigns. I have a proven track record of scaling campaigns to 3x-4x ROAS across Meta and Reddit, generating high-volume outbound leads, and collaborating cross-functionally to align marketing and sales strategies. I thrive in fast-paced environments, love sharing knowledge with teammates, and continuously optimize paid media strategies to accelerate revenue growth. I am a fast learner with a problem-solving mindset and a positive, collaborative approach that helps teams outperform goals. I enjoy building scalable processes, training high-performing teams, and leveraging platform tools to improve productivity and client outcomes.

Available to hire

I am a data-driven marketer and sales enablement specialist with hands-on experience managing substantial advertising budgets and driving ROAS for both B2B and B2C campaigns. I have a proven track record of scaling campaigns to 3x-4x ROAS across Meta and Reddit, generating high-volume outbound leads, and collaborating cross-functionally to align marketing and sales strategies. I thrive in fast-paced environments, love sharing knowledge with teammates, and continuously optimize paid media strategies to accelerate revenue growth.

I am a fast learner with a problem-solving mindset and a positive, collaborative approach that helps teams outperform goals. I enjoy building scalable processes, training high-performing teams, and leveraging platform tools to improve productivity and client outcomes.

Skills

Facebook Ads

TikTok

Experience Level

Facebook Ads

Expert

TikTok

Intermediate

Work Experience

Account Manager at Reddit Inc.

January 1, 2026 - Present

Managed a diverse portfolio of 70 advertising partners, driving brand awareness and performance goals. Used data-driven campaign strategies and community-based targeting to achieve a 3x-4x ROAS, demonstrating strong strategic thinking and negotiation skills. Analyzed performance metrics to provide actionable insights and scale ROI for high-growth accounts. Requested and oversaw credit lines for the managed accounts.

Sales Enablement Specialist - Meta Ads at Teleperformance

April 1, 2025 - January 1, 2026

Directed targeted enablement programs and team coaching, resulting in productivity gains across main KPIs, including a +34 point surge in utilization metrics. Developed enablement programs to increase adoption of advertising solutions. Elevated team performance standards, driving a +22 point improvement in adherence metrics and a +13 point increase in quality metrics through structured Meta Ads product training. Streamlined sales workflows by incorporating Meta AI tools, directly contributing to the team's overarching productivity and quality improvements. Collaborated with sales and account management teams to ensure these internal workflow optimizations aligned with broader client growth strategies.

Digital Marketing Consultant at Meta Marketing Pro Team

September 1, 2022 - April 1, 2025

Managed 390 new leads per quarter through rigorous outbound cold prospecting and lead book management. Analyzed campaign performance and made data-driven recommendations. Consistently drove a 3x-4x ROAS by analyzing campaign statistics and executing aggressive optimizations, including A/B testing, advanced audience targeting, and creative refreshes. Supported knowledge-sharing and internal coaching for team members. Acted as Deputy for the team leader, supporting colleagues and handling demanding client cases.

Content Moderator at TikTok & Pinterest

August 1, 2021 - August 1, 2022

Reviewed and optimized content for TikTok and Pinterest, ensuring brand safety and quality. Monitored community guidelines and user reports to enhance user experience. Gained hands-on platform expertise and insight into content-driven growth strategies.

Assistant Accountant at Chatzidiakos Georgios

February 1, 2020 - July 1, 2021

Oversaw company ledgers, daily financial transactions, and bookkeeping. Identified and corrected discrepancies across accounts.

Assistant Accountant at Lemonakis Ioannis

July 1, 2018 - May 1, 2019

Managed financial entries and payroll through accounting software (Epsilon Net Extra Misthodosia).

Sales Manager at Public (Retail & Tech)

April 1, 2017 - July 1, 2018

Managed a sales team, driving daily operations in consumer electronics and tech retail. Delivered strong results in upselling digital products and services, achieving targets. Trained and coached staff in sales techniques and customer engagement. Developed digital marketing initiatives to boost in-store traffic and conversions.

Bank Employee at National Bank of Greece

October 1, 2016 - April 1, 2017

Supported customer banking operations and financial transactions.