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I'm Sophie Gaffre, a senior brand, partnerships and commercial strategy leader with 15+ years shaping fashion, luxury, media and consumer-brand narratives into scalable growth. I excel at turning creative ambition into partner-ready propositions, aligning editorial credibility, production realities and business objectives across global teams. I have led cross-functional collaborations for ESPRIT, MediaMonks/Whalar, Kantar/WPP and Diageo, building partnership models, launch toolkits and ambassador programs with Vogue, Highsnobiety, Sarah Jessica Parker, retailers and cultural partners. I thrive on bridging brand strategy with partner ecosystems to drive cultural relevance and commercial outcomes.…I'm Sophie Gaffre, a senior brand, partnerships and commercial strategy leader with 15+ years shaping fashion, luxury, media and consumer-brand narratives into scalable growth. I excel at turning creative ambition into partner-ready propositions, aligning editorial credibility, production realities and business objectives across global teams. I have led cross-functional collaborations for ESPRIT, MediaMonks/Whalar, Kantar/WPP and Diageo, building partnership models, launch toolkits and ambassador programs with Vogue, Highsnobiety, Sarah Jessica Parker, retailers and cultural partners. I thrive on bridging brand strategy with partner ecosystems to drive cultural relevance and commercial outcomes.

Sophie Gaffre

Brand Strategist, Brand Designer, Creative Director, +2

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I'm Sophie Gaffre, a senior brand, partnerships and commercial strategy leader with 15+ years shaping fashion, luxury, media and consumer-brand narratives into scalable growth. I excel at turning creative ambition into partner-ready propositions, aligning editorial credibility, production realities and business objectives across global teams. I have led cross-functional collaborations for ESPRIT, MediaMonks/Whalar, Kantar/WPP and Diageo, building partnership models, launch toolkits and ambassador programs with Vogue, Highsnobiety, Sarah Jessica Parker, retailers and cultural partners. I thrive on bridging brand strategy with partner ecosystems to drive cultural relevance and commercial outcomes.…I'm Sophie Gaffre, a senior brand, partnerships and commercial strategy leader with 15+ years shaping fashion, luxury, media and consumer-brand narratives into scalable growth. I excel at turning creative ambition into partner-ready propositions, aligning editorial credibility, production realities and business objectives across global teams. I have led cross-functional collaborations for ESPRIT, MediaMonks/Whalar, Kantar/WPP and Diageo, building partnership models, launch toolkits and ambassador programs with Vogue, Highsnobiety, Sarah Jessica Parker, retailers and cultural partners. I thrive on bridging brand strategy with partner ecosystems to drive cultural relevance and commercial outcomes.

Available to hire

I’m Sophie Gaffre, a senior brand, partnerships and commercial strategy leader with 15+ years shaping fashion, luxury, media and consumer-brand narratives into scalable growth. I excel at turning creative ambition into partner-ready propositions, aligning editorial credibility, production realities and business objectives across global teams.

I have led cross-functional collaborations for ESPRIT, MediaMonks/Whalar, Kantar/WPP and Diageo, building partnership models, launch toolkits and ambassador programs with Vogue, Highsnobiety, Sarah Jessica Parker, retailers and cultural partners. I thrive on bridging brand strategy with partner ecosystems to drive cultural relevance and commercial outcomes.

Skills

Brand Identity

Copywriting

Presentation Design

Experience Level

Brand Identity

Expert

Copywriting

Expert

Presentation Design

Expert

Language

French

Fluent

English

Fluent

Spanish; Castilian

Fluent

Dutch

Advanced

Work Experience

Global Head of Innovation, Luxury and Ready-to-Drink - Gin and Rum Category at Diageo

January 1, 2025 - Present

Interim senior leader shaping growth platforms, innovation roadmaps and launch frameworks across global Gin and Rum brands. Led collaboration with global agencies, design and production partners, and market teams to deliver scalable brand systems and launch narratives. Partnered with external collaborators including Sarah Jessica Parker to strengthen cultural relevance, and ensured alignment on deliverables, budgets and timelines across complex projects.

Senior Director, Brand and Marketing Strategy at Esprit

January 1, 2023 - January 1, 2025

Senior C-suite facing role during a major brand repositioning, co-leading ESPRIT’s reinvention to reconnect with culture and younger consumers. Built strategic partnerships with fashion, culture and media platforms (e.g., Vogue, Highsnobiety) and defined collaboration narratives, deliverables and campaign integration across markets.

VP Brand and Integrated Marketing at ATIDA

January 1, 2022 - January 1, 2023

Interim senior leader responsible for brand, integrated marketing and communications across European markets. Built partnerships across brand, content, digital and healthcare teams to shape go-to-market plans, assets and brand-building initiatives.

Global Head of Brand and Marketing at Body&Fit

January 1, 2018 - January 1, 2022

Senior global leader transforming Body&Fit from a niche sports-nutrition brand into a broader lifestyle brand. Built retailer, athlete and ambassador partnerships, launched collaboration models and led content programs to drive category growth and consumer engagement.

Director, Global Key Accounts - Lifestyle Brands at MediaMonks / Whalar

January 1, 2016 - January 1, 2018

Senior agency leadership at the intersection of brand, culture, creators and production. Developed strategic partnerships with retailers, ambassadors and content creators to support product launches, campaigns and category growth; led launch plans across product innovation, retail visibility and performance channels.

Associate Director, Brand and Marketing Strategy at Kantar Consulting (WPP)

January 1, 2011 - January 1, 2016

Advised global fashion, lifestyle and FMCG brands on partnerships, positioning and growth strategy. Worked with senior client teams to define strategic opportunities, brand ecosystems and partnership-relevant positioning; facilitated stakeholder alignment across organizations.