I'm a creative and results-driven Digital Marketing Specialist and Videographer with over five years of experience shaping marketing strategies and crafting visually compelling designs. I excel at leveraging Google Ads, SEO, Meta Ads Manager, and the Adobe Creative Suite to deliver campaigns that boost brand visibility, engagement, and ROI. I thrive in cross-functional teams and enjoy turning data-driven insights into fresh, outcome-focused creative work. Beyond campaigns, I build and lead in-house teams, plan end-to-end content production, and mentor junior designers. I'm passionate about storytelling through design and digital marketing, and I love helping businesses grow by blending technical know-how with creative vision.

Ali Afifa

I'm a creative and results-driven Digital Marketing Specialist and Videographer with over five years of experience shaping marketing strategies and crafting visually compelling designs. I excel at leveraging Google Ads, SEO, Meta Ads Manager, and the Adobe Creative Suite to deliver campaigns that boost brand visibility, engagement, and ROI. I thrive in cross-functional teams and enjoy turning data-driven insights into fresh, outcome-focused creative work. Beyond campaigns, I build and lead in-house teams, plan end-to-end content production, and mentor junior designers. I'm passionate about storytelling through design and digital marketing, and I love helping businesses grow by blending technical know-how with creative vision.

Available to hire

I’m a creative and results-driven Digital Marketing Specialist and Videographer with over five years of experience shaping marketing strategies and crafting visually compelling designs. I excel at leveraging Google Ads, SEO, Meta Ads Manager, and the Adobe Creative Suite to deliver campaigns that boost brand visibility, engagement, and ROI. I thrive in cross-functional teams and enjoy turning data-driven insights into fresh, outcome-focused creative work.

Beyond campaigns, I build and lead in-house teams, plan end-to-end content production, and mentor junior designers. I’m passionate about storytelling through design and digital marketing, and I love helping businesses grow by blending technical know-how with creative vision.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Chief Marketing Officer (CMO) | Videographer at Rayana Dental & Aesthetic Center
February 1, 2025 - March 1, 2026
Led development and execution of the clinic's full-scale marketing strategy, aligning brand positioning with growth objectives. Planned multi-channel campaigns across Meta, Google Ads, and TikTok, optimizing performance to maximize lead generation and ROI. Built and managed an in-house marketing team (graphic designer, video editor, content writer), and directed end-to-end content production including videography, photography, and editing for social media and promotional campaigns. Oversaw daily marketing operations, including campaign performance tracking, audience targeting, and budget allocation. Developed creative concepts, scripts, and content strategies to boost brand visibility and patient engagement. Drove data-driven decisions to increase clinic visibility, engagement, and conversions.
Digital Marketing Specialist | Graphic Designer at AETC Training Center
February 1, 2023 - January 1, 2025
Developed and executed digital marketing strategies to promote training programs effectively.
Digital Marketing Specialist | Graphic Designer at Padel Premier Academy LLC
September 1, 2022 - February 1, 2023
Managed social media accounts for the academy, filmed and covered sports tournaments and events, creating engaging content for digital platforms. Designed promotional materials and advertisements for events and programs. Administered and optimized sponsored advertising campaigns on Meta and Google Ads. Maintained the academy’s social media identity, aligning visuals and messaging with brand values.
Digital Marketing Specialist | Graphic Designer at Gravity Click Marketing Management
October 1, 2020 - July 1, 2022
Designed creative and visually appealing marketing materials for clients. Edited videos for digital marketing campaigns, focusing on high-quality production. Planned, launched, and managed advertising campaigns on Google Ads and social media platforms. Developed and executed comprehensive marketing strategies for clients.
Freelance Graphic Designer at Self-Employed
August 1, 2018 - December 1, 2019
Provided graphic design, video editing, and digital marketing services to a wide range of clients across Syria, Turkey, UAE, and Germany. Designed engaging visuals, branding materials, and marketing assets. Managed multiple projects simultaneously with strong communication and timely delivery.

Education

Bachelor's degree: Mechanical Engineering – Design and Production Engineering at Al-Baath University, Homs, Syria
January 1, 2012 - January 1, 2018

Qualifications

ISO 9001:2015 Awareness
June 1, 2024 - May 6, 2026
Training Diploma in Graphic Design
June 1, 2024 - May 6, 2026
Training Diploma in Digital Marketing
February 1, 2023 - May 6, 2026
Driving License (UAE - Light Vehicles)
January 1, 2024 - May 6, 2026

Industry Experience

Healthcare, Education, Media & Entertainment, Professional Services, Software & Internet