Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ela Papa, a Marketing and PR communications professional with a passion for building brands that people actually notice. I’ve evolved from hands-on campaign execution to leading long-term strategy and budget planning for local and international brands, always focusing on real impact and sustainable growth through a 360-degree marketing approach.\n\nI thrive on cross-functional collaboration across marketing, PR, and events, translating insights into integrated campaigns across social, paid media, OOH, influencer partnerships, and CSR initiatives. I enjoy turning complex data into clear strategies that drive ROI and brand equity.…Hi, I’m Ela Papa, a Marketing and PR communications professional with a passion for building brands that people actually notice. I’ve evolved from hands-on campaign execution to leading long-term strategy and budget planning for local and international brands, always focusing on real impact and sustainable growth through a 360-degree marketing approach.\n\nI thrive on cross-functional collaboration across marketing, PR, and events, translating insights into integrated campaigns across social, paid media, OOH, influencer partnerships, and CSR initiatives. I enjoy turning complex data into clear strategies that drive ROI and brand equity.

Ela Papa

Marketer, Marketing Strategist, Influencer Marketing Manager, +4





Hi, I’m Ela Papa, a Marketing and PR communications professional with a passion for building brands that people actually notice. I’ve evolved from hands-on campaign execution to leading long-term strategy and budget planning for local and international brands, always focusing on real impact and sustainable growth through a 360-degree marketing approach.\n\nI thrive on cross-functional collaboration across marketing, PR, and events, translating insights into integrated campaigns across social, paid media, OOH, influencer partnerships, and CSR initiatives. I enjoy turning complex data into clear strategies that drive ROI and brand equity.…Hi, I’m Ela Papa, a Marketing and PR communications professional with a passion for building brands that people actually notice. I’ve evolved from hands-on campaign execution to leading long-term strategy and budget planning for local and international brands, always focusing on real impact and sustainable growth through a 360-degree marketing approach.\n\nI thrive on cross-functional collaboration across marketing, PR, and events, translating insights into integrated campaigns across social, paid media, OOH, influencer partnerships, and CSR initiatives. I enjoy turning complex data into clear strategies that drive ROI and brand equity.

Available to hire

Hi, I’m Ela Papa, a Marketing and PR communications professional with a passion for building brands that people actually notice. I’ve evolved from hands-on campaign execution to leading long-term strategy and budget planning for local and international brands, always focusing on real impact and sustainable growth through a 360-degree marketing approach.\n\nI thrive on cross-functional collaboration across marketing, PR, and events, translating insights into integrated campaigns across social, paid media, OOH, influencer partnerships, and CSR initiatives. I enjoy turning complex data into clear strategies that drive ROI and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Italian

Intermediate

French

Intermediate

Work Experience

Freelance Digital Marketing Consultant at Hobdari Pharmacy

January 1, 2022 - December 31, 2024

Scaled digital presence through Meta Ads, video content creation, and detailed market research and budget optimization.

Freelance Digital Marketing Consultant at Best Solar Albania

January 1, 2022 - December 31, 2024

Developed blog content and Instagram campaigns, utilizing A/B testing and audience segmentation to improve lead quality.

Freelance Digital Marketing Consultant at Mér Care

January 1, 2022 - December 31, 2024

Built a CRM-focused social strategy centered on Meta Ads and data-driven performance reporting and content creation and CRM.

Marketing Supervisor at Fashion Group Albania

September 1, 2025 - March 1, 2026

Strategic Planning: Developed and executed comprehensive 6-month marketing roadmaps, integrating social media, paid advertising, PR and influencer collaborations, OOH for the FGA brand portfolio. Budget and Optimization: Created and executed budget projections, aligning marketing spend with long-term business goals and ROI targets. Market Research & Analysis, Media, PR & Influencer Management, Performance Marketing, Analytics & Reporting, Event Coordination, CSR Initiatives.

Marketing Specialist at Fashion Group Albania

July 1, 2024 - August 1, 2025

Managed end-to-end digital campaigns across Meta Ads, focusing on SEO/SEM and email marketing to drive consistent ROAS. Monitored GA4 and CRM analytics to track performance and implemented content-driven campaigns with influencers. Supported brand events for Mango, Geox, Aldo, Parfois; produced seasonal marketing reports.

Communication Specialist in Public Relations at General Directorate of Road Transport Services

September 1, 2020 - November 1, 2022

Media Relations, corporate messaging, press releases, speeches, thought-leadership articles; managed official social media channels and provided real-time responses to public inquiries.

Office Coordinator and Social Media Marketing Specialist at Dev Information Real Estate

November 1, 2012 - December 1, 2019

Project leadership for CRM system development; end-to-end listing lifecycle coordination; produced high-engagement video content and managed Meta/Instagram ads to generate leads.

Assistant Coordinator at J K N — International Cultural Week

June 1, 2022 - December 1, 2022

Coordinated third-party collaborations for large-scale events; Public Communication: tracking media reach and public engagement.

Marketing Specialist in Marketing, PR & Communications at Fashion Group Albania

July 1, 2024 - August 31, 2025

Managed end-to-end digital campaigns across Meta Ads, focusing on SEO/SEM and email marketing to drive ROAS. Monitored GA4 and CRM analytics from Loyalty Card HAPPY to track performance trends and user behavior. Coordinated with influencers for content-driven campaigns during peak promotional periods.

Communications Specialist in Public Relations at General Directorate of Road Transport Services, Tirana

September 1, 2020 - November 30, 2022

Media Relations: Cultivated a network of journalists and influencers, securing earned media coverage and pitching strategic brand stories. Corporate Messaging: Created press releases, speeches, and thought-leadership articles. Managed official social channels and provided real-time responses to inquiries to improve institutional transparency.

Office Coordinator & Social Media Marketing Specialist at Dev Information Real Estate, Tirana

November 1, 2012 - December 31, 2019

Project Leadership: Coordinated development of a custom operational CRM system. Operations: Managed listing lifecycle, coordinating between agents, title companies, and lenders to ensure regulatory compliance. Digital Growth: Produced high-engagement video content and managed Meta/Instagram ads to generate leads.

Assistant Coordinator at J K N – International Cultural Week

June 1, 2022 - December 31, 2022

Coordinated third-party collaborations for large-scale events; Public Communication: prepared communication reports and tracked media reach and public engagement.