Ela Papa
Hi, I’m Ela Papa, a Marketing and PR communications professional with a passion for building brands that people actually notice.
About
Hi, I’m Ela Papa, a Marketing and PR communications professional with a passion for building brands that people actually notice. I’ve evolved from hands-on campaign execution to leading long-term strategy and budget planning for local and international brands, always focusing on real impact and sustainable growth through a 360-degree marketing approach.\n\nI thrive on cross-functional collaboration across marketing, PR, and events, translating insights into integrated campaigns across social, paid media, OOH, influencer partnerships, and CSR initiatives. I enjoy turning complex data into clear strategies that drive ROI and brand equity.
- 12 years' experience
- Joined May 2026
Skills· 13
Languages
- EnglishAdvanced
- ItalianIntermediate
- FrenchIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
- Other
- Education
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Work experience· 12 roles
Strategic Planning: Developed and executed comprehensive 6-month marketing roadmaps, integrating social media, paid advertising, PR and influencer collaborations, OOH for the FGA brand portfolio. Budget and Optimization: Created and executed budget projections, aligning marketing spend with long-term business goals and ROI targets. Market Research & Analysis, Media, PR & Influencer Management, Performance Marketing, Analytics & Reporting, Event Coordination, CSR Initiatives.
Managed end-to-end digital campaigns across Meta Ads, focusing on SEO/SEM and email marketing to drive ROAS. Monitored GA4 and CRM analytics from Loyalty Card HAPPY to track performance trends and user behavior. Coordinated with influencers for content-driven campaigns during peak promotional periods.
Managed end-to-end digital campaigns across Meta Ads, focusing on SEO/SEM and email marketing to drive consistent ROAS. Monitored GA4 and CRM analytics to track performance and implemented content-driven campaigns with influencers. Supported brand events for Mango, Geox, Aldo, Parfois; produced seasonal marketing reports.
Education· 6
Certifications and awards· 6
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