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I'm Anita Griffin, a business development and marketing professional with 20 years across luxury retail, creative, and professional services. I blend commercial instinct with hands-on fluency across the full AI content stack to accelerate content production, sharpen marketing outcomes, and support revenue growth. I have led international product development, including direct manufacturer engagement in China and Canton Fair participation, and I’m the inventor of a patent-pending modular wearable device system that integrates mobile security, recording, and AI interaction. I’ve built scalable content systems across video, image, and copy; led brand transformations and high-profile campaigns; and partnered with agencies and external partners to drive growth. I enjoy applying AI-assisted workflows to test messaging, optimize campaigns, and iterate rapidly to win proposals and close opportunities.…I'm Anita Griffin, a business development and marketing professional with 20 years across luxury retail, creative, and professional services. I blend commercial instinct with hands-on fluency across the full AI content stack to accelerate content production, sharpen marketing outcomes, and support revenue growth. I have led international product development, including direct manufacturer engagement in China and Canton Fair participation, and I’m the inventor of a patent-pending modular wearable device system that integrates mobile security, recording, and AI interaction. I’ve built scalable content systems across video, image, and copy; led brand transformations and high-profile campaigns; and partnered with agencies and external partners to drive growth. I enjoy applying AI-assisted workflows to test messaging, optimize campaigns, and iterate rapidly to win proposals and close opportunities.

Anita Griffin

Marketing Strategist, Brand Strategist, Content Creator, +2

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I'm Anita Griffin, a business development and marketing professional with 20 years across luxury retail, creative, and professional services. I blend commercial instinct with hands-on fluency across the full AI content stack to accelerate content production, sharpen marketing outcomes, and support revenue growth. I have led international product development, including direct manufacturer engagement in China and Canton Fair participation, and I’m the inventor of a patent-pending modular wearable device system that integrates mobile security, recording, and AI interaction. I’ve built scalable content systems across video, image, and copy; led brand transformations and high-profile campaigns; and partnered with agencies and external partners to drive growth. I enjoy applying AI-assisted workflows to test messaging, optimize campaigns, and iterate rapidly to win proposals and close opportunities.…I'm Anita Griffin, a business development and marketing professional with 20 years across luxury retail, creative, and professional services. I blend commercial instinct with hands-on fluency across the full AI content stack to accelerate content production, sharpen marketing outcomes, and support revenue growth. I have led international product development, including direct manufacturer engagement in China and Canton Fair participation, and I’m the inventor of a patent-pending modular wearable device system that integrates mobile security, recording, and AI interaction. I’ve built scalable content systems across video, image, and copy; led brand transformations and high-profile campaigns; and partnered with agencies and external partners to drive growth. I enjoy applying AI-assisted workflows to test messaging, optimize campaigns, and iterate rapidly to win proposals and close opportunities.

Available to hire

I’m Anita Griffin, a business development and marketing professional with 20 years across luxury retail, creative, and professional services. I blend commercial instinct with hands-on fluency across the full AI content stack to accelerate content production, sharpen marketing outcomes, and support revenue growth. I have led international product development, including direct manufacturer engagement in China and Canton Fair participation, and I’m the inventor of a patent-pending modular wearable device system that integrates mobile security, recording, and AI interaction.

I’ve built scalable content systems across video, image, and copy; led brand transformations and high-profile campaigns; and partnered with agencies and external partners to drive growth. I enjoy applying AI-assisted workflows to test messaging, optimize campaigns, and iterate rapidly to win proposals and close opportunities.

Skills

Branding

Copywriting

Explainer Video

Experience Level

Branding

Expert

Copywriting

Expert

Explainer Video

Expert

Language

English

Fluent

Work Experience

Business Development Consultant at Spectrum Productions

February 1, 2024 - January 1, 2026

Generated new business through targeted outreach and partnerships; led pitches, proposals, and commercial negotiations; strengthened market positioning and service offering; identified new revenue streams across events and digital content; applied AI tools to improve content production and operational efficiency.

Business Development & Marketing Director at Malone & Co.

January 1, 2020 - January 1, 2024

Delivered sustained growth across business development and marketing; secured new clients and expanded key partnerships; managed full rebrand and high-profile event programme; oversaw campaigns, content strategy, and external partners.

Marketing Executive at So Much Marketing

September 1, 2018 - January 1, 2020

Managed client accounts and integrated campaigns; supported proposals and business development activity.

Brand & Marketing Lead at Rock Baileys

March 1, 2011 - June 1, 2018

Drove brand identity, PR, and marketing for a premium retailer; delivered seasonal campaigns, editorial content, and end-to-end content production; managed relationships with international designer brands and buying activity.

Sales & Business Development Lead at A&S Agencies

January 1, 2008 - February 1, 2011

Built client base and secured partnerships across domestic and international markets; represented brands at international trade shows; delivered integrated sales and marketing activity.