I am an award-winning creative director and brand identity specialist with 25+ years of experience building iconic brands from concept through execution. I have a proven track record launching scalable visual systems, leading global brand campaigns, and delivering cohesive identities across print, digital, packaging, and environmental touchpoints. I am passionate about crafting immersive brand experiences that connect emotionally with consumers, balancing strategic thinking with meticulous design craft. Building a brand from the ground up for a new cookie restaurant concept in Amsterdam is exactly the kind of challenge I thrive in. My experience launching campaigns that resonate emotionally, creating scalable visual systems, and directing every touchpoint—from logo to physical environment—maps directly to what this role demands. I bring a systems-thinking approach to consistency and the hands-on craft skills to execute at the highest level, whether that’s designing packaging, producing a social media visual language, or defining the in-store atmosphere.

Brian Lloyd

I am an award-winning creative director and brand identity specialist with 25+ years of experience building iconic brands from concept through execution. I have a proven track record launching scalable visual systems, leading global brand campaigns, and delivering cohesive identities across print, digital, packaging, and environmental touchpoints. I am passionate about crafting immersive brand experiences that connect emotionally with consumers, balancing strategic thinking with meticulous design craft. Building a brand from the ground up for a new cookie restaurant concept in Amsterdam is exactly the kind of challenge I thrive in. My experience launching campaigns that resonate emotionally, creating scalable visual systems, and directing every touchpoint—from logo to physical environment—maps directly to what this role demands. I bring a systems-thinking approach to consistency and the hands-on craft skills to execute at the highest level, whether that’s designing packaging, producing a social media visual language, or defining the in-store atmosphere.

Available to hire

I am an award-winning creative director and brand identity specialist with 25+ years of experience building iconic brands from concept through execution. I have a proven track record launching scalable visual systems, leading global brand campaigns, and delivering cohesive identities across print, digital, packaging, and environmental touchpoints. I am passionate about crafting immersive brand experiences that connect emotionally with consumers, balancing strategic thinking with meticulous design craft.

Building a brand from the ground up for a new cookie restaurant concept in Amsterdam is exactly the kind of challenge I thrive in. My experience launching campaigns that resonate emotionally, creating scalable visual systems, and directing every touchpoint—from logo to physical environment—maps directly to what this role demands. I bring a systems-thinking approach to consistency and the hands-on craft skills to execute at the highest level, whether that’s designing packaging, producing a social media visual language, or defining the in-store atmosphere.

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Work Experience

Principal Designer - Brand & Creative Lead at SAS
January 1, 2011 - January 1, 2026
Led enterprise-brand identity, advertising campaigns, and scalable visual systems across 40+ countries. Drove creative from concept through final production for all major brand touchpoints. Developed a comprehensive e-book design system and template architecture standardizing global brand output, eliminating off-brand inconsistencies across regional teams worldwide. Co-created and art directed the most awarded campaign in company history, connecting surprising storytelling to brand messaging, earning executive buy-in and measurable increases in brand awareness across multi-channel platforms. Built a 1,000+ icon design library, ensuring brand consistency, accelerating delivery timelines, and reducing reliance on external vendors. Partnered directly with C-suite on annual corporate communications, translating complex business narratives into compelling visual storytelling aligned with strategic goals. Art directed a full photoshoot and designed an 80-page hardback coffee table book.
Senior Designer – Brand & Campaign Creative at SAS
January 1, 2006 - January 1, 2011
Art directed SAS’s most successful brand campaign: developed a breakthrough concept connecting surprising cultural insights to brand messaging that cut through a crowded market across TV, print, outdoor, and digital — earning multiple industry awards. Led end-to-end creative production of JMP Forward, a quarterly global publication, managing concept development, editorial layout, photography direction, and final print delivery for international audiences. Drove full advertising campaign creation, marketing collateral design, photoshoot direction, and layout systems, developing versatile brand frameworks adaptable across formats and channels.
Graphic Designer – Brand & Visual Communications at SAS
January 1, 2000 - January 1, 2006
Directed full creative vision for inaugural PGA Championship sponsorship activation, a concept-to-delivery visual strategy still in use today. Produced comprehensive brand materials including signage, collateral, catalogs, direct mail, infographics, logos, promotional assets, and environmental graphics across print and digital channels. Collaborated with cross-functional stakeholders to develop branded merchandise, presentation design, and event activation materials strengthening brand presence and in-person customer experience.
Graphic Designer at SouthPeak Interactive
January 1, 1998 - January 1, 2000
Crafted consumer-facing video game packaging and retail marketing materials, establishing foundational expertise in tactile, shelf-ready product branding highly relevant to food retail and packaging design.

Education

Bachelor of Fine Arts in Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - May 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Travel & Hospitality, Retail, Professional Services