Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic Meetings, Events, and Trade Show leader with over 20 years of experience delivering high-impact congress activations, corporate meetings, and large-scale educational events within the pharmaceutical and healthcare industries. I specialize in trade show strategy, exhibit development, experiential marketing, and end-to-end event execution across global portfolios. I excel at translating business objectives into engaging experiences that elevate brand visibility, increase attendee engagement, and deliver measurable results. I lead cross-functional teams, manage vendor ecosystems, negotiate contracts, and ensure regulatory compliance across FDA, OIG, Sunshine Act, and state programs, always focusing on quality, accountability, and post-event analytics.…I am a strategic Meetings, Events, and Trade Show leader with over 20 years of experience delivering high-impact congress activations, corporate meetings, and large-scale educational events within the pharmaceutical and healthcare industries. I specialize in trade show strategy, exhibit development, experiential marketing, and end-to-end event execution across global portfolios. I excel at translating business objectives into engaging experiences that elevate brand visibility, increase attendee engagement, and deliver measurable results. I lead cross-functional teams, manage vendor ecosystems, negotiate contracts, and ensure regulatory compliance across FDA, OIG, Sunshine Act, and state programs, always focusing on quality, accountability, and post-event analytics.

Deanna S. Schuly

Project Manager, Creative Director, Executive Producer, +2





I am a strategic Meetings, Events, and Trade Show leader with over 20 years of experience delivering high-impact congress activations, corporate meetings, and large-scale educational events within the pharmaceutical and healthcare industries. I specialize in trade show strategy, exhibit development, experiential marketing, and end-to-end event execution across global portfolios. I excel at translating business objectives into engaging experiences that elevate brand visibility, increase attendee engagement, and deliver measurable results. I lead cross-functional teams, manage vendor ecosystems, negotiate contracts, and ensure regulatory compliance across FDA, OIG, Sunshine Act, and state programs, always focusing on quality, accountability, and post-event analytics.…I am a strategic Meetings, Events, and Trade Show leader with over 20 years of experience delivering high-impact congress activations, corporate meetings, and large-scale educational events within the pharmaceutical and healthcare industries. I specialize in trade show strategy, exhibit development, experiential marketing, and end-to-end event execution across global portfolios. I excel at translating business objectives into engaging experiences that elevate brand visibility, increase attendee engagement, and deliver measurable results. I lead cross-functional teams, manage vendor ecosystems, negotiate contracts, and ensure regulatory compliance across FDA, OIG, Sunshine Act, and state programs, always focusing on quality, accountability, and post-event analytics.

Available to hire

I am a strategic Meetings, Events, and Trade Show leader with over 20 years of experience delivering high-impact congress activations, corporate meetings, and large-scale educational events within the pharmaceutical and healthcare industries. I specialize in trade show strategy, exhibit development, experiential marketing, and end-to-end event execution across global portfolios.

I excel at translating business objectives into engaging experiences that elevate brand visibility, increase attendee engagement, and deliver measurable results. I lead cross-functional teams, manage vendor ecosystems, negotiate contracts, and ensure regulatory compliance across FDA, OIG, Sunshine Act, and state programs, always focusing on quality, accountability, and post-event analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Director, Meetings & Congress Strategy (Consulting) at GDM Services, Inc.

January 1, 2018 - Present

Provide strategic leadership and operational oversight for trade shows, scientific congresses, and corporate meetings supporting pharmaceutical, life sciences, and agricultural industry clients. Lead end-to-end planning and execution of congress participation and corporate meetings, including national sales meetings, scientific symposia, product theaters, and regional training programs. Develop trade show and convention strategies that maximize brand visibility through exhibit design, sponsorships, and experiential marketing activations. Oversee exhibit booth development and show operations, including space procurement, booth design, production logistics, staffing, and on-site execution. Manage housing, registration, travel logistics, and VIP coordination for congress attendees and internal stakeholders. Direct relationships with exhibit houses, production vendors, event agencies, and logistics partners, negotiating contracts and managing deliverables. Partner with marketing and brand

Owner / President at Global Directions in Medicine, Inc.

January 1, 2005 - January 1, 2018

Founded and led a medical communications and education company producing large-scale conferences, scientific meetings, and continuing medical education programs. Directed strategy and execution for 2,000+ live, print, and digital continuing education programs, conferences, and symposia. Managed the full meeting lifecycle, including program design, faculty recruitment, venue sourcing, production logistics, and attendee engagement. Secured and administered $2M+ in educational grant funding, overseeing program budgets and financial reporting. Built partnerships with major healthcare organizations and accrediting bodies including Pri-Med, AAPA, AANP, ADA, ASCP, APhA, and NCPA. Led multidisciplinary teams responsible for event operations, program development, and educational content delivery. Ensured compliance with ACCME accreditation standards and healthcare industry regulatory requirements. Managed company operations including staff recruitment, training, HR administration, and vendor pa

Sr. Vice President, Group Account Supervisor at McCann Healthcare Worldwide

January 1, 2003 - January 1, 2005

Led congress strategy, meeting programs, and integrated communications initiatives for major pharmaceutical brands. Directed product launch congress strategies, including exhibits, product theaters, symposia, posters, and presentations. Managed scientific meetings, advisory boards, and speaker programs, overseeing venue selection, travel coordination, and event logistics. Led cross-functional teams responsible for creative, scientific, and operational execution of communications initiatives. Oversaw program budgets, financial forecasting, and reconciliation across multiple initiatives. Implemented speaker bureau recruitment and training programs, including faculty management and honoraria administration.