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I’m a results-driven Marketing & PR professional specializing in brand positioning, integrated campaigns, and compelling storytelling. Over the past decade I’ve led cross-channel initiatives for fashion and retail brands, ensuring consistent messaging, strong retail ROI, and engaging customer experiences. I thrive in collaborative environments with creatives, media, and PR partners, turning data and insights into human-centered communications that resonate with shoppers and communities while strengthening brand loyalty and commercial impact.…I’m a results-driven Marketing & PR professional specializing in brand positioning, integrated campaigns, and compelling storytelling. Over the past decade I’ve led cross-channel initiatives for fashion and retail brands, ensuring consistent messaging, strong retail ROI, and engaging customer experiences. I thrive in collaborative environments with creatives, media, and PR partners, turning data and insights into human-centered communications that resonate with shoppers and communities while strengthening brand loyalty and commercial impact.

Francesca Rosati

Brand Strategist, Marketing Strategist, Content Creator, +3

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I’m a results-driven Marketing & PR professional specializing in brand positioning, integrated campaigns, and compelling storytelling. Over the past decade I’ve led cross-channel initiatives for fashion and retail brands, ensuring consistent messaging, strong retail ROI, and engaging customer experiences. I thrive in collaborative environments with creatives, media, and PR partners, turning data and insights into human-centered communications that resonate with shoppers and communities while strengthening brand loyalty and commercial impact.…I’m a results-driven Marketing & PR professional specializing in brand positioning, integrated campaigns, and compelling storytelling. Over the past decade I’ve led cross-channel initiatives for fashion and retail brands, ensuring consistent messaging, strong retail ROI, and engaging customer experiences. I thrive in collaborative environments with creatives, media, and PR partners, turning data and insights into human-centered communications that resonate with shoppers and communities while strengthening brand loyalty and commercial impact.

Available to hire

I’m a results-driven Marketing & PR professional specializing in brand positioning, integrated campaigns, and compelling storytelling. Over the past decade I’ve led cross-channel initiatives for fashion and retail brands, ensuring consistent messaging, strong retail ROI, and engaging customer experiences.

I thrive in collaborative environments with creatives, media, and PR partners, turning data and insights into human-centered communications that resonate with shoppers and communities while strengthening brand loyalty and commercial impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Marketing & PR Manager at C&A

January 1, 2022 - January 1, 2025

Led marketing and PR strategy for the Italian market, aligning local initiatives with European brand positioning. Delivered over 7% of European EME volumes with only 10 stores, showing strong campaign efficiency. Managed integrated 360° marketing plans across digital, print, OOH, and in-store channels. Supervised press relations, influencer partnerships, and event organization to increase visibility and engagement. Built loyalty with budgets, KPI tracking, and performance analysis to optimize ROI. Collaborated with creative, media and PR agencies to ensure consistent messaging. Supported retail campaigns, store openings, and product launches through tailored marketing and PR initiatives. Managed local advertising materials, in-store communications, and content creation. Strengthened brand image through coordinated storytelling and customer engagement projects.

Marketing & PR Specialist at C&A

January 1, 2016 - January 1, 2021

Supported day-to-day press office operations, media monitoring, and press kit preparation. Assisted in organizing press days, events, and internal communications. Collaborated on the creation of promotional materials and ensured brand alignment across channels.

Marketing & PR Assistant at C&A

January 1, 2014 - January 1, 2016

Supported press days, events, and internal communications; assisted in organizing promotional materials, and ensured brand alignment across channels.