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I’m Javier Santaella Garrigues, a Creative Director who blends cinematic craft with AI-powered production. With 25 years across WPP and Publicis Groupe, I’ve led multi-disciplinary teams to deliver luxury-brand campaigns across broadcast, digital, and experiential channels, building production systems that elevate quality while speeding delivery. My work centres on shaping visual language, driving CGI direction, and architecting scalable AI-enabled workflows that outpace demand without compromising brand standards. Most recently at SPAFAX (WPP), I designed an AI-integrated workflow that cut content delivery time by 40% while maintaining luxury aesthetics. I’m passionate about growing serious AI-driven creative capability within London agencies, focusing on methodology, team culture, and output quality that outlasts the project.…I’m Javier Santaella Garrigues, a Creative Director who blends cinematic craft with AI-powered production. With 25 years across WPP and Publicis Groupe, I’ve led multi-disciplinary teams to deliver luxury-brand campaigns across broadcast, digital, and experiential channels, building production systems that elevate quality while speeding delivery. My work centres on shaping visual language, driving CGI direction, and architecting scalable AI-enabled workflows that outpace demand without compromising brand standards. Most recently at SPAFAX (WPP), I designed an AI-integrated workflow that cut content delivery time by 40% while maintaining luxury aesthetics. I’m passionate about growing serious AI-driven creative capability within London agencies, focusing on methodology, team culture, and output quality that outlasts the project.

Javier Santaella Garrigues

Creative Director, Visual Effects Artist, Motion Graphic Designer, +3

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I’m Javier Santaella Garrigues, a Creative Director who blends cinematic craft with AI-powered production. With 25 years across WPP and Publicis Groupe, I’ve led multi-disciplinary teams to deliver luxury-brand campaigns across broadcast, digital, and experiential channels, building production systems that elevate quality while speeding delivery. My work centres on shaping visual language, driving CGI direction, and architecting scalable AI-enabled workflows that outpace demand without compromising brand standards. Most recently at SPAFAX (WPP), I designed an AI-integrated workflow that cut content delivery time by 40% while maintaining luxury aesthetics. I’m passionate about growing serious AI-driven creative capability within London agencies, focusing on methodology, team culture, and output quality that outlasts the project.…I’m Javier Santaella Garrigues, a Creative Director who blends cinematic craft with AI-powered production. With 25 years across WPP and Publicis Groupe, I’ve led multi-disciplinary teams to deliver luxury-brand campaigns across broadcast, digital, and experiential channels, building production systems that elevate quality while speeding delivery. My work centres on shaping visual language, driving CGI direction, and architecting scalable AI-enabled workflows that outpace demand without compromising brand standards. Most recently at SPAFAX (WPP), I designed an AI-integrated workflow that cut content delivery time by 40% while maintaining luxury aesthetics. I’m passionate about growing serious AI-driven creative capability within London agencies, focusing on methodology, team culture, and output quality that outlasts the project.

Available to hire

London, United Kingdom

I’m Javier Santaella Garrigues, a Creative Director who blends cinematic craft with AI-powered production.

With 25 years across WPP and Publicis Groupe, I’ve led multi-disciplinary teams to deliver luxury-brand campaigns across broadcast, digital, and experiential channels, building production systems that elevate quality while speeding delivery. My work centres on shaping visual language, driving CGI direction, and architecting scalable AI-enabled workflows that outpace demand without compromising brand standards.

Most recently at SPAFAX (WPP), I designed an AI-integrated workflow that cut content delivery time by 40% while maintaining luxury aesthetics. I’m passionate about growing serious AI-driven creative capability within London agencies, focusing on methodology, team culture, and output quality that outlasts the project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Associate Creative Director at Spafax (WPP)

January 1, 2023 - January 1, 2026

Led creative direction across multi-channel brand campaigns for several WPP airline clients — defining visual language, directing CGI production, and architecting an AI-integrated workflow that reduced content delivery time by 40% without diluting luxury brand standards. Operated at CD level across concepting, client presentation, and production leadership. Built the AI methodology now used as the production model across the account. Scope: Brand campaigns | CGI direction | AI workflow architecture | Luxury clients | Multi-channel delivery

Creative Lead / Senior CGI Artist at Prodigious (Publicis Groupe)

January 1, 2021 - January 1, 2023

Creative lead on BT and EE brand campaigns — directing an 8-person CGI team from concept through broadcast delivery. Brought creative problem-solving to technically complex briefs, recognised by senior leadership for visual innovation and consistent delivery under pressure. Campaigns aired nationally across broadcast and digital.

Head of Motion Graphics / VFX Supervisor at GRAMERCY PARK STUDIOS (WPP)

January 1, 2017 - January 1, 2021

Led the Motion Graphics division — building the team, establishing creative process, and directing 10+ concurrent projects annually for premium clients. Cut render turnaround by 25% through workflow redesign while maintaining creative output quality. Fully operational studio unit serving WPP's highest-value accounts.

Motion Graphics Artist / VFX Supervisor at SPECTRECOM FILMS, London

January 1, 2016 - January 1, 2017

Delivered motion and VFX projects across a fast-paced production environment — guiding clients from concept to final delivery. Known for translating complex feedback into creative, on-brand solutions while mentoring junior artists and raising studio output standards.

Head of Graphic Design at Barreira Art+Design Institute, Valencia

January 1, 2015 - January 1, 2015

Head of Graphic Design overseeing design education and program delivery (2015).

Motion Graphics / 3D Generalist at TERRICOLA Studio

January 1, 2010 - January 1, 2010

Motion Graphics / 3D Generalist delivering briefs from concept to delivery across multiple projects.

Flame Artist at TELSON TRES60, Madrid

January 1, 2009 - January 1, 2009

Flame Artist delivering high-end VFX and motion graphics.

Nuke Compositor at KINEMA Postproduction, Madrid

January 1, 2007 - January 1, 2007

Nuke compositor providing compositing for VFX projects.