Available to hire
I’m Debra A. Hertzog, a seasoned integrated marketing and brand strategy leader with a track record of driving revenue growth and elevating luxury brands across hospitality, wellness, retail, and experiential sectors. I specialize in multi-channel campaigns that align storytelling with measurable business results, and I’ve led initiatives for flagship brands including Ritz-Carlton, JW Marriott, Saks Fifth Avenue, and Disney. I thrive on building high-performing teams, developing strategic partnerships, and delivering exceptional guest experiences that convert to lasting value.
I’m also a certified life and wellness coach and a triple-certified sound therapist, bringing a unique perspective to luxury lifestyle and experiential branding. My work blends strategic vision, creative storytelling, and data-driven decision making to create engaging customer journeys, elevate brand presence, and drive sustained revenue growth across global markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Executive Vice President Brand Marketing & Sales (Remote Consultant) at Cashmere Hotel Group LLC and Empowered in Paradise Wellness Adventure Retreats
December 1, 2018 - September 1, 2021Designed, directed, and implemented all marketing, sales, and wellness-retreat programming for a startup hospitality brand, including pre-launch Bali efforts; translated brand concepts into go-to-market plans; established brand consistency across domestic and international channels; managed budgets, timelines, and cross-functional activities; developed campaigns for F&B, weddings, spa, rooms, experiences, and conferences; secured media partnerships; produced 'The Road to Cashmere' branding film and authored the pilot show concept 'Empowering the Dream'.
Senior Account Executive – Core Commercial; Security – North America at Johnson Controls LLC
May 1, 2019 - July 1, 2020Responsible for sales, marketing and project management for integrated building security solutions; executed blitz campaigns targeting 50 core accounts; first-quarter bookings of $39k and a $275k pipeline; designed community-based Security Seminar with Universidad Ana G. Méndez; negotiated Preferred Vendor/Partnership with Keller Williams Commercial Real Estate Division.
Corporate Director of Sales at The Biggest Loser Resort, Santa Monica, CA
May 1, 2016 - December 1, 2018Researched and developed new sales strategies and marketing programs; increased revenues via targeted campaigns and partnerships; led national campaigns, referral incentive program, and sales training; managed multi-site teams and event logistics; negotiated partnerships with HR and insurers; oversaw contract and billing processes.
Wellness/ Head Life Coach at The Biggest Loser Resort - JW Marriott Resort & Spa, Palm Desert, CA
September 1, 2015 - June 1, 2018Facilitated daily wellness workshops and lectures; developed and implemented program materials and coaching guidance; designed wellness programs with measurable results; conducted one-on-one coaching and after-care planning.
Director of Sales, Group (350 rooms and under) / Local Social Catering at Ritz-Carlton, Los Angeles / JW Marriott Los Angeles L.A. LIVE, Los Angeles
July 1, 2009 - June 1, 2015Negotiated sales terms, managed event scope, meeting space, F&B revenue, room revenue and invoicing; achieved 135% of budget in year 1 and 101–104% in subsequent years; led a team of 10+ sales staff; conducted high-level corporate and site visits; designed multi-day event footprints; oversaw menu planning, tastings, wine, A/V, décor, and branding.
Director of Sales | Ritz-Carlton, Laguna Niguel at Ritz-Carlton, Laguna Niguel
January 1, 2008 - January 1, 2009Directed sales initiatives for group and catering segments; contributed to revenue growth and market expansion.
Sr. Sales Manager | Ritz-Carlton, Half Moon Bay at Ritz-Carlton, Half Moon Bay
January 1, 2005 - January 1, 2008Managed key accounts and contributed to revenue growth across group and catering segments.
Sr. Sales Manager | Ritz-Carlton, Orlando Grande Lakes at Ritz-Carlton, Orlando Grande Lakes
January 1, 2003 - January 1, 2005Led sales initiatives for regional group and events, building relationships with corporate clients and planners.
Director of Marketing/PR/Fashion and Special Events at Saks Fifth Avenue, Orlando, Tampa
January 1, 1999 - January 1, 2003Directed marketing, public relations, fashion events, and special events to elevate brand presence and drive retail partnerships.
Director of Sales & Marketing at Tetherow Resort
September 1, 2025 - PresentLead integrated marketing and brand strategy for a luxury destination resort, overseeing multi-channel campaign development, content strategy, CRM marketing, and revenue growth initiatives. Align brand messaging with revenue and market positioning, and drive campaigns across digital, experiential, and direct sales channels to boost group, wedding, and leisure revenue.
Integrated Marketing & Brand Consultant at BlueCube Wellness, LLC
May 1, 2025 - September 1, 2025Developed multi-channel marketing campaigns and content frameworks for wellness, real estate, and luxury lifestyle brands, including email, digital advertising, and campaigns designed to acquire new customers and grow brand presence.
Marketing & Brand Activation Lead at AdventHealth | Robert Half International | Elevate Marketing | Extreme Marketing | Colgate | Disney | Coca-Cola (Contract)
November 1, 2024 - May 1, 2025Led national brand marketing campaigns, experiential activations, and promotional initiatives. Developed activation strategies, brand storytelling, and live experiences aligned with marketing objectives for multiple clients.
Agency Development Manager | Integrated Marketing & Business Development at Colonial Life | The Hartbeat Agency
August 1, 2023 - January 1, 2025Directed integrated marketing, business development, and recruitment initiatives to support agency growth. Built and executed campaign outreach across digital, events, and direct channels; led training programs for marketing and sales teams.
Regional Director, Marketing, Promotions & Special Event Brand Strategy at National HomeCraft
June 1, 2022 - March 1, 2023Led integrated marketing strategy across digital, broadcast, and experiential channels. Drove revenue growth and launched national initiatives, while managing brand positioning and performance analytics. Executed 52 live promotions and managed a team of brand ambassadors.
Senior Account Executive – Core Commercial at Johnson Controls
June 1, 2019 - July 1, 2022New business development for Smart Building technology sales, focusing on retention and growth of key accounts with advanced security, surveillance, and HVAC solutions; also collaborated with Keller Williams Commercial Real Estate on tech-enabled sales.
Director of Sales & Integrated Marketing at Ritz-Carlton and JW Marriott
January 1, 2003 - January 1, 2019Led integrated sales, brand positioning, and revenue strategy across multiple luxury properties within the Marriott portfolio. Managed brand marketing initiatives, content strategy, and experiential campaigns; opened hotels and launched brand experiences.
Director of Public Relations & Brand Marketing at Saks Fifth Avenue
January 1, 1999 - January 1, 2003Led brand marketing, public relations, media campaigns, and luxury experiential events for the Orlando and Tampa markets, driving sales growth through integrated campaigns and high-profile activations.
Founder / Brand Creator, Writer, Producer & Director at The Ninth Shambhala | Solfeggio No. 9, A Sound Journey | Mobile Turn-Key Group & Individual Event Service
December 31, 2016 - PresentEntrepreneurial founder creating and marketing luxury wellness brands, producing immersive sound therapy experiences, retreats, and digital content. Led branding, storytelling, and end-to-end event production.
Education
Qualifications
Certified Cultural Wedding and Event Specialist
January 1, 2007 - December 31, 2015Certified Wellness/Life Coach
January 1, 2015 - May 6, 2026Certified Level One and Level Two – International Academy of Sound Healing
January 11, 2030 - May 6, 2026Certified Level One and Level Two – Bliss Bowls
January 11, 2030 - May 6, 2026FASA/BASA – Certified Security and Fire Alarm Agent
January 11, 2030 - May 6, 2026Certified Master Life & Wellness Coach
January 11, 2030 - May 6, 2026Triple-Certified Sound Therapist
January 11, 2030 - May 6, 2026Luxury Weddings & Cultural Expert Certification
January 11, 2030 - May 6, 2026JW Marriott Global Catering Sales Team of the Year (3-Time Winner)
January 11, 2030 - May 6, 2026Saks Fifth Avenue PR & Media Director of the Year
January 11, 2030 - May 6, 2026Florida Health & Life Insurance License
January 11, 2030 - May 6, 2026Industry Experience
Travel & Hospitality, Media & Entertainment, Healthcare, Professional Services, Real Estate & Construction, Consumer Goods
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