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Hi, I’m Sara Wasouf, a marketing and PR professional based in Canada. I specialize in lead generation, digital advertising, content creation, and social media strategy for higher education and hospitality brands. I thrive on turning data into actionable campaigns and delivering engaging storytelling that resonates with students, customers, and communities. I enjoy collaborating with cross-functional teams to plan, execute, and optimize integrated campaigns that drive measurable results while maintaining a strong focus on brand reputation and audience experience.…Hi, I’m Sara Wasouf, a marketing and PR professional based in Canada. I specialize in lead generation, digital advertising, content creation, and social media strategy for higher education and hospitality brands. I thrive on turning data into actionable campaigns and delivering engaging storytelling that resonates with students, customers, and communities. I enjoy collaborating with cross-functional teams to plan, execute, and optimize integrated campaigns that drive measurable results while maintaining a strong focus on brand reputation and audience experience.

Sara Wasouf

Marketing Strategist, Social Media Manager, Copywriter, +2

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Hi, I’m Sara Wasouf, a marketing and PR professional based in Canada. I specialize in lead generation, digital advertising, content creation, and social media strategy for higher education and hospitality brands. I thrive on turning data into actionable campaigns and delivering engaging storytelling that resonates with students, customers, and communities. I enjoy collaborating with cross-functional teams to plan, execute, and optimize integrated campaigns that drive measurable results while maintaining a strong focus on brand reputation and audience experience.…Hi, I’m Sara Wasouf, a marketing and PR professional based in Canada. I specialize in lead generation, digital advertising, content creation, and social media strategy for higher education and hospitality brands. I thrive on turning data into actionable campaigns and delivering engaging storytelling that resonates with students, customers, and communities. I enjoy collaborating with cross-functional teams to plan, execute, and optimize integrated campaigns that drive measurable results while maintaining a strong focus on brand reputation and audience experience.

Available to hire

Hi, I’m Sara Wasouf, a marketing and PR professional based in Canada. I specialize in lead generation, digital advertising, content creation, and social media strategy for higher education and hospitality brands. I thrive on turning data into actionable campaigns and delivering engaging storytelling that resonates with students, customers, and communities.

I enjoy collaborating with cross-functional teams to plan, execute, and optimize integrated campaigns that drive measurable results while maintaining a strong focus on brand reputation and audience experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Marketing & Public Relations Specialist at Stenberg College

January 1, 2023 - December 1, 2025

Independently drove lead generation development for a portfolio of college programs, managed the full marketing funnel for domestic and international initiatives; designed, managed, and optimized Meta and Google advertising campaigns; managed an annual budget of over $250,000; maintained and updated the college's website; executed push email automation, segmentation, and A/B testing; created content (emails, videos, blogs, organic posts) and a comprehensive social media calendar; compiled detailed reports on campaign performance and competitive analysis; managed the college's public reputation through daily mention searches; coordinated events and supported student recognition initiatives; contributed feature articles to Success Magazine.

Manager at Palmyra Mediterranean Grill

June 1, 2016 - December 1, 2022

Developed and managed the online presence; collaborated with photographers and freelancers; launched a specialty dip line; managed external vendors to ensure brand consistency and regulatory compliance; increased Google rating from 4.0 to 4.3 in three months; hired, trained, and supervised a team of 12; ensured health & safety compliance; updated pricing and items while maintaining professional customer service; managed work schedules and conflict resolution.

Intern at Right to Learn Afghanistan

June 1, 2022 - August 1, 2022

Developed a full-scale strategy engagement plan to foster change and public involvement; designed infographics and planned dissemination of social content; educated the public and raised awareness on key goals; conducted ongoing political and humanitarian research; monitored current events in Afghanistan.

Intern at CTV News

September 1, 2019 - October 1, 2019

Researched daily and breaking news, pitched story ideas; set up interviews and gathered relevant information; shadowed reporters in the field and assisted with footage for final stories.