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I am a Performance Marketing Specialist focused on Amazon Advertising across the US, Europe and the UK, driving growth through Sponsored Ads, DSP, and data-led decision making. I have managed budgets over €500K per year and supported 200+ SKUs, including leading a full EMEA account restructure that doubled blended ROAS and unlocked €2M in annualised revenue uplift. I have supported 20+ new product launches with targeted launch-phase optimisation to boost visibility, traffic, and sales. I have international experience across EMEA, collaborating with clients and internal teams, providing weekly performance insights, as well as monthly and quarterly reporting to guide strategic decisions and sustainable growth.…I am a Performance Marketing Specialist focused on Amazon Advertising across the US, Europe and the UK, driving growth through Sponsored Ads, DSP, and data-led decision making. I have managed budgets over €500K per year and supported 200+ SKUs, including leading a full EMEA account restructure that doubled blended ROAS and unlocked €2M in annualised revenue uplift. I have supported 20+ new product launches with targeted launch-phase optimisation to boost visibility, traffic, and sales. I have international experience across EMEA, collaborating with clients and internal teams, providing weekly performance insights, as well as monthly and quarterly reporting to guide strategic decisions and sustainable growth.

Federica de Martino

Performance Marketer, Digital Marketer, Marketing Analyst, +2

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I am a Performance Marketing Specialist focused on Amazon Advertising across the US, Europe and the UK, driving growth through Sponsored Ads, DSP, and data-led decision making. I have managed budgets over €500K per year and supported 200+ SKUs, including leading a full EMEA account restructure that doubled blended ROAS and unlocked €2M in annualised revenue uplift. I have supported 20+ new product launches with targeted launch-phase optimisation to boost visibility, traffic, and sales. I have international experience across EMEA, collaborating with clients and internal teams, providing weekly performance insights, as well as monthly and quarterly reporting to guide strategic decisions and sustainable growth.…I am a Performance Marketing Specialist focused on Amazon Advertising across the US, Europe and the UK, driving growth through Sponsored Ads, DSP, and data-led decision making. I have managed budgets over €500K per year and supported 200+ SKUs, including leading a full EMEA account restructure that doubled blended ROAS and unlocked €2M in annualised revenue uplift. I have supported 20+ new product launches with targeted launch-phase optimisation to boost visibility, traffic, and sales. I have international experience across EMEA, collaborating with clients and internal teams, providing weekly performance insights, as well as monthly and quarterly reporting to guide strategic decisions and sustainable growth.

Available to hire

I am a Performance Marketing Specialist focused on Amazon Advertising across the US, Europe and the UK, driving growth through Sponsored Ads, DSP, and data-led decision making. I have managed budgets over €500K per year and supported 200+ SKUs, including leading a full EMEA account restructure that doubled blended ROAS and unlocked €2M in annualised revenue uplift. I have supported 20+ new product launches with targeted launch-phase optimisation to boost visibility, traffic, and sales.

I have international experience across EMEA, collaborating with clients and internal teams, providing weekly performance insights, as well as monthly and quarterly reporting to guide strategic decisions and sustainable growth.

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Fluent

Work Experience

Advertising Specialist (Amazon & bol.com) at Recom

January 1, 2023 - January 1, 2026

Managed and optimised multi-market advertising campaigns across US, EU regions & UK for 200+ SKUs with budgets over €500K per annum. Led a full restructure of the EMEA advertising account, eliminating inefficient campaigns and redirecting spend to profitable growth areas, doubling blended ROAS from 4 to 8 and unlocking approximately €2M in annualised revenue uplift. Supported 20+ new product launches with campaign setup, budget allocation and launch-phase optimisation to drive visibility, traffic and sales. Coordinated promotional content delivery to meet targets and ensured alignment with performance goals. Managed Amazon DSP and Sponsored Ads campaigns with continuous optimisation. Provided weekly performance insights and monthly/quarterly reporting to clients and internal teams.

Amazon Marketing Consultant at Kiliagon

January 1, 2019 - January 1, 2023

Managed a portfolio of 10+ client accounts on Amazon Vendor Central, acting as the primary client-facing contact and overseeing day-to-day marketplace performance in the Italian market. Created A+ Content and SEO optimisations across product listings, contributing to 10–20% sales uplift on priority ASINs. Analysed advertising and sales performance data to support campaign planning, helping improve efficiency and optimise budget allocation. Resolved catalogue, compliance, and marketplace issues through close coordination with Amazon Vendor Support, reducing disruption and protecting sales continuity for client accounts. Supported end-to-end catalogue operations across 100+ ASINs and delivered regular client reporting with actionable recommendations to strengthen account performance and growth.