Hi, I'm Charles Hodges, a Brand Architect and Digital Marketing Specialist with 8 years of experience helping B2B and DTC brands transition from physical storefronts to digital, while crafting marketing strategies that connect with target audiences and optimize conversions. I excel at paid media, organic growth, affiliate partnerships, and omnichannel automation, always aligning strategies with a brand's bottom line and growth goals. In recent roles, I engineered significant revenue improvements, including leading social commerce efforts and scaling campaigns across mobile and web funnels. I’m passionate about building scalable digital programs, guiding teams, and partnering with brands to win in competitive markets. I’m open to contract and W-2 roles that expand brands across digital channels, including mobile and television.

Charles Hodges

PRO

Hi, I'm Charles Hodges, a Brand Architect and Digital Marketing Specialist with 8 years of experience helping B2B and DTC brands transition from physical storefronts to digital, while crafting marketing strategies that connect with target audiences and optimize conversions. I excel at paid media, organic growth, affiliate partnerships, and omnichannel automation, always aligning strategies with a brand's bottom line and growth goals. In recent roles, I engineered significant revenue improvements, including leading social commerce efforts and scaling campaigns across mobile and web funnels. I’m passionate about building scalable digital programs, guiding teams, and partnering with brands to win in competitive markets. I’m open to contract and W-2 roles that expand brands across digital channels, including mobile and television.

Available to hire

Hi, I’m Charles Hodges, a Brand Architect and Digital Marketing Specialist with 8 years of experience helping B2B and DTC brands transition from physical storefronts to digital, while crafting marketing strategies that connect with target audiences and optimize conversions. I excel at paid media, organic growth, affiliate partnerships, and omnichannel automation, always aligning strategies with a brand’s bottom line and growth goals.

In recent roles, I engineered significant revenue improvements, including leading social commerce efforts and scaling campaigns across mobile and web funnels. I’m passionate about building scalable digital programs, guiding teams, and partnering with brands to win in competitive markets. I’m open to contract and W-2 roles that expand brands across digital channels, including mobile and television.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Founder at TRENDY TAILZ
March 1, 2021 - Present
Founded and scaled TRENDY TAILZ with a focus on brand operations, IP protection, and omnichannel marketing. Achievements include establishing federal compliance and an EIN, independently filing and securing a USPTO trademark, driving rapid sales growth, expanding social commerce (TikTok Shop) revenue, building a creator & affiliate network, and implementing automated workflows across social, email, and SMS channels.
Store Management & Operations at SHERWIN WILLIAMS
January 1, 2024 - March 1, 2026
Drove YoY revenue growth and increased gallons sold, contributing to $2.8M in annual revenue. Collaborated to open a multi-million-dollar downtown Phoenix store, achieving club status by expanding over 80 new accounts with substantial annual sales. Led a 5-member team, delivered training and promotions for top performers, and cultivated strategic customer relationships across commercial, residential, hospitality, and government sectors to boost sales and operational efficiency.
Internet Marketing Specialist at LOFTY (Real Estate Tech)
July 1, 2021 - March 1, 2023
Managed high-budget digital ad campaigns for real estate professionals nationwide with emphasis on lead quality and automation-driven lead nurture. Orchestrated omnichannel campaigns (Google Ads, Bing PPC, Facebook/Instagram) for optimal budget use. Achieved a 35% increase in home sales through improved targeting and A/B testing. Trained agents on CRM usage to ensure nurtured leads via automated DRIP campaigns and set up Google Local Services Ads and optimized Google My Business for local visibility.
Advanced Meta Marketing Expert at TTEC
February 1, 2019 - March 1, 2021
Served as a strategic consultant for SMBs nationwide, diagnosing funnel issues and optimizing campaign setups to maximize ROI. Managed a portfolio of 150+ brands quarterly, conducted A/B testing to lift conversions, and advised on Pixel implementation, audience segmentation, retargeting, and lead-generation strategies to maximize ROAS.

Education

Bachelor of Science in Retailing & Consumer Science, Minor in Marketing at The University of Arizona
January 1, 2012 - January 1, 2017
Bachelor of Science in Retailing & Consumer Science, Minor in Marketing at The University of Arizona
January 1, 2012 - January 1, 2017

Qualifications

Google Ads Premier Partner
January 11, 2030 - May 7, 2026
Facebook Blueprint
January 11, 2030 - May 7, 2026
Google Ads Premier Partner
January 11, 2030 - May 7, 2026
Facebook Blueprint
January 11, 2030 - May 7, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Real Estate & Construction