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Hi, I’m Rachel, a global commercial leader with a passion for building brands that resonate across markets. I help premium and luxury brands grow by aligning global strategy with local execution, driving product launches, and delivering memorable retail experiences. I thrive on leading diverse, multinational teams and shaping go-to-market plans that win with consumers while sustaining profitability. I’m motivated by turning complex challenges into clear, strategic actions that elevate brand presence and performance.…Hi, I’m Rachel, a global commercial leader with a passion for building brands that resonate across markets. I help premium and luxury brands grow by aligning global strategy with local execution, driving product launches, and delivering memorable retail experiences. I thrive on leading diverse, multinational teams and shaping go-to-market plans that win with consumers while sustaining profitability. I’m motivated by turning complex challenges into clear, strategic actions that elevate brand presence and performance.

Rachel Ersen-Reunis

Marketing Strategist, Brand Strategist, Product Marketer, +2

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Hi, I’m Rachel, a global commercial leader with a passion for building brands that resonate across markets. I help premium and luxury brands grow by aligning global strategy with local execution, driving product launches, and delivering memorable retail experiences. I thrive on leading diverse, multinational teams and shaping go-to-market plans that win with consumers while sustaining profitability. I’m motivated by turning complex challenges into clear, strategic actions that elevate brand presence and performance.…Hi, I’m Rachel, a global commercial leader with a passion for building brands that resonate across markets. I help premium and luxury brands grow by aligning global strategy with local execution, driving product launches, and delivering memorable retail experiences. I thrive on leading diverse, multinational teams and shaping go-to-market plans that win with consumers while sustaining profitability. I’m motivated by turning complex challenges into clear, strategic actions that elevate brand presence and performance.

Available to hire

Hi, I’m Rachel, a global commercial leader with a passion for building brands that resonate across markets. I help premium and luxury brands grow by aligning global strategy with local execution, driving product launches, and delivering memorable retail experiences. I thrive on leading diverse, multinational teams and shaping go-to-market plans that win with consumers while sustaining profitability. I’m motivated by turning complex challenges into clear, strategic actions that elevate brand presence and performance.

Skills

Leadership

Brand Identity

Branding

Experience Level

Leadership

Expert

Brand Identity

Expert

Branding

Expert

Language

Dutch

Fluent

English

Fluent

German

Advanced

French

Advanced

Work Experience

Executive Profile - Global Commercial, Brand & Communications Leader at Self Employed / Independent Consultant

January 1, 2016 - Present

Delivered award-winning campaigns, led 360° global product launches, and managed multinational teams across fragrance, beauty, lifestyle accessories, sports marketing and luxury retail. Executed end-to-end marketing and retail activation for premium brands; built global portfolio strategies and translated objectives into local market execution. Delivered high-impact, award-winning results and optimized P&L across a multi-brand portfolio.

Lead Luxury Retail Strategy Centre of Expertise at Prestige

January 1, 2008 - January 1, 2014

Led global luxury retail strategy for two premium brands within the Prestige organization, defining strategic portfolios, retail experiences, and high-impact positioning. Drove global integration and successful retail initiatives, delivering best-in-class positioning and customer experience.

Commercial Buyer at KLM Inflight Services

January 1, 2005 - January 1, 2008

Managed the full inflight sales portfolio (fragrance, cosmetics, accessories, watches, jewelry, confectionery, kids). Responsible for full budget, profitability, and assortment decisions.