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I'm Mikulas, a growth-focused marketer and digital strategist helping organisations scale with data-driven GTM, MarTech, and AI-powered optimisation. Over 15+ years, I’ve partnered with C-suites to design and manage leadgen pipelines, launch new products, services, and markets, and do 'Whatever’s Needed' to make your business grow the way you need it to. I currently advise and lead growth as a long-term partner/Fractional Head of Growth, building acquisition engines and analytics across D2C and B2B. I’ve delivered channel-mix optimisation, server-side tracking, dashboards, and AI tools that turn event content into evergreen materials, driving significant ROI and scalable programs.…I'm Mikulas, a growth-focused marketer and digital strategist helping organisations scale with data-driven GTM, MarTech, and AI-powered optimisation. Over 15+ years, I’ve partnered with C-suites to design and manage leadgen pipelines, launch new products, services, and markets, and do 'Whatever’s Needed' to make your business grow the way you need it to. I currently advise and lead growth as a long-term partner/Fractional Head of Growth, building acquisition engines and analytics across D2C and B2B. I’ve delivered channel-mix optimisation, server-side tracking, dashboards, and AI tools that turn event content into evergreen materials, driving significant ROI and scalable programs.

Mikulas Kafka

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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I'm Mikulas, a growth-focused marketer and digital strategist helping organisations scale with data-driven GTM, MarTech, and AI-powered optimisation. Over 15+ years, I’ve partnered with C-suites to design and manage leadgen pipelines, launch new products, services, and markets, and do 'Whatever’s Needed' to make your business grow the way you need it to. I currently advise and lead growth as a long-term partner/Fractional Head of Growth, building acquisition engines and analytics across D2C and B2B. I’ve delivered channel-mix optimisation, server-side tracking, dashboards, and AI tools that turn event content into evergreen materials, driving significant ROI and scalable programs.…I'm Mikulas, a growth-focused marketer and digital strategist helping organisations scale with data-driven GTM, MarTech, and AI-powered optimisation. Over 15+ years, I’ve partnered with C-suites to design and manage leadgen pipelines, launch new products, services, and markets, and do 'Whatever’s Needed' to make your business grow the way you need it to. I currently advise and lead growth as a long-term partner/Fractional Head of Growth, building acquisition engines and analytics across D2C and B2B. I’ve delivered channel-mix optimisation, server-side tracking, dashboards, and AI tools that turn event content into evergreen materials, driving significant ROI and scalable programs.

Available to hire

I’m Mikulas, a growth-focused marketer and digital strategist helping organisations scale with data-driven GTM, MarTech, and AI-powered optimisation.

Over 15+ years, I’ve partnered with C-suites to design and manage leadgen pipelines, launch new products, services, and markets, and do ‘Whatever’s Needed’ to make your business grow the way you need it to.

I currently advise and lead growth as a long-term partner/Fractional Head of Growth, building acquisition engines and analytics across D2C and B2B.

I’ve delivered channel-mix optimisation, server-side tracking, dashboards, and AI tools that turn event content into evergreen materials, driving significant ROI and scalable programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Italian

Intermediate

Czech

Fluent

Slovak

Fluent

Work Experience

Lead Teacher, Marketing & AI at IRONHACK

December 1, 2025 - July 1, 2026

Independently creating and delivering a new, part-time 'AI-Powered Marketing' bootcamp; preparing and leading practical workshops on building & using AI-powered tools for marketing.

Lead Bootcamp Instructor, Marketing Technology at WBS CODING SCHOOL

September 1, 2023 - September 1, 2024

Delivered intensive bootcamps focused on Growth Marketing, Data Analytics, and AI implementation; led workshops on the MarTech stack, including GTM/GA4, CRM automation, and Python for marketing data analysis; mentored students on projects such as tracking implementation, landing page creation, lead generation strategies, and SEO audits.

Fractional Head of Growth at Freelance / Client Partners

March 1, 2022 - Present

Long-term partner in D2C and B2B; owning acquisition, lifecycle/CRM, analytics, and MarTech/AdTech: Growth strategy; KPI design; lead magnets; nurture and retargeting; server-side tracking; custom dashboards; new channel launches; built microsite, CRM workflows, and automated processes; led paid campaigns and organic growth; scaled initiatives and built AI tools to repurpose event content for marketing.

Equity Partner, Director of Digital & Web Division at ADDVERY

January 1, 2021 - March 1, 2022

Joined via acquisition to build and lead a new, independent Digital & Web division within a global consulting agency; defined division’s service portfolio, positioning, and pricing (custom enterprise delivery and off-the-shelf products); built and led in-house team; established processes and tooling; engaged with sales leadership and C-level / VP stakeholders.

Co-Founder at FRIBE.DIGITAL

March 1, 2019 - January 1, 2021

Co-founded and scaled a lean digital agency focused on SME digital transformation (web + growth); built and managed a network of external specialists and long-term contractors; owned client acquisition, proposals/pricing, and key account management from first pitch to long-term management.

E-Commerce Founder at MASL.CZ, MASL.SK

January 1, 2019 - February 1, 2020

Founded and operated a B2C and B2B e-commerce business (fitness supplements & accessories) with physical inventory; developed GTM strategy for B2B partners to supplement D2C revenue; full ownership of marketing (Meta & Google Ads, SEO, loyalty programs).

University Lecturer in Digital Marketing at PRAGUE UNIVERSITY OF ECONOMICS AND BUSINESS

September 1, 2018 - December 1, 2023

Brought in to create and update lecture/seminar content for Bachelor’s and Master’s programmes in digital marketing; delivered courses and supervised student work; continuously improved curriculum with current industry practice.

SEO & CRO Lead at FOOTSHOP

January 1, 2018 - March 1, 2019

Owned organic growth and conversion optimization for a leading e-commerce brand across 20+ EMEA markets; launched new organic touchpoints; collaborated with developers to reduce technical debt affecting crawlability, indexation, performance, and conversions; ran CRO initiatives based on A/B testing and UX improvements.

Head of SEO & Content at ACTUM DIGITAL

January 1, 2016 - January 1, 2018

Led technical SEO and content strategy for large websites and international rollouts; owned technical SEO in complex builds (site architecture, migrations, CMS deployments, multi-market rollouts); designed multi-year content roadmaps; acted as client-facing Product Manager bridging stakeholders and dev teams.

Online Marketing Specialist at MARKETUP

March 1, 2014 - December 1, 2015

Contributed to online marketing initiatives, including SEO, paid acquisition, and growth-focused optimization for diverse client portfolio.

Web Specialist at H1.CZ (GROUPM CZECH REPUBLIC)

June 1, 2011 - March 1, 2014

Supported digital marketing and web initiatives across multiple campaigns; collaborated with developers to improve crawlability, indexing, performance, and conversions.

Full-Stack Web Developer at SUN MARKETING (TA S T E )

October 1, 2009 - June 1, 2011

Full-stack web development role delivering end-to-end digital solutions for clients.