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I am a strategic marketing and promotions executive with 25+ years of experience driving revenue through campaigns for major music organizations, including Republic Records, ADA (Warner Music), and Virgin Music. I excel at scaling promotional strategy, building high-performing teams, and driving chart success by aligning marketing with operational infrastructure. Known for blending creative vision with disciplined execution, I develop artist and brand programs, grow partnerships, and design cross-functional campaigns that deliver measurable cultural and commercial impact across national and international markets.…I am a strategic marketing and promotions executive with 25+ years of experience driving revenue through campaigns for major music organizations, including Republic Records, ADA (Warner Music), and Virgin Music. I excel at scaling promotional strategy, building high-performing teams, and driving chart success by aligning marketing with operational infrastructure. Known for blending creative vision with disciplined execution, I develop artist and brand programs, grow partnerships, and design cross-functional campaigns that deliver measurable cultural and commercial impact across national and international markets.

Alisa A. Applegate

Artist, Music Supervisor, Music Producer, +2

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I am a strategic marketing and promotions executive with 25+ years of experience driving revenue through campaigns for major music organizations, including Republic Records, ADA (Warner Music), and Virgin Music. I excel at scaling promotional strategy, building high-performing teams, and driving chart success by aligning marketing with operational infrastructure. Known for blending creative vision with disciplined execution, I develop artist and brand programs, grow partnerships, and design cross-functional campaigns that deliver measurable cultural and commercial impact across national and international markets.…I am a strategic marketing and promotions executive with 25+ years of experience driving revenue through campaigns for major music organizations, including Republic Records, ADA (Warner Music), and Virgin Music. I excel at scaling promotional strategy, building high-performing teams, and driving chart success by aligning marketing with operational infrastructure. Known for blending creative vision with disciplined execution, I develop artist and brand programs, grow partnerships, and design cross-functional campaigns that deliver measurable cultural and commercial impact across national and international markets.

Available to hire

I am a strategic marketing and promotions executive with 25+ years of experience driving revenue through campaigns for major music organizations, including Republic Records, ADA (Warner Music), and Virgin Music. I excel at scaling promotional strategy, building high-performing teams, and driving chart success by aligning marketing with operational infrastructure.

Known for blending creative vision with disciplined execution, I develop artist and brand programs, grow partnerships, and design cross-functional campaigns that deliver measurable cultural and commercial impact across national and international markets.

Skills

Leadership

Music Video

Copywriting

Experience Level

Leadership

Expert

Music Video

Expert

Copywriting

Intermediate

Work Experience

VP, Marketing at Greater Than Distribution

January 1, 2024 - Present

Lead strategic marketing initiatives for distribution and label services clients, aligning promotional campaigns with revenue growth objectives. Collaborate across product, sales, and operations to execute multi-market activations including a national mall tour; restructure and integrate marketing operations to improve workflow and scalability; develop branded materials and conference activations; mentor and lead marketing teams to drive performance.

Operations Manager / Head of Marketing & Commerce at Aspen Artists

January 1, 2023 - January 1, 2024

Directed company-wide operations while leading marketing and commerce strategy; built internal infrastructure including accounting systems, deal management processes, investor materials, and best-practice documentation; streamlined workflow systems to enhance organizational efficiency and scalability.

VP, Promotions & Marketing at Virgin Music

January 1, 2019 - January 1, 2022

Led national promotions strategy across Pop, Rhythm/Urban, Alternative, and Hot AC formats; designed tiered label service strategies driving revenue growth for distribution partners; directed cross-functional coordination across marketing, sales, A&R, publicity, and analytics; delivered viral digital campaigns and secured chart success.

Director, National Radio Promotion at ADA Distribution / Warner Music Group

January 1, 2017 - January 1, 2019

Directed national radio promotion strategy supporting label services revenue growth; cultivated strategic industry partnerships contributing to Ciara’s 'Level Up' rollout and Top 15 Alternative single for Bob Moses.

Creative & Artist Manager at Independent Management & Label Services

January 1, 2013 - January 1, 2019

Delivered independent promotion, marketing, and artist management services for E-40, Tech N9ne, Dev, Blackbear and others; negotiated label partnerships and radio strategies across Pop and Rhythm formats; managed budgeting, creative development, tour coordination, and brand partnerships including VH1, UTA, and Apple Music collaborations.

Senior Director, Rhythm Promotions at Republic Records

January 1, 2005 - January 1, 2013

Built and led Rhythm Promotions, managing a team of ten; contributed to multiple #1 and Top 10 records and sustained chart-share leadership; supported campaigns for artists including Taylor Swift, Drake, The Weeknd, Amy Winehouse, Nicki Minaj, Lil Wayne, Florence + The Machine, and others; helped expand brand position in key markets.