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I’m a product designer who bridges technical complexity and usability, turning dense fintech and web3 data into clear, navigable interfaces. With 10+ years of experience across fintech, crypto, and SaaS, I design dashboards, workflows, and interfaces that help non-technical users navigate complex systems. I lead brand identity and visuals for core ecosystem projects, craft logos and style guides, produce motion graphics and social content, and collaborate closely with developers to ship designs that stay true to the vision while performing in production. I run a small studio and understand the cost and impact of design decisions on outcomes.…I’m a product designer who bridges technical complexity and usability, turning dense fintech and web3 data into clear, navigable interfaces. With 10+ years of experience across fintech, crypto, and SaaS, I design dashboards, workflows, and interfaces that help non-technical users navigate complex systems. I lead brand identity and visuals for core ecosystem projects, craft logos and style guides, produce motion graphics and social content, and collaborate closely with developers to ship designs that stay true to the vision while performing in production. I run a small studio and understand the cost and impact of design decisions on outcomes.

Boris Vasilev

Product Designer, UI Designer, UX Designer, +2

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I’m a product designer who bridges technical complexity and usability, turning dense fintech and web3 data into clear, navigable interfaces. With 10+ years of experience across fintech, crypto, and SaaS, I design dashboards, workflows, and interfaces that help non-technical users navigate complex systems. I lead brand identity and visuals for core ecosystem projects, craft logos and style guides, produce motion graphics and social content, and collaborate closely with developers to ship designs that stay true to the vision while performing in production. I run a small studio and understand the cost and impact of design decisions on outcomes.…I’m a product designer who bridges technical complexity and usability, turning dense fintech and web3 data into clear, navigable interfaces. With 10+ years of experience across fintech, crypto, and SaaS, I design dashboards, workflows, and interfaces that help non-technical users navigate complex systems. I lead brand identity and visuals for core ecosystem projects, craft logos and style guides, produce motion graphics and social content, and collaborate closely with developers to ship designs that stay true to the vision while performing in production. I run a small studio and understand the cost and impact of design decisions on outcomes.

Available to hire

I’m a product designer who bridges technical complexity and usability, turning dense fintech and web3 data into clear, navigable interfaces. With 10+ years of experience across fintech, crypto, and SaaS, I design dashboards, workflows, and interfaces that help non-technical users navigate complex systems.

I lead brand identity and visuals for core ecosystem projects, craft logos and style guides, produce motion graphics and social content, and collaborate closely with developers to ship designs that stay true to the vision while performing in production. I run a small studio and understand the cost and impact of design decisions on outcomes.

Skills

Product Design

Brand Identity

Web Design

Experience Level

Product Design

Expert

Brand Identity

Expert

Web Design

Intermediate

Work Experience

Product Designer at DXD AO

January 1, 2021 - December 31, 2023

Designed interfaces for several complex web apps — prediction markets, DAO tooling, and a decentralized exchange — turning dense technical data into flows that non-technical users could navigate. Led brand visuals for core ecosystem projects, creating logos and style guides. Produced motion graphics and social content to support marketing campaigns across multiple brands. Built out user flows and prototypes in Figma, collaborating closely with developers via GitHub to ensure final implementation stayed true to the design.

UI/UX Designer at 1Hive

January 1, 2020 - December 31, 2021

Designed the end-to-end DeFi interface for Agave, a lending protocol that reached $20M+ TVL — covering borrowing, lending, token staking, and rewards claiming flows. Built in close collaboration with smart contract developers. Led brand and community content: created visuals for Agave and Honeycomb, including graphics and explainer videos for social campaigns to simplify complex concepts and drive community growth. Contributed to the 1Hive DAO by designing community assets and participating in governance decisions.

Founder & Creative Director at Yuno SMM

January 1, 2018 - December 31, 2020

Co-founded and ran the studio end-to-end — client acquisition, contracts, analytics, and creative direction across 30+ clients with long-term retainers.

Web & Digital Designer at Utum

January 1, 2017 - December 31, 2019

Contributed to the design and redesign of 4 corporate websites and developed brand guidelines and motion graphics for real estate development projects.

Brand & Digital Designer at PR +

January 1, 2011 - December 31, 2017

Core design fundamentals: branding, print packaging, and promotional motion graphics for ad campaigns.