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I'm Casey Fernandes, a data-driven Paid Media & Digital Marketing Specialist with hands-on experience launching and optimizing Meta and TikTok ad campaigns. I thrive on turning data into actionable insights—from strategy development and in-platform setup to performance optimization and reporting. I'm a proactive communicator and self-starter who supports global and local campaigns, collaborating with business owners to align paid media strategy with objectives. My work spans end-to-end campaign management, KPI monitoring (CTR, CPC, CPM, ROAS), and performance reporting to drive measurable growth. I enjoy turning numbers into actionable growth opportunities and partnering across teams to deliver seasonal promotions and scalable results.…I'm Casey Fernandes, a data-driven Paid Media & Digital Marketing Specialist with hands-on experience launching and optimizing Meta and TikTok ad campaigns. I thrive on turning data into actionable insights—from strategy development and in-platform setup to performance optimization and reporting. I'm a proactive communicator and self-starter who supports global and local campaigns, collaborating with business owners to align paid media strategy with objectives. My work spans end-to-end campaign management, KPI monitoring (CTR, CPC, CPM, ROAS), and performance reporting to drive measurable growth. I enjoy turning numbers into actionable growth opportunities and partnering across teams to deliver seasonal promotions and scalable results.

Casey Fernandes

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I'm Casey Fernandes, a data-driven Paid Media & Digital Marketing Specialist with hands-on experience launching and optimizing Meta and TikTok ad campaigns. I thrive on turning data into actionable insights—from strategy development and in-platform setup to performance optimization and reporting. I'm a proactive communicator and self-starter who supports global and local campaigns, collaborating with business owners to align paid media strategy with objectives. My work spans end-to-end campaign management, KPI monitoring (CTR, CPC, CPM, ROAS), and performance reporting to drive measurable growth. I enjoy turning numbers into actionable growth opportunities and partnering across teams to deliver seasonal promotions and scalable results.…I'm Casey Fernandes, a data-driven Paid Media & Digital Marketing Specialist with hands-on experience launching and optimizing Meta and TikTok ad campaigns. I thrive on turning data into actionable insights—from strategy development and in-platform setup to performance optimization and reporting. I'm a proactive communicator and self-starter who supports global and local campaigns, collaborating with business owners to align paid media strategy with objectives. My work spans end-to-end campaign management, KPI monitoring (CTR, CPC, CPM, ROAS), and performance reporting to drive measurable growth. I enjoy turning numbers into actionable growth opportunities and partnering across teams to deliver seasonal promotions and scalable results.

Available to hire

I’m Casey Fernandes, a data-driven Paid Media & Digital Marketing Specialist with hands-on experience launching and optimizing Meta and TikTok ad campaigns. I thrive on turning data into actionable insights—from strategy development and in-platform setup to performance optimization and reporting. I’m a proactive communicator and self-starter who supports global and local campaigns, collaborating with business owners to align paid media strategy with objectives.

My work spans end-to-end campaign management, KPI monitoring (CTR, CPC, CPM, ROAS), and performance reporting to drive measurable growth. I enjoy turning numbers into actionable growth opportunities and partnering across teams to deliver seasonal promotions and scalable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Media Manager at Poke and Roll Restaurant

July 1, 2025 - Present

Led end-to-end paid media programs across Meta Ads Manager and TikTok Ads to expand reach, engagement, and conversions for a high-traffic restaurant. Owned campaign setup including audience targeting, budget allocation, creative testing, and in-platform trafficking. Continuously monitored performance, optimizing based on KPI trends (CTR, CPC, CPM, ROAS) and iterating creatives to improve efficiency. Generated monthly performance reports and translated insights into actionable recommendations for business owners. Collaborated with leadership to align paid media strategy with business objectives and seasonal promotions, resulting in incremental growth and stronger brand presence.

Digital Marketing & Analytics Associate at Opiam Analytics Pvt. Ltd.

March 1, 2023 - July 1, 2023

Supported campaign strategy and execution across digital channels with a focus on performance marketing. Tracked and analyzed campaign data to identify optimization opportunities and forecast performance. Assisted in developing media plans and forecasts based on historical data. Built dashboards and reports summarizing reach, engagement, conversions, and ROI; ensured timely asset delivery and trafficking across teams. Partnered cross-functionally to ensure alignment with marketing objectives and deadlines, contributing to improved campaign effectiveness and data-informed decision making.