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I am a global business development and sales leader with over 15 years of experience driving international growth across fashion, retail, and consumer brands. I specialize in market entry, brand scaling, wholesale strategy, and end-to-end production optimization across Europe, MENA, and North America. I thrive in remote, cross-cultural environments and am known for building strong B2B partnerships while translating brand vision into commercially successful global strategies. I am passionate about shaping brand narratives, optimizing go-to-market plans, and delivering measurable results for premium retailers and marketplaces around the world. My approach blends strategic thinking with hands-on execution, ensuring that brand stories translate into tangible growth and lasting partnerships.…I am a global business development and sales leader with over 15 years of experience driving international growth across fashion, retail, and consumer brands. I specialize in market entry, brand scaling, wholesale strategy, and end-to-end production optimization across Europe, MENA, and North America. I thrive in remote, cross-cultural environments and am known for building strong B2B partnerships while translating brand vision into commercially successful global strategies. I am passionate about shaping brand narratives, optimizing go-to-market plans, and delivering measurable results for premium retailers and marketplaces around the world. My approach blends strategic thinking with hands-on execution, ensuring that brand stories translate into tangible growth and lasting partnerships.

Melis Erdogan

Brand Designer, Brand Strategist, Marketing Strategist, +2

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I am a global business development and sales leader with over 15 years of experience driving international growth across fashion, retail, and consumer brands. I specialize in market entry, brand scaling, wholesale strategy, and end-to-end production optimization across Europe, MENA, and North America. I thrive in remote, cross-cultural environments and am known for building strong B2B partnerships while translating brand vision into commercially successful global strategies. I am passionate about shaping brand narratives, optimizing go-to-market plans, and delivering measurable results for premium retailers and marketplaces around the world. My approach blends strategic thinking with hands-on execution, ensuring that brand stories translate into tangible growth and lasting partnerships.…I am a global business development and sales leader with over 15 years of experience driving international growth across fashion, retail, and consumer brands. I specialize in market entry, brand scaling, wholesale strategy, and end-to-end production optimization across Europe, MENA, and North America. I thrive in remote, cross-cultural environments and am known for building strong B2B partnerships while translating brand vision into commercially successful global strategies. I am passionate about shaping brand narratives, optimizing go-to-market plans, and delivering measurable results for premium retailers and marketplaces around the world. My approach blends strategic thinking with hands-on execution, ensuring that brand stories translate into tangible growth and lasting partnerships.

Available to hire

I am a global business development and sales leader with over 15 years of experience driving international growth across fashion, retail, and consumer brands. I specialize in market entry, brand scaling, wholesale strategy, and end-to-end production optimization across Europe, MENA, and North America. I thrive in remote, cross-cultural environments and am known for building strong B2B partnerships while translating brand vision into commercially successful global strategies.

I am passionate about shaping brand narratives, optimizing go-to-market plans, and delivering measurable results for premium retailers and marketplaces around the world. My approach blends strategic thinking with hands-on execution, ensuring that brand stories translate into tangible growth and lasting partnerships.

Skills

Copywriting

Fashion Design

Experience Level

Copywriting

Expert

Fashion Design

Expert

Language

English

Advanced

French

Advanced

Turkish

Fluent

Work Experience

Global Business Development Consultant at FN-AD

January 1, 2021 - Present

Providing strategic business development and commercial consulting for designer brands; advising on branding, pricing, and viability to meet global marketplace standards; collaborating with governmental fashion councils and export programs to align brands with international market expectations; developing go-to-market tools (line sheets, lookbooks, onboarding documents) and guiding visual storytelling, collection merchandising, and retail readiness to improve wholesale negotiation conversion.

Brand Development and Marketing Lecturer at IFA Paris College

January 1, 2021 - Present

Instruct international undergraduate and MBA students in Brand Development, Advanced Strategy, Market Research, and Strategic Marketing, using real-world industry case studies to enhance practical application; serve on juries for graduating students to guide career planning and project alignment with industry standards.

Partner at OK Sourcing

January 1, 2022 - January 1, 2024

Led remote textile production projects for 10+ fashion brands across Turkey, Sri Lanka, and Pakistan; advised on product development strategies and supplier matchmaking; achieved 30% reduction in lead time and delivered 5+ projects on time and within budget; developed supplier forecasting and business development strategies, securing 3 new international suppliers and contributing to a 15% increase in sales revenue.

Founder at Business Development Consultancy

January 1, 2018 - Present

Provided business development consultancy to international brands across retail, wholesale, tech, and fashion/cosmetics sectors, guiding expansion strategies and operations for global growth. Notable projects include building B2B wholesale models, defining brand DNA, and facilitating international partnerships and market entry initiatives.

Head of Sales and Business Development at Else Lingerie

January 1, 2020 - January 1, 2022

Managed global wholesale and online business remotely; expanded presence into Australia, New Zealand, and the Middle East; increased turnover by 25% by optimizing end-to-end manufacturing and sales processes; developed market-specific strategies for brand visibility; trained department store partners; managed showrooms and distributors; oversaw the Shopify webshop and customer service.

Co-Founder at Kia Ora Design

January 1, 2014 - January 1, 2020

Co-founded and grew a luxury segmented leather handbag brand; established partnerships with Harvey Nichols, Galeries Lafayette, Beymen, Gizia Gate, Shopigo, and Brandroom; led design, finance, manufacturing, and sales; managed international B2B activities and achieved 20% annual revenue growth; expanded market presence to the U.S. and U.K. with a remote operations model.

International Sales and Marketing Executive at Kahve Dünyası

January 1, 2012 - January 1, 2014

Managed export sales to the Middle East, Turkic Republics, North Africa, Europe, and South Korea; developed product strategies and launched new offerings; increased sales by 30% through negotiations with corporate clients and aligned regional strategies with market demands; coordinated logistics and client relations.

Product Manager at Esse Housewares

January 1, 2012 - January 1, 2012

Led marketing activities for the product portfolio, including segmentation, positioning, distribution, pricing, promotion, and packaging for branded and private label products; conducted market and competitor analysis; guided new product development with suppliers and collaborated with sales and logistics to ensure timely delivery and promotions.

International Account Executive at Hill+Knowlton Strategies

January 1, 2010 - January 1, 2012

Managed communications for international clients (TPG, Coca-Cola, Kaspersky Lab, Dassault Systèmes, TomTom, Adobe Systems); planned and executed brand positioning and product launches; organized media engagements and events; drafted PR campaigns and press materials to boost visibility.

Consultant for Upcoming Students at Drexel University

January 1, 2008 - January 1, 2010

Conducted orientation sessions for incoming students, offering guidance on university resources, housing, scholarships, and city life; supported new students to ensure a smooth transition and successful start.