Available to hire
Hello! I’m Muskan Yadav, a brand strategist and storyteller who loves turning consumer insights into memorable campaigns. I’m passionate about building clear brand narratives, pragmatic communication frameworks, and go-to-market strategies that actually move the needle.
I translate insights into cohesive experiences across digital platforms, blending creativity with strategy to connect emotionally with audiences and drive commercial results. I enjoy leading cross-functional teams to deliver campaigns seamlessly and learn quickly in fast-paced environments.
Language
English
Fluent
Hindi
Advanced
Work Experience
Brand Strategy & Communication Specialist
January 1, 2023 - January 1, 2025Developed brand tone and messaging frameworks; led cross-functional collaboration to translate consumer insights into strategic briefs; drove major campaigns with alignment to brand identity and visual language; refined scripts and UGC strategies for cohesive storytelling.
Content Creation Lead at Nariyal Cosmetics
January 1, 2023 - January 1, 2025Lead brand storytelling and visual communication across digital, influencer, and campaign touchpoints. Develop brand tone, messaging framework, and cohesive storytelling directions. Collaborate with Influencer and Creative teams to translate consumer insights into strategic briefs. Drive major campaigns, maintain brand consistency through refined scripts and content strategies; built annual campaign calendar; increased engagement and reach.
Brand Strategist at Esina Growth
January 1, 2023 - January 1, 2025Lead brand storytelling and cohesive campaigns, developed brand narratives and messaging, managed cross-functional teams for seamless execution, drove broader reach and engagement across digital platforms.
Social Media Intern at Pixel Media Marketing and Solutions
October 1, 2023 - December 31, 2023Led product campaign launches, oversaw photo shoots and content creation; boosted Instagram reach to 980K through strategic marketing; primary contact for an Indian ethnic wear brand; increased engagement by 75% through trend-aligned content; supported monthly campaigns and platform-wide content.
Social Media Intern at Pixel Media Marketing and Solutions
May 1, 2024 - July 31, 2024Led a product campaign launch, oversaw photo shoots and content creation; increased reach; supported monthly campaigns and platform-wide content.
Education
Senior Secondary School at Hawabagh College, Jabalpur
January 1, 2016 - January 1, 2020Master of Arts in Economics at Symbiosis College of Arts and Commerce, Pune
January 1, 2023 - January 1, 2025Master of Business Administration (Marketing & Sales) at DY Patil Vidyapeeth, Pune
January 1, 2025 - May 8, 2026Senior Secondary School at Senior Secondary School
January 1, 2016 - January 1, 2020Bachelor of Arts at Hawa Bagh College, Jabalpur
January 11, 2030 - May 8, 2026Master of Arts at Symbiosis College of Arts and Commerce, Pune
January 1, 2023 - January 1, 2025Master of Business Administration at DY Patil Vidyapeeth, Pune
January 1, 2025 - May 8, 2026Qualifications
Master of Arts in Economics
January 1, 2023 - January 1, 2025MBA in Marketing and Sales
January 1, 2025 - May 8, 2026Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Consumer Goods
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