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I’m a results-driven marketing strategist passionate about building brands that create real impact. I have experience as a Senior Marketing Strategist at Multinet Pakistan where I have lead integrated campaigns across digital, PR, events, partnerships, and content platforms for multiple B2B and B2C brands. From managing high-profile activations like ITCN Asia to driving storytelling and communications for Techistaan, I thrive in fast-paced environments where creativity meets strategy. My experience at Gerry’s International strengthened my expertise in brand management, market research, consumer insights, and campaign execution, allowing me to turn ideas into impactful marketing solutions. What truly sets me apart is my ability to blend strategic thinking with creative execution while leading teams, managing stakeholders, and delivering campaigns that connect with audiences and drive results. Beyond marketing, being an international netball athlete has shaped my leadership, resilience, and competitive mindset - qualities I bring into every project and client relationship.…I’m a results-driven marketing strategist passionate about building brands that create real impact. I have experience as a Senior Marketing Strategist at Multinet Pakistan where I have lead integrated campaigns across digital, PR, events, partnerships, and content platforms for multiple B2B and B2C brands. From managing high-profile activations like ITCN Asia to driving storytelling and communications for Techistaan, I thrive in fast-paced environments where creativity meets strategy. My experience at Gerry’s International strengthened my expertise in brand management, market research, consumer insights, and campaign execution, allowing me to turn ideas into impactful marketing solutions. What truly sets me apart is my ability to blend strategic thinking with creative execution while leading teams, managing stakeholders, and delivering campaigns that connect with audiences and drive results. Beyond marketing, being an international netball athlete has shaped my leadership, resilience, and competitive mindset - qualities I bring into every project and client relationship.

Haya Gul

Marketing Strategist, Brand Strategist, Brand Designer, +2

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I’m a results-driven marketing strategist passionate about building brands that create real impact. I have experience as a Senior Marketing Strategist at Multinet Pakistan where I have lead integrated campaigns across digital, PR, events, partnerships, and content platforms for multiple B2B and B2C brands. From managing high-profile activations like ITCN Asia to driving storytelling and communications for Techistaan, I thrive in fast-paced environments where creativity meets strategy. My experience at Gerry’s International strengthened my expertise in brand management, market research, consumer insights, and campaign execution, allowing me to turn ideas into impactful marketing solutions. What truly sets me apart is my ability to blend strategic thinking with creative execution while leading teams, managing stakeholders, and delivering campaigns that connect with audiences and drive results. Beyond marketing, being an international netball athlete has shaped my leadership, resilience, and competitive mindset - qualities I bring into every project and client relationship.…I’m a results-driven marketing strategist passionate about building brands that create real impact. I have experience as a Senior Marketing Strategist at Multinet Pakistan where I have lead integrated campaigns across digital, PR, events, partnerships, and content platforms for multiple B2B and B2C brands. From managing high-profile activations like ITCN Asia to driving storytelling and communications for Techistaan, I thrive in fast-paced environments where creativity meets strategy. My experience at Gerry’s International strengthened my expertise in brand management, market research, consumer insights, and campaign execution, allowing me to turn ideas into impactful marketing solutions. What truly sets me apart is my ability to blend strategic thinking with creative execution while leading teams, managing stakeholders, and delivering campaigns that connect with audiences and drive results. Beyond marketing, being an international netball athlete has shaped my leadership, resilience, and competitive mindset - qualities I bring into every project and client relationship.

Available to hire

I’m a results-driven marketing strategist passionate about building brands that create real impact. I have experience as a Senior Marketing Strategist at Multinet Pakistan where I have lead integrated campaigns across digital, PR, events, partnerships, and content platforms for multiple B2B and B2C brands. From managing high-profile activations like ITCN Asia to driving storytelling and communications for Techistaan, I thrive in fast-paced environments where creativity meets strategy. My experience at Gerry’s International strengthened my expertise in brand management, market research, consumer insights, and campaign execution, allowing me to turn ideas into impactful marketing solutions. What truly sets me apart is my ability to blend strategic thinking with creative execution while leading teams, managing stakeholders, and delivering campaigns that connect with audiences and drive results. Beyond marketing, being an international netball athlete has shaped my leadership, resilience, and competitive mindset - qualities I bring into every project and client relationship.

Skills

Branding

Data Visualization

Copywriting

Experience Level

Branding

Expert

Data Visualization

Expert

Copywriting

Intermediate

Work Experience

Senior Marketing Strategist at Multinet Pakistan Private Limited

November 1, 2025 - Present

Lead integrated marketing strategy and execution for 15+ B2B and B2C brands across digital, PR, events, partnerships, and content platforms. Act as second-in-command (2IC) within the marketing department, mentoring a cross-functional team of Marketing Executives, Social Media Executive, and Research Associates. Spearhead strategic partnerships and large-scale event activations (IT CN Asia, Elevate, Teknofest, and Free Fire World Series). Collaborate with Product Managers and internal stakeholders to develop go-to-market strategies, product positioning, and high-impact promotional campaigns. Serve as Director PR & Communications for Techistaan, overseeing media relations, podcast/show branding, tech documentaries, and digital storytelling initiatives. Oversee content production, strategic communications, and campaign management to enhance brand visibility, audience engagement, and market presence.

Brand Executive at Gerry’s International

January 1, 2025 - November 1, 2025

Led and executed three high-impact marketing projects, collaborating with 5+ production houses, software firms, and strategic partners to ensure seamless execution. Conducted extensive market research and competitive analysis across 10+ industry segments, identifying key consumer trends and contributing to business strategy development, improving decision-making efficiency by 15%. Designed and delivered 30+ high-quality presentations and infographics for C-suite executives, enhancing clarity in strategic discussions and stakeholder communications. Developed 50+ creative assets and visual frameworks for three large-scale national product launches, boosting brand visibility and audience engagement.

Marketing Intern at Gerry’s International

September 1, 2024 - December 1, 2024

Developed detailed brand guidelines and visual frameworks, ensuring consistency across all communication channels. Mapped the customer journey for a high-priority project, optimizing user experience and strengthening brand touchpoints. Conducted consumer research to identify market gaps, informing strategic positioning and messaging for campaigns. Created an impactful company profile for Gerry’s Logistics, incorporating data-driven insights to showcase services effectively.