Supported trade marketing and PR activities, delivered a Valentine’s Day campaign for Kerastase, managing concept, influencer selection, press materials, and end-to-end execution, reaching 5.3 million impressions and 113 coverage items. Contributed to product development and events strategy across premium brands, increasing engagement from 3% to 6%. Developed trade marketing materials to support retail activation and sales across key accounts. Selected and managed three influencers aligned to the 18–34 premium hair-care audience, driving engagement across social and PR channels. Gained exposure to brand strategy, consumer insights, and integrated campaigns in a global FMCG environment.

Social Media Manager & Reservations and Events Assistant at NOLA LANG Group

January 1, 2025 - Present

Led digital marketing and social media strategy across four hospitality brands, planned and executed content aligned with brand positioning and audience insights, and supported event marketing campaigns. Managed reservations and customer interactions to enhance customer experience and strengthen brand perception. Executed influencer engagement, content creation, and cross-channel campaigns to increase brand awareness and drive engagement.