Wenyu (Vanessa) Zhu

Led market and competitor analyses to inform marketing strategy and identify positioning opportunities. Designed and optimized WeChat advertising campaigns with AB testing and performance tracking, improving lead quality and acquisition efficiency. Collaborated with developers to enhance WeChat mini-program functionality, leveraging user behavior data to refine content strategy and boost engagement. Managed cross-functional campaigns and webinars for the FMCG department, coordinating with external agencies and partners to maximize brand visibility and conversion performance.

Executed regional rollout of global campaigns and produced reports and white papers. Conducted weekly SEO audits and website performance analysis, implementing content and technical optimizations to increase organic traffic. Managed local social media content calendars, localizing messaging for Chinese audiences while maintaining brand alignment. Led leads generation through landing page design and email campaigns via Marketo to support sales.

Tracked sales KPIs and revenue performance, producing monthly and yearly sales reports and revenue forecasts. Managed marketing budgets and invoices, updating spend and pursuing funds. Assisted in organizing exclusive events for high-net-worth clients, ensuring satisfaction and maintaining CRM databases. Designed and localized marketing collateral (brochures, newsletters, video scripts) to support regional sales and strengthen brand positioning.