Skills
Language
Chinese
Fluent
English
Fluent
French
Intermediate
Work Experience
Marketing Specialist at Antal International
June 1, 2022 - May 1, 2024Led market and competitor analyses to inform marketing strategy and identify positioning opportunities. Designed and optimized WeChat advertising campaigns with AB testing and performance tracking, improving lead quality and acquisition efficiency. Collaborated with developers to enhance WeChat mini-program functionality, leveraging user behavior data to refine content strategy and boost engagement. Managed cross-functional campaigns and webinars for the FMCG department, coordinating with external agencies and partners to maximize brand visibility and conversion performance.
Marketing Executive at Robert Walters Recruitment Shanghai
October 1, 2021 - May 1, 2022Executed regional rollout of global campaigns and produced reports and white papers. Conducted weekly SEO audits and website performance analysis, implementing content and technical optimizations to increase organic traffic. Managed local social media content calendars, localizing messaging for Chinese audiences while maintaining brand alignment. Led leads generation through landing page design and email campaigns via Marketo to support sales.
Operation Officer in International Project Marketing at Knight Frank (Shanghai) Property Consultants Co Ltd.
May 1, 2019 - September 1, 2021Tracked sales KPIs and revenue performance, producing monthly and yearly sales reports and revenue forecasts. Managed marketing budgets and invoices, updating spend and pursuing funds. Assisted in organizing exclusive events for high-net-worth clients, ensuring satisfaction and maintaining CRM databases. Designed and localized marketing collateral (brochures, newsletters, video scripts) to support regional sales and strengthen brand positioning.
Education
MSc Marketing Analytics at EDHEC Business School
January 11, 2030 - January 1, 2026MSc Creative Industries Management at Birkbeck, University of London
January 11, 2030 - January 1, 2017Diploma in Chinese-English Translation and Interpreting at University of Essex
January 11, 2030 - January 1, 2016B.A. in English Translation at Hefei Normal University
January 11, 2030 - January 1, 2015MSc Marketing Analytics at EDHEC Business School
January 11, 2030 - January 1, 2026MSc Creative Industries Management at Birkbeck, University of London
January 11, 2030 - January 1, 2017Diploma in Chinese - English Translation and Interpreting at University of Essex
January 11, 2030 - January 1, 2016B.A English Translation at Hefei Normal University
January 11, 2030 - January 1, 2015Qualifications
Microsoft Dynamics 365 Fundamentals (CRM)
January 11, 2030 - May 8, 2026Microsoft Power Platform Fundamentals
January 11, 2030 - May 8, 2026Microsoft Azure Fundamentals
January 11, 2030 - May 8, 2026Google UX Design Professional Certificate
January 11, 2030 - May 8, 2026Microsoft Dynamics 365 Fundamentals (CRM)
January 11, 2030 - May 8, 2026Microsoft Power Platform Fundamentals
January 11, 2030 - May 8, 2026Microsoft Azure Fundamentals
January 11, 2030 - May 8, 2026Google UX Design Professional Certificate
January 11, 2030 - May 8, 2026Industry Experience
Professional Services, Retail, Software & Internet, Media & Entertainment, Real Estate & Construction
Skills
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