I am A'ELAF TIBEBU, a Strategic Communications, Marketing, and Business Development professional based in Addis Ababa. I have a proven track record of driving revenue growth, managing high-value partnerships, and delivering data-driven campaigns across hospitality, consulting, consumer goods, food & beverage, and events. I thrive in remote and global settings, leading cross-functional teams, shaping brand voice, and growing businesses through stakeholder engagement, brand positioning, and smart growth strategies. I am passionate about building strong brands and measurable impact. My approach combines strategic planning, creative execution, and rigorous analysis to turn opportunities into revenue and lasting relationships with partners and customers.

A'ELAF TIBEBU

I am A'ELAF TIBEBU, a Strategic Communications, Marketing, and Business Development professional based in Addis Ababa. I have a proven track record of driving revenue growth, managing high-value partnerships, and delivering data-driven campaigns across hospitality, consulting, consumer goods, food & beverage, and events. I thrive in remote and global settings, leading cross-functional teams, shaping brand voice, and growing businesses through stakeholder engagement, brand positioning, and smart growth strategies. I am passionate about building strong brands and measurable impact. My approach combines strategic planning, creative execution, and rigorous analysis to turn opportunities into revenue and lasting relationships with partners and customers.

Available to hire

I am A’ELAF TIBEBU, a Strategic Communications, Marketing, and Business Development professional based in Addis Ababa. I have a proven track record of driving revenue growth, managing high-value partnerships, and delivering data-driven campaigns across hospitality, consulting, consumer goods, food & beverage, and events. I thrive in remote and global settings, leading cross-functional teams, shaping brand voice, and growing businesses through stakeholder engagement, brand positioning, and smart growth strategies.

I am passionate about building strong brands and measurable impact. My approach combines strategic planning, creative execution, and rigorous analysis to turn opportunities into revenue and lasting relationships with partners and customers.

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Language

Amharic
Fluent
English
Advanced

Work Experience

Marketing & Key Account Manager at Excel Consultrade
October 1, 2024 - October 1, 2025
Created a page and content that embodies the brand voice. Managed strategic accounts and drove business development initiatives across consulting, marketing, and digital services. Closed high-value corporate deals in single meetings, strengthening the revenue pipeline. Led communications and content for a national-level government project, contributing to $1.6B+ in foreign currency investment. Developed personalized, research-driven client acquisition strategies. Coordinated cross-functional teams to elevate client campaigns and ensure timely execution.
Marketing and Social Media Manager at Savor Restaurant & Catering
February 1, 2025 - October 1, 2025
Created a content and production calendar for rebranding of Savor's social media. Led full rebranding to position Savor as a premium restaurant and catering provider. Executed targeted marketing campaigns for corporate catering, events, and seasonal dining, driving significant revenue growth. Implemented marketing initiatives for weekly events (Paint & Sip) and a vegetarian/vegan fasting buffet. Collaborated with leadership to define growth strategies and explore new markets.
Digital Marketing, Brand & Sales Manager at True You Nightwear
August 1, 2024 - December 1, 2024
Directed rebranding aligned with market trends and consumer behavior. Increased TikTok profile views by 400% and engagement by 500%. Managed production and sales teams to deliver high-performing digital content.
Digital & Branding Manager at Dingo Leather
November 1, 2023 - February 1, 2025
Developed and executed content strategies that grew the audience by 50% in three months. Analyzed campaign performance metrics to optimize marketing effectiveness. Created structured content calendars to improve brand consistency.
Social Media Manager at Trueface Makeup
June 1, 2023 - February 1, 2024
Produced engaging digital content to increase brand visibility. Managed video production, editing, and storytelling across multiple channels. Conducted trend research to enhance campaign relevance.
Creative Director at Seweener Leather
November 1, 2022 - January 1, 2023
Directed over 20 branding projects, improving visibility and customer trust. Coordinated design and marketing teams to deliver cohesive campaigns.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail