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Am Matilda Ama Asomaniwaa, a results-driven marketing professional focused on brand communication across digital platforms. With hands-on experience in social media management, content creation, and digital campaigns, I help organisations strengthen their brand identity and improve audience engagement using clear storytelling and consistent messaging. I also enjoy working with marketing performance insights—using tools like Google Analytics and analytics from campaigns—to refine strategy and drive better outcomes. From designing promotional visuals in Canva to supporting paid advertising and email campaigns, I bring a mix of creativity, strategic thinking, and commercial awareness to every initiative I support.…Am Matilda Ama Asomaniwaa, a results-driven marketing professional focused on brand communication across digital platforms. With hands-on experience in social media management, content creation, and digital campaigns, I help organisations strengthen their brand identity and improve audience engagement using clear storytelling and consistent messaging. I also enjoy working with marketing performance insights—using tools like Google Analytics and analytics from campaigns—to refine strategy and drive better outcomes. From designing promotional visuals in Canva to supporting paid advertising and email campaigns, I bring a mix of creativity, strategic thinking, and commercial awareness to every initiative I support.

Matilda Ama Asomaniwaa

Content Creator, Content Producer, Digital Marketer, +5

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Am Matilda Ama Asomaniwaa, a results-driven marketing professional focused on brand communication across digital platforms. With hands-on experience in social media management, content creation, and digital campaigns, I help organisations strengthen their brand identity and improve audience engagement using clear storytelling and consistent messaging. I also enjoy working with marketing performance insights—using tools like Google Analytics and analytics from campaigns—to refine strategy and drive better outcomes. From designing promotional visuals in Canva to supporting paid advertising and email campaigns, I bring a mix of creativity, strategic thinking, and commercial awareness to every initiative I support.…Am Matilda Ama Asomaniwaa, a results-driven marketing professional focused on brand communication across digital platforms. With hands-on experience in social media management, content creation, and digital campaigns, I help organisations strengthen their brand identity and improve audience engagement using clear storytelling and consistent messaging. I also enjoy working with marketing performance insights—using tools like Google Analytics and analytics from campaigns—to refine strategy and drive better outcomes. From designing promotional visuals in Canva to supporting paid advertising and email campaigns, I bring a mix of creativity, strategic thinking, and commercial awareness to every initiative I support.

Available to hire

Am Matilda Ama Asomaniwaa, a results-driven marketing professional focused on brand communication across digital platforms. With hands-on experience in social media management, content creation, and digital campaigns, I help organisations strengthen their brand identity and improve audience engagement using clear storytelling and consistent messaging.

I also enjoy working with marketing performance insights—using tools like Google Analytics and analytics from campaigns—to refine strategy and drive better outcomes. From designing promotional visuals in Canva to supporting paid advertising and email campaigns, I bring a mix of creativity, strategic thinking, and commercial awareness to every initiative I support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing and Communication (Volunteer) at Presbyoptics Solutions

June 1, 2026 - Present

Managed and supported Presbyoptics Solutions’ social media platforms (Facebook, LinkedIn, Instagram, TikTok, X, and WhatsApp). Developed and scheduled mission-aligned content for eye health awareness, outreach activities, fundraising initiatives, and community engagement. Designed simple promotional graphics, posters, and digital awareness materials using Canva, and assisted with online campaigns and digital storytelling through photos, testimonials, and impact updates. Supported newsletters, announcements, and digital communication, and monitored engagement to provide periodic performance updates and analytics. Assisted with quarterly report preparation and helped with website/online platform updates where applicable.

Digital Marketing and Communication Volunteer at Presbyoptics Solutions

June 1, 2026 - Present

Managed and supported Presbyoptics Solutions’ social media platforms including Facebook, LinkedIn, Instagram, TikTok, X (Twitter), and WhatsApp. Developed and scheduled mission-aligned content, created promotional graphics and digital awareness materials, and supported online campaigns for eye health awareness, outreach activities, fundraising, and community engagement. Assisted with newsletters, announcements, website/online platform updates, and digital communication materials. Monitored engagement and provided periodic performance updates and analytics, supporting improved visibility and brand presence. Contributed to digital storytelling through photos, testimonials, and impact communication, and helped populate quarterly reports and share them online.

Digital Marketing and Social Media (Intern/Program) at Generation Ghana

January 1, 2026 - April 1, 2026

Handled end-to-end social media operations including content planning, scheduling, and campaign execution across Facebook, Instagram, LinkedIn, and TikTok. Created and published audience-targeted content, continuously optimising messages to increase reach and engagement. Planned and managed paid advertising campaigns across Google Ads and Meta to drive targeted traffic, engagement, and conversions. Used Google Analytics to track content and campaign performance and applied insights to improve marketing decisions. Built and executed email marketing campaigns via Mailchimp to strengthen engagement and retention, and produced branded visual content in Canva to maintain consistent identity across digital touchpoints.

Digital Marketing and Social Media Executive (Volunteer/Internship) at Generation Ghana

January 1, 2026 - April 30, 2026

Handled end-to-end social media operations including content planning, scheduling, and campaign execution across Facebook, Instagram, LinkedIn, and TikTok. Created and published audience-targeted content optimized for reach and engagement, and supported paid advertising campaigns across Google Ads and Meta. Used Google Analytics to monitor performance and translate insights into data-informed marketing decisions. Designed and executed email marketing campaigns via Mailchimp to improve audience engagement and retention, while producing branded visual content using Canva to maintain consistent identity across touchpoints.

at Generation Ghana

January 1, 2026 - Present

Creating and publishing engaging digital content across multiple platforms, tailored to target audiences to maximize reach and engagement. Developing and executing email marketing campaigns using Mailchimp, to help strengthen audience engagement and retention rates. Implementing on-page, off-page, and technical SEO strategies to improve content visibility and search rankings. Managing social media activities including content planning, scheduling and campaign support. Designing branded visual content using Canva. Utilizing Google Analytics to analyze content and campaign performance, which helps in driving data-informed marketing decisions. Assisting in performing SEM to boost digital visibility.

Sales and Marketing Officer at Rootech IT Solutions

November 1, 2024 - January 1, 2025

Conducted market research to identify prospects who fit for the use of our offerings. VENTA ECO.

Sales and Marketing (National Service) at Netis Ghana Limited

October 1, 2024 - October 1, 2025

Managed the company’s Facebook page and grew followers by 5% within 12 months. Developed and executed monthly content calendars that drove engagement growth from 0.5% to 1.5% within 12 months (200% increase). Maintained 100% publishing consistency, contributing to 7% growth in organic reach within 12 months. Compiled and presented quarterly marketing performance reports to leadership, providing data-driven insights to support strategic planning.

National Service Sales and Marketing at Netis Ghana Limited

October 1, 2024 - October 1, 2025

Managed the company’s Facebook page, growing followers by 5% within 12 months. Developed and executed monthly content calendars, driving a 200% increase in engagement rate from 0.5% to 1.5% within 12 months. Maintained 100% publishing consistency that contributed to 7% growth in organic reach within 12 months. Compiled and presented quarterly marketing performance reports to leadership, providing data-driven insights to support strategic planning.

Sales and Marketing Coordinator at Netis Ghana Limited

October 1, 2024 - October 1, 2025

Managed and monitored all social media handles. Prepared monthly editorial plans and content calendars for team approval. Ensured all scheduled content was published accurately and on time across platforms. Compiled and presented monthly marketing performance reports.