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Hi, I’m Anushka Mittal, a Marketing Analyst with 3 years of experience driving data-informed marketing strategies and optimizing campaigns across digital channels. I specialize in customer segmentation, marketing automation, and A/B testing to boost engagement and conversions, translating complex data into actionable insights using GA4, SQL, and Excel. I thrive in cross-functional teams, partnering with content, design, and product to refine targeting, messaging, and overall campaign effectiveness. I hold a Master of Science in Media Science from Boston University and a Bachelor of Arts from Delhi University, with certifications in Google Analytics, HubSpot Digital Marketing, and Google Ads.…Hi, I’m Anushka Mittal, a Marketing Analyst with 3 years of experience driving data-informed marketing strategies and optimizing campaigns across digital channels. I specialize in customer segmentation, marketing automation, and A/B testing to boost engagement and conversions, translating complex data into actionable insights using GA4, SQL, and Excel. I thrive in cross-functional teams, partnering with content, design, and product to refine targeting, messaging, and overall campaign effectiveness. I hold a Master of Science in Media Science from Boston University and a Bachelor of Arts from Delhi University, with certifications in Google Analytics, HubSpot Digital Marketing, and Google Ads.

Anushka Mittal

Marketing Analyst, Marketing Strategist, Content Strategist, +2

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Hi, I’m Anushka Mittal, a Marketing Analyst with 3 years of experience driving data-informed marketing strategies and optimizing campaigns across digital channels. I specialize in customer segmentation, marketing automation, and A/B testing to boost engagement and conversions, translating complex data into actionable insights using GA4, SQL, and Excel. I thrive in cross-functional teams, partnering with content, design, and product to refine targeting, messaging, and overall campaign effectiveness. I hold a Master of Science in Media Science from Boston University and a Bachelor of Arts from Delhi University, with certifications in Google Analytics, HubSpot Digital Marketing, and Google Ads.…Hi, I’m Anushka Mittal, a Marketing Analyst with 3 years of experience driving data-informed marketing strategies and optimizing campaigns across digital channels. I specialize in customer segmentation, marketing automation, and A/B testing to boost engagement and conversions, translating complex data into actionable insights using GA4, SQL, and Excel. I thrive in cross-functional teams, partnering with content, design, and product to refine targeting, messaging, and overall campaign effectiveness. I hold a Master of Science in Media Science from Boston University and a Bachelor of Arts from Delhi University, with certifications in Google Analytics, HubSpot Digital Marketing, and Google Ads.

Available to hire

Hi, I’m Anushka Mittal, a Marketing Analyst with 3 years of experience driving data-informed marketing strategies and optimizing campaigns across digital channels. I specialize in customer segmentation, marketing automation, and A/B testing to boost engagement and conversions, translating complex data into actionable insights using GA4, SQL, and Excel.

I thrive in cross-functional teams, partnering with content, design, and product to refine targeting, messaging, and overall campaign effectiveness. I hold a Master of Science in Media Science from Boston University and a Bachelor of Arts from Delhi University, with certifications in Google Analytics, HubSpot Digital Marketing, and Google Ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Analyst at Walmart, USA

June 1, 2025 - Present

Performed customer segmentation (RFM analysis) using Excel and Salesforce data to support targeted campaigns, contributing to a 20% increase in email conversion rates. Assisted in executing automated email workflows (welcome, cart abandonment, re-engagement) using HubSpot, improving open rates by 25% and CTR by 15%. Conducted A/B testing on subject lines, CTAs, and campaign creatives, analyzing performance through GA4 to optimize engagement and conversion. Built campaign performance dashboards in Excel to track KPIs like ROI, CAC, and engagement metrics for optimization insights. Coordinated with content and design teams to execute data-driven campaigns and refine messaging, contributing to an 18% increase in repeat customer engagement. Supported competitive analysis and content optimization, improving campaign messaging and landing page performance, leading to a 20% uplift in organic-driven conversions.

Marketing Analyst at Accenture, India

July 1, 2022 - August 1, 2024

Analyzed multi-channel campaign performance using Google Analytics and Excel, tracking 50,000+ monthly users to identify high-performing channels and improve budget allocation. Built Excel dashboards (Pivot Tables, KPI tracking) to monitor CTR, conversion rate, and cost per acquisition, enabling faster reporting and better decision-making for stakeholders. Conducted conversion funnel analysis in Google Analytics, identifying key drop-off points and implementing changes that increased conversion rates by 20%. Performed A/B testing on landing pages and email campaigns, optimizing content and CTAs, resulting in a 15% increase in click-through rates. Collaborated with cross-functional teams to refine targeting and messaging, helping reduce cost per acquisition and improve overall lead quality. Delivered regular performance reports using Excel, providing actionable insights that contributed to a 25% increase in qualified leads within 6 months. Managed campaign audience segmentation and perf