For almost 20 years I have been shaping marketing and brand communications for FMCG brands and corporate accounts. I am an expert in planning and executing high-impact, multichannel campaigns—ATL/BTL, digital and influencer marketing, events, PR, and social media—that support sales and regional expansion. I have collaborated with international teams at GfK and Lockheed Martin, strengthening brands in the local market and driving growth. In recent years I have sharpened my expertise in ecommerce and digital marketing and led the transition of brands from traditional to modern communications. I combine strategic oversight with hands-on execution, manage budgets and teams, and work closely with graphic designers and agencies to deliver integrated campaigns that engage audiences and accelerate business results.

Ewa Papiz

For almost 20 years I have been shaping marketing and brand communications for FMCG brands and corporate accounts. I am an expert in planning and executing high-impact, multichannel campaigns—ATL/BTL, digital and influencer marketing, events, PR, and social media—that support sales and regional expansion. I have collaborated with international teams at GfK and Lockheed Martin, strengthening brands in the local market and driving growth. In recent years I have sharpened my expertise in ecommerce and digital marketing and led the transition of brands from traditional to modern communications. I combine strategic oversight with hands-on execution, manage budgets and teams, and work closely with graphic designers and agencies to deliver integrated campaigns that engage audiences and accelerate business results.

Available to hire

For almost 20 years I have been shaping marketing and brand communications for FMCG brands and corporate accounts. I am an expert in planning and executing high-impact, multichannel campaigns—ATL/BTL, digital and influencer marketing, events, PR, and social media—that support sales and regional expansion. I have collaborated with international teams at GfK and Lockheed Martin, strengthening brands in the local market and driving growth.

In recent years I have sharpened my expertise in ecommerce and digital marketing and led the transition of brands from traditional to modern communications. I combine strategic oversight with hands-on execution, manage budgets and teams, and work closely with graphic designers and agencies to deliver integrated campaigns that engage audiences and accelerate business results.

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Language

English
Advanced

Work Experience

Head of Marketing Communications at YONELLE
January 1, 2025 - Present
Lead Marketing Communications, overseeing brand strategy, communications, and go-to-market, driving user acquisition and retention across paid channels and internal/external collaborations.
Senior Brand Manager at Ringier Axel Springer Polska
January 1, 2024 - January 1, 2025
Responsible for brand strategy and multi-channel campaigns, coordinating with editorial and sales, product launches, external agencies, and budgets.
Owner / Founder at Cosmetic Group
January 1, 2021 - January 1, 2023
Founder/owner focusing on brand development, digital marketing, and e-commerce for cosmetic brands; responsible for strategy, operations, and growth.
Marketing Communications Manager at Baltic Company Sp. z o.o.
January 1, 2008 - January 1, 2021
Planned, implemented and executed brand communications and campaigns; managed cross-functional teams and budgets to support growth.
PR Manager at Leo Burnett Group Warsaw
January 1, 2007 - January 1, 2008
Created the structure of the Communications Department and developed/executed the company’s communication strategy; led media relations, events, internal PR and campaign activities.
Corporate Communications Public Relations Executive at GfK Poland
January 1, 2004 - January 1, 2006
Public relations and corporate communications executive, including media relations, internal communications, materials, events and sponsorship coordination.
Młodszy badacz (Junior Researcher) at GfK Poland
January 1, 2004 - January 1, 2006
Assisted researchers on projects; prepared questionnaires, translations, data analysis and final reports.
Communications Manager at redNet Property Group
January 1, 2006 - January 1, 2007
Communications Department; oversaw corporate communications and related activities.

Education

Master’s Degree of Management at Warsaw University, Faculty of Management
January 1, 2001 - January 1, 2003
Bachelor’s Degree at Warsaw University, Faculty of Management
January 1, 1998 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet