Available to hire
I’m a performance-driven digital marketer with over 7 years of experience specializing in PPC, paid media strategy, and conversion optimization. I help ecommerce and lead-gen brands scale campaigns and improve ROI through data-driven decision making, testing, and meticulous budget management.
I excel at building end-to-end funnel strategies, optimizing campaigns across Google Ads and Meta Ads, and driving measurable growth. My collaborative approach and focus on ROI help teams hit ambitious targets while keeping acquisition costs under control.
Skills
Experience Level
Work Experience
Advertising Specialist at WOW Markets
April 1, 2024 - PresentManaging multi-channel campaigns with monthly budgets exceeding ₹20L. Improved campaign ROI by 35% through advanced audience targeting and bid strategies. Launched performance campaigns resulting in 2X growth in qualified leads. Conducted A/B testing on creatives and landing pages to improve conversion rates by 25%.
PPC Manager at Glosify
January 1, 2018 - June 30, 2024Managed Google Ads and Meta Ads campaigns across 10+ client accounts. Scaled ad spend from ₹5L to ₹30L/month while maintaining profitable ROAS. Reduced CPA by 25-40% through keyword optimization and audience segmentation. Increased conversion rates by 20-30% through landing page and funnel improvements.
Education
Master of Business Administration (MBA), Sales and Marketing at Punjab Technical University
January 1, 2012 - December 31, 2014Qualifications
Google Ads Certification
January 11, 2030 - May 9, 2026Google Analytics Certification
January 11, 2030 - May 9, 2026Industry Experience
Software & Internet, Professional Services, Retail
Skills
Experience Level
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