Content Writer & Brand Strategist at Vyra Wears - Online Fashion Brand

Created brand tone, storytelling direction, and tagline ideas. Wrote campaign captions, product descriptions, and brand intro copy. Planned engaging storytelling posts that built a loyal pre-launch community. Collaborated on visual campaigns and marketing strategy execution. Wrote Instagram captions, headlines, and media descriptions for posts. Edited student-written articles and supported editor in curation. Worked on social media strategy, visual direction, and story planning. Volunteered as a photojournalist and content contributor for campus coverage.