Available to hire
I’m Kasey Upton, a commercially focused marketing and business development professional with over 20 years of experience across advertising, publishing, client relationships, digital marketing and online business development. I’ve built audiences, managed customer relationships and developed creative marketing strategies that improve visibility, engagement and business growth.
I’m skilled in social media, e-commerce, affiliate partnerships, customer engagement, AI-assisted platform development and modern no-code tools including Lovable. I’m proactive, adaptable and commercially aware, with strong communication skills and a genuine passion for helping brands modernise, connect with their audiences and grow.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Digital Marketing, Online Business & Platform Development Manager at Self-Employed / Freelance
January 1, 2010 - PresentFounded and managed online business and digital marketing projects focused on audience growth, customer engagement, online visibility and digital brand development. Managed the full digital business process, including marketing strategy, social media content, e-commerce activity, affiliate partnerships, customer communication, competitor research and online platform development. Built app-style digital platforms and customer journeys using AI-assisted and no-code tools such as Lovable.
Advertisement Manager at AJP Publishing (Approved Business Ltd)
January 1, 2000 - December 31, 2010Managed a portfolio of advertising clients including national and regional businesses. Developed advertising campaigns aligned to client objectives; sold advertising space across print publications and related marketing platforms; built long-term client relationships; coordinated campaigns with editorial and production teams; maintained CRM systems; prepared weekly sales reports and quarterly performance reviews; identified new business opportunities.
Sales Executive at Wilmington plc
January 1, 1998 - December 31, 2000Identified potential advertising clients and generated new sales leads. Promoted marketing and advertising opportunities to businesses. Managed client accounts and maintained strong professional relationships. Prepared advertising proposals and quotations. Maintained client records within company systems. Achieved sales targets through proactive account management.
Advertising Department Secretary at Kentish Times
January 1, 1997 - December 31, 1998Managed advertising bookings and maintained campaign schedules. Prepared advertising documentation and maintained client records. Handled client enquiries and supported account management activities. Supported the advertising team during publication deadlines. Contacted businesses to offer last-minute advertising opportunities before print deadlines.
Temporary Administrative Assistant at Various Organisations, London
January 1, 1997 - December 31, 1997Worked through a London employment agency undertaking temporary office placements within professional environments including distribution, administration and customer service.
Digital Marketing, Online Business & Platform Development Manager at Self-Employed
January 1, 2010 - PresentFounded and managed online business and digital marketing projects focused on audience growth, customer engagement, online visibility and digital brand development. Oversaw end-to-end digital operations, including strategy, content planning, social media, e-commerce, affiliate partnerships, customer communication and platform development using AI-assisted and no-code tools such as Lovable.
Education
TQUK Level 2 Certificate in Digital Marketing at South Hampshire College Group
January 1, 2026 - January 1, 2026Recruitment Diploma at New Skills Academy
January 1, 2026 - January 1, 2026Secretarial Diploma (RSA) at North Kent College - Gravesend, Kent
January 11, 2030 - May 9, 2026GCSEs at St John Comprehensive School - Gravesend, Kent
January 11, 2030 - May 9, 2026Touch Typing / Typewriting Certification at Pitman Training
January 11, 2030 - May 9, 2026TQUK Level 2 Certificate in Digital Marketing at South Hampshire College Group
January 1, 2026 - May 9, 2026Recruitment Diploma at New Skills Academy
January 1, 2026 - May 9, 2026Professional Digital & Marketing Training at Professional Digital & Marketing Training
January 1, 2022 - May 9, 2026Secretarial Diploma (RSA) at North Kent College - Gravesend, Kent
January 11, 2030 - May 9, 2026GCSEs (English, Mathematics, Science, French and History) at St John Comprehensive School - Gravesend, Kent
January 11, 2030 - May 9, 2026Touch Typing / Typewriting Certification at Pitman Training
January 11, 2030 - May 9, 2026Qualifications
Professional Digital & Marketing Training
January 1, 2022 - May 9, 2026TQUK Level 2 Certificate in Digital Marketing
January 1, 2026 - January 1, 2026Recruitment Diploma
January 1, 2026 - January 1, 2026Touch Typing / Typewriting Certification
January 11, 2030 - May 9, 2026Professional Digital & Marketing Training
January 1, 2022 - May 9, 2026TQUK Level 2 Certificate in Digital Marketing
January 1, 2026 - May 9, 2026Recruitment Diploma
January 1, 2026 - May 9, 2026Professional Digital & Marketing Training
January 1, 2022 - May 9, 2026Secretarial Diploma (RSA)
January 11, 2030 - May 9, 2026GCSEs (English, Mathematics, Science, French and History)
January 11, 2030 - May 9, 2026Touch Typing / Typewriting Certification
January 11, 2030 - May 9, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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