I am a creative and results-driven marketing professional with a strong focus on video production, social media, and SEO. I lead end-to-end content strategies and productions for YouTube and digital channels, continually pushing for higher quality and greater engagement across platforms. I excel in ideating, scripting, and presenting compelling video content, while ensuring brand consistency and performance. I enjoy leveraging AI tools to streamline workflows, analyzing content performance to inform strategy, and collaborating with partners to expand reach and impact.

Poornima Pandey

I am a creative and results-driven marketing professional with a strong focus on video production, social media, and SEO. I lead end-to-end content strategies and productions for YouTube and digital channels, continually pushing for higher quality and greater engagement across platforms. I excel in ideating, scripting, and presenting compelling video content, while ensuring brand consistency and performance. I enjoy leveraging AI tools to streamline workflows, analyzing content performance to inform strategy, and collaborating with partners to expand reach and impact.

Available to hire

I am a creative and results-driven marketing professional with a strong focus on video production, social media, and SEO. I lead end-to-end content strategies and productions for YouTube and digital channels, continually pushing for higher quality and greater engagement across platforms.

I excel in ideating, scripting, and presenting compelling video content, while ensuring brand consistency and performance. I enjoy leveraging AI tools to streamline workflows, analyzing content performance to inform strategy, and collaborating with partners to expand reach and impact.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Hindi
Fluent
English
Advanced

Work Experience

Video Producer at Times Internet
January 1, 2020 - January 1, 2021
Produced video content for digital platforms, coordinated production from concept to publish, and collaborated with editors and marketing to ensure brand consistency and high-quality output.
Sub Editor at Jagran New Media
January 1, 2020 - January 1, 2021
Regularly researched and developed trending story ideas for the website, wrote compelling content, and optimized for search engines; tracked article performance via dashboards.
Senior Video Creator & Speaker at Hi Life Wellness
January 1, 2021 - January 1, 2023
Created daily video content for a lifestyle YouTube channel including ideation, writing and presenting; managed video post-production and ensured adherence to production standards.
Senior Video Producer at AstroTalk Services Pvt. Ltd
January 1, 2021 - January 1, 2023
Overseeing video content production end-to-end (scripting, presenting, post-production and publishing); handled offline events and pitch growth ideas aligned with brand vision.
Senior Marketing Specialist at TestMu AI (LambdaTest)
January 1, 2023 - January 1, 2024
Engaged in content strategy and social media, SEO, and video production; led campaigns and contributed to growth.
Lead Content Strategist
January 1, 2025 - Present
Lead end-to-end content production for YouTube and social media, including scripting, direction, and post-production; implementing AI tools to automate workflows and optimize content.
Lead Content Strategist & Producer at In-house Production / YouTube & Social Media
January 1, 2025 - Present
Oversees end-to-end content strategy and production for YouTube and social channels, including scripting, direction, and post-production; drives improvements in video quality and efficiency; implements YouTube SEO to boost visibility and engagement.
Content Strategist / Video Producer at In-house Production / Marketing Team
January 1, 2024 - January 1, 2025
Researches and develops trending video and creative content for performance ads and social media; manages end-to-end production, including scripting, anchoring, and post-production; leads offline event ideas and brand growth initiatives.
Content Strategist / Social Media Producer at Company's Social & Content Team
January 1, 2023 - December 31, 2024
Envisaged and executed content strategies for social media; analyzed content performance; managed end-to-end production (script writing, anchoring, post-production); contributed to offline event planning and growth ideas.
Content Creator at YouTube Channel (Lifestyle)
January 1, 2021 - December 31, 2023
Created daily video content for a lifestyle YouTube channel, including ideation, writing, and presenting; managed video post-production and ensured adherence to production standards; performed YouTube SEO to improve visibility and engagement.
Content Writer & Researcher at Newsbytesapp.com
January 1, 2020 - January 1, 2021
Ideated lifestyle/entertainment content, wrote and published articles; researched trending story ideas; used SEO tools and dashboards to track article performance.
Sub Editor at Newsbytesapp.com
January 1, 2020 - December 31, 2020
Ideated lifestyle/entertainment content, wrote, published and tracked articles.

Education

Bachelor's degree in Journalism & Mass Communication at Chaudhary Charan Singh University (CCS University), Meerut
January 1, 2017 - January 1, 2020
Bachelor of Arts in Journalism & Mass Communication at SC University
January 1, 2017 - January 1, 2020

Qualifications

Bachelor's degree in Journalism & Mass Communication
January 1, 2017 - January 1, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services